Rascasse Audience Intelligence

American League Audience in United States

A data profile of the people who buy, follow and care about American League in United States — modelled from more than twelve digital signal sources. American League has an estimated audience of 2,293,993 people in United States.

#73among Baseball in United States#161among Event in United States#1147in Sports

The average American League fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Alabama.

Top brand affinities include UAE Arabian Gulf League, Albert Pujols, National League, with strongest over-indexing on UAE Arabian Gulf League (3726.85× the country average).

Demographically, the American League audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American League fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for UAE Arabian Gulf League.

Category: Sports · Type: Event · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American League profile in United States.

Audience size
2.3M
in United States
Gender
44.1%♀
55.9% male
Age
40.6
average years
Country rank
#12758
Event in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American League fans

44.1% are female, 55.9% are male, average age 40.6.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for American League audience in United States
MetricValue
Female44.1%
Male55.9%
Average age40.6
Estimated audience size2,293,993
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the American League audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

22.6%

of the worldwide American League audience comes from United States.

Worldwide audience distribution share by country for American League
CountryShare
United States22.6%
China8.5%
United Arab Emirates3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American League audience in United States is strongest.

Fig. 05

Top regions by affinity

American League fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K6.24×
02Alaska~6K1.22×
03Georgia~80K1.13×
04Louisiana~30K1.10×
05Mississippi~20K1.10×
06Florida~200K1.06×
07New York~100K1.06×
08Texas~200K1.04×
09New Jersey~60K1.04×
10California~300K1.01×
11Massachusetts~50K1.01×
12Tennessee~50K1.00×
13Maryland~40K0.99×
14Utah~20K0.97×
15New Mexico~10K0.97×
16Virginia~50K0.96×
17Washington~40K0.96×
18Illinois~70K0.95×
19North Carolina~70K0.95×
20Connecticut~20K0.95×
21South Carolina~30K0.93×
22Pennsylvania~70K0.92×
23Washington, District of Columbia~6K0.92×
24Michigan~50K0.90×
25Indiana~40K0.89×
26Nevada~20K0.89×
27Kentucky~20K0.88×
28Hawaii~9K0.87×
29Ohio~60K0.86×
30Oregon~20K0.86×
31Arkansas~20K0.86×
32Delaware~5K0.86×
33Rhode Island~6K0.85×
34Arizona~40K0.84×
35Missouri~30K0.84×
36Vermont~3K0.84×
37Oklahoma~20K0.83×
38Idaho~9K0.82×
39Minnesota~30K0.81×
40Kansas~10K0.81×
41Colorado~30K0.79×
42Iowa~10K0.79×
43Nebraska~9K0.79×
44West Virginia~8K0.79×
45Maine~6K0.78×
46South Dakota~4K0.77×
47New Hampshire~7K0.76×
48North Dakota~4K0.76×
49Montana~5K0.75×
50Wisconsin~30K0.74×
Fig. 06

Affinity by region

Affinity by region — American League, United States
0.74×1.00×6.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American League audience
#·InterestCategoryAffinity×
01UAE Arabian Gulf LeagueSports3726.85×
02Albert PujolsSports91.66×
03York RevolutionSports59.59×
04Scranton/Wilkes-Barre RailRidersSports52.87×
05Real ValladolidSports48.51×
06National LeagueSports41.92×
07FreshpetFood & Beverages32.79×
08Joe DiMaggioSports17.39×
09Tommy JohnSports15.84×
10Alex RodriguezSports15.19×
11Freddie FreemanSports11.69×
12Joe FlaccoSports10.79×
13St. Louis CardinalsSports7.28×
14Cleveland GuardiansSports7.11×
15Los Angeles DodgersSports5.55×
16New York YankeesSports4.19×
17Seattle MarinersSports4.13×
18Detroit TigersSports3.80×
19PriceShopping3.07×
20MLBSports2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American League audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.08×
CreativityOPEN1.06×
SpiritualityBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American League audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
SustainabilityBALANCE0.88×
TravellingTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American League have in United States?

American League has an estimated audience of 2,293,993 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American League fans?

44.1% of American League fans are female, 55.9% are male, with an average age of 40.6 years.

03

Which brands do American League fans like most?

American League fans show strongest brand affinity for UAE Arabian Gulf League (3726.85×), Albert Pujols (91.66×), and National League (41.92×) over the country average.

04

Where do American League fans live in United States?

American League fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Alabama (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do American League fans also like?

Beyond American League itself, the audience over-indexes on Albert Pujols (91.66×), National League (41.92×), Scranton/Wilkes-Barre RailRiders (52.87×), and Freshpet (32.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See American League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →