National League Audience in United States

National League logo

National League has an estimated audience of 3,430,209 people in United States. 30.4% are female, 69.6% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Albert Pujols, American League, St. Louis Cardinals, Los Angeles Dodgers, Joe Flacco.

The average National League fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Albert Pujols, American League, St. Louis Cardinals, with strongest over-indexing on Albert Pujols (75.66× the country average). Demographically, the National League audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of National League fans

Demographic split for National League audience in United States
MetricValue
Female30.4%
Male69.6%
Average age38.8
Estimated audience size3,430,209

Audience persona

The typical National League fan in United States is more male, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Albert Pujols.

Top regions in United States

Top regions ranked by reach for National League in United States
RegionReachAffinity
California599,6361.59×
Texas457,0551.55×
Florida449,6071.94×
New York338,2561.76×
New Jersey164,8181.89×
Illinois147,9611.29×
Virginia139,6671.67×
Georgia134,2231.27×
North Carolina127,4411.23×
Maryland122,9662.08×
Pennsylvania117,1521.01×
Massachusetts98,0881.45×
Ohio86,8950.82×
Arizona72,2901.03×
Washington68,2440.99×
Tennessee66,6210.97×
Michigan61,8500.69×
Indiana61,5700.98×
South Carolina56,4101.09×
Colorado50,2570.93×
Connecticut46,7051.36×
Minnesota46,4310.94×
Wisconsin46,0510.89×
Missouri43,1400.78×
Nevada42,8131.29×
Kentucky42,2670.98×
Louisiana36,0680.82×
Alabama33,9950.71×
Oregon32,4970.83×
Oklahoma30,6390.8×
Kansas27,8231.03×
Utah26,2260.85×
Iowa24,3480.86×
Arkansas22,2750.79×
Nebraska21,2491.24×
Mississippi17,6330.62×
Washington, District of Columbia16,1461.57×
Rhode Island12,2511.12×
New Mexico10,7380.62×
Idaho9,7900.57×
Delaware9,4721×
New Hampshire7,2800.54×
Hawaii6,6800.45×
West Virginia6,6470.42×
South Dakota6,5750.83×
Maine6,1550.5×
North Dakota3,8690.55×
Montana3,2940.35×
Alaska3,1910.43×
Vermont3,1610.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National League audience
BrandAffinityCategory
Albert Pujols75.66×Sports
American League40.61×Sports
St. Louis Cardinals6.38×Sports
Los Angeles Dodgers5.53×Sports
Joe Flacco9.75×Sports
Cleveland Guardians6.57×Sports
Price2.76×Shopping
Detroit Tigers3.9×Sports
Cleveland Cavaliers4.72×Sports
Liga Nacional de Fútbol Profesional de Honduras33.55×Sports
Soccer2.05×Sports
York Revolution49.48×Sports
Los Angeles Lakers3.08×Sports
Freddie Freeman9.85×Sports
Miami Heat3.57×Sports
FIFA World Cup2.05×Sports
Bad Bunny3.1×Music & Radio
LeBron James2.89×Sports
Montreal Expos20.6×Sports
Real Madrid C.F.2.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National League audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
LGBTQ+ IdentityOPEN1.26
Risk AppetiteTHRILL1.21
PatriotismCONSERVATISM1.2
TraditionCONSERVATISM1.15
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for National League
CountryShare
United States34.9%
Guatemala23.4%
Brazil7.0%

See National League audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does National League have in United States?

National League has an estimated audience of 3,430,209 people in United States, concentrated in California and Texas.

What is the gender split and age of National League fans?

30.4% of National League fans are female, 69.6% are male, with an average age of 38.8 years.

Which brands do National League fans like most?

National League fans show strongest brand affinity for Albert Pujols (75.66×), American League (40.61×), and St. Louis Cardinals (6.38×) over the country average.

Where do National League fans live in United States?

National League fans in United States are most concentrated in California (reach 599,636), Texas (reach 457,055), and Florida (reach 449,607). These three regions account for the largest share of the active audience.

What other brands do National League fans also like?

Beyond National League itself, the audience over-indexes on American League (40.61×), St. Louis Cardinals (6.38×), Los Angeles Dodgers (5.53×), and Joe Flacco (9.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.