American League Audience in United States

American League logo

American League has an estimated audience of 2,275,244 people in United States. 44.1% are female, 55.9% are male, average age 40.6. Top regions: California, Alabama, Texas. Top brand affinities: UAE Arabian Gulf League, Albert Pujols, National League, Scranton/Wilkes-Barre RailRiders, Freshpet.

The average American League fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Alabama, Texas. Top brand affinities include UAE Arabian Gulf League, Albert Pujols, National League, with strongest over-indexing on UAE Arabian Gulf League (3726.85× the country average). Demographically, the American League audience skews more male with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Baseball

Demographics of American League fans

Demographic split for American League audience in United States
MetricValue
Female44.1%
Male55.9%
Average age40.6
Estimated audience size2,275,244

Audience persona

The typical American League fan in United States is more male, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UAE Arabian Gulf League.

Top regions in United States

Top regions ranked by reach for American League in United States
RegionReachAffinity
California257,3331.03×
Alabama229,0957.21×
Texas198,0371.01×
Florida164,9331.07×
New York142,2131.12×
Georgia80,0181.14×
Illinois71,5450.94×
Pennsylvania71,2770.93×
North Carolina63,7000.93×
New Jersey61,3811.06×
Ohio59,0510.84×
Michigan54,4140.91×
Virginia53,0340.96×
Tennessee48,0291.05×
Massachusetts44,5940.99×
Washington43,5320.95×
Maryland39,6921.01×
Arizona37,5400.81×
Indiana36,0310.87×
Louisiana31,3171.07×
South Carolina30,4920.89×
Missouri30,3800.83×
Colorado28,4410.79×
Minnesota26,1540.8×
Wisconsin23,7660.69×
Kentucky22,8530.8×
Oregon21,8180.84×
Connecticut21,5650.94×
Utah20,0090.98×
Mississippi19,5791.04×
Nevada19,3630.88×
Oklahoma18,9010.75×
Arkansas14,9090.8×
Kansas14,4560.81×
Iowa13,9490.74×
New Mexico10,2960.9×
Idaho9,0980.8×
Nebraska8,2800.73×
Hawaii7,9060.81×
West Virginia7,6880.73×
Washington, District of Columbia6,6000.97×
New Hampshire6,5390.73×
Rhode Island5,9200.82×
Maine5,9160.73×
Alaska5,2911.09×
Delaware5,0270.8×
Montana4,2480.67×
South Dakota3,6130.69×
North Dakota3,1460.67×
Vermont3,0520.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American League audience
BrandAffinityCategory
UAE Arabian Gulf League3726.85×Sports
Albert Pujols91.66×Sports
National League41.92×Sports
Scranton/Wilkes-Barre RailRiders52.87×Sports
Freshpet32.79×Food & Beverages
St. Louis Cardinals7.28×Sports
Joe Flacco10.79×Sports
Price3.07×Shopping
Los Angeles Dodgers5.55×Sports
Cleveland Guardians7.11×Sports
York Revolution59.59×Sports
New York Yankees4.19×Sports
Freddie Freeman11.69×Sports
Real Valladolid48.51×Sports
Joe DiMaggio17.39×Sports
Alex Rodriguez15.19×Sports
Detroit Tigers3.8×Sports
Seattle Mariners4.13×Sports
Tommy John15.84×Sports
MLB2.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American League audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
Family OrientationCONSERVATISM1.68
TraditionCONSERVATISM1.35
Risk AppetiteTHRILL1.23
Sports ActivityPOWER1.21
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for American League
CountryShare
United States23.2%
China8.8%
United Arab Emirates4.0%

See American League audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does American League have in United States?

American League has an estimated audience of 2,275,244 people in United States, concentrated in California and Alabama.

What is the gender split and age of American League fans?

44.1% of American League fans are female, 55.9% are male, with an average age of 40.6 years.

Which brands do American League fans like most?

American League fans show strongest brand affinity for UAE Arabian Gulf League (3726.85×), Albert Pujols (91.66×), and National League (41.92×) over the country average.

Where do American League fans live in United States?

American League fans in United States are most concentrated in California (reach 257,333), Alabama (reach 229,095), and Texas (reach 198,037). These three regions account for the largest share of the active audience.

What other brands do American League fans also like?

Beyond American League itself, the audience over-indexes on Albert Pujols (91.66×), National League (41.92×), Scranton/Wilkes-Barre RailRiders (52.87×), and Freshpet (32.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.