Rascasse Audience Intelligence

National League Audience in United States

A data profile of the people who buy, follow and care about National League in United States — modelled from more than twelve digital signal sources. National League has an estimated audience of 3,445,317 people in United States.

#47among Soccer in United States#112among Event in United States#805in Sports

The average National League fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Albert Pujols, American League, FIFA World Cup 2026, with strongest over-indexing on Albert Pujols (75.66× the country average).

Demographically, the National League audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National League fan in United States is more male, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Albert Pujols.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National League profile in United States.

Audience size
3.4M
in United States
Gender
30.4%♀
69.6% male
Age
38.8
average years
Country rank
#9155
Event in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National League fans

30.4% are female, 69.6% are male, average age 38.8.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for National League audience in United States
MetricValue
Female30.4%
Male69.6%
Average age38.8
Estimated audience size3,445,317
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the National League audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

30.7%

of the worldwide National League audience comes from United States.

Worldwide audience distribution share by country for National League
CountryShare
United States30.7%
Guatemala20.5%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National League audience in United States is strongest.

Fig. 05

Top regions by affinity

National League fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~90K1.80×
02Kansas~50K1.73×
03New Jersey~100K1.63×
04Illinois~200K1.52×
05Maryland~90K1.44×
06New York~300K1.39×
07Massachusetts~90K1.38×
08Connecticut~50K1.37×
09California~500K1.36×
10Florida~300K1.35×
11Georgia~100K1.26×
12Pennsylvania~100K1.25×
13Indiana~80K1.25×
14Arizona~80K1.20×
15Virginia~100K1.17×
16Kentucky~50K1.17×
17Washington, District of Columbia~10K1.14×
18Missouri~60K1.13×
19Ohio~100K1.08×
20Nebraska~20K1.06×
21Delaware~10K1.06×
22South Carolina~50K1.04×
23Washington~70K1.02×
24Iowa~30K1.02×
25North Carolina~100K0.97×
26Rhode Island~10K0.96×
27South Dakota~8K0.95×
28Alaska~7K0.94×
29Vermont~6K0.94×
30Nevada~30K0.93×
31North Dakota~7K0.93×
32New Hampshire~10K0.92×
33Montana~9K0.92×
34Oregon~40K0.91×
35Maine~10K0.91×
36Idaho~20K0.90×
37Michigan~80K0.89×
38West Virginia~10K0.88×
39Hawaii~10K0.88×
40Texas~300K0.87×
41Colorado~50K0.85×
42Minnesota~40K0.84×
43New Mexico~10K0.84×
44Mississippi~20K0.83×
45Arkansas~20K0.83×
46Tennessee~60K0.82×
47Oklahoma~30K0.82×
48Utah~30K0.82×
49Alabama~40K0.77×
50Louisiana~30K0.77×
Fig. 06

Affinity by region

Affinity by region — National League, United States
0.77×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National League audience
#·InterestCategoryAffinity×
01Albert PujolsSports75.66×
02York RevolutionSports49.48×
03American LeagueSports40.61×
04Liga Nacional de Fútbol Profesional de HondurasSports33.55×
05Montreal ExposSports20.60×
06Freddie FreemanSports9.85×
07Joe FlaccoSports9.75×
08Cleveland GuardiansSports6.57×
09St. Louis CardinalsSports6.38×
10Los Angeles DodgersSports5.53×
11Cleveland CavaliersSports4.72×
12Detroit TigersSports3.90×
13Miami HeatSports3.57×
14Bad BunnyMusic & Radio3.10×
15Los Angeles LakersSports3.08×
16LeBron JamesSports2.89×
17PriceShopping2.76×
18FIFA World Cup 2026Sports2.22×
19SoccerSports2.05×
20FIFA World CupSports2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National League audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
PatriotismCONSERVATISM1.24×
Need for SecurityCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National League audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
TravellingTHRILL0.86×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National League have in United States?

National League has an estimated audience of 3,445,317 people in United States, concentrated in California and Florida.

02

What is the gender split and age of National League fans?

30.4% of National League fans are female, 69.6% are male, with an average age of 38.8 years.

03

Which brands do National League fans like most?

National League fans show strongest brand affinity for Albert Pujols (75.66×), American League (40.61×), and FIFA World Cup 2026 (2.22×) over the country average.

04

Where do National League fans live in United States?

National League fans in United States are most concentrated in California (reach ~500K), Florida (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do National League fans also like?

Beyond National League itself, the audience over-indexes on American League (40.61×), FIFA World Cup 2026 (2.22×), St. Louis Cardinals (6.38×), and Los Angeles Dodgers (5.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See National League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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