Scranton/Wilkes-Barre RailRiders Audience in United States
Scranton/Wilkes-Barre RailRiders has an estimated audience of 416,085 people in United States. 49.5% are female, 50.5% are male, average age 46.6. Top brand affinities: Seattle Mariners, New York Yankees, Autism Awareness, Diabetes mellitus awareness, Miami Marlins.
Top brand affinities include Seattle Mariners, New York Yankees, Autism Awareness, with strongest over-indexing on Seattle Mariners (22.8× the country average). Demographically, the Scranton/Wilkes-Barre RailRiders audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Family Orientation, Extroversion.
Demographics of Scranton/Wilkes-Barre RailRiders fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 46.6 |
| Estimated audience size | 416,085 |
Audience persona
The typical Scranton/Wilkes-Barre RailRiders fan in United States is balanced, around 46.6 years old, with strong Family Orientation tendencies and a notable affinity for Seattle Mariners.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Seattle Mariners | 22.8× | Sports |
| New York Yankees | 13.18× | Sports |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Miami Marlins | 24.66× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| American League | 26.92× | Sports |
| Income tax | 13.19× | Business & Career |
| Aaron Judge | 9.9× | Sports |
| Cleveland Guardians | 7.07× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Milwaukee Brewers | 5.25× | Sports |
| Bachelor of Business Administration | 24.22× | Business & Career |
| Planet Fitness | 2.41× | Sports |
| MLB | 2.23× | Sports |
| New York Giants | 4.74× | Sports |
| Nordstrom rack | 2.6× | Fashion & Accessoires |
| Montreal Expos | 22.87× | Sports |
| Toyota Supra | 7.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.31 |
| Extroversion | THRILL | 1.26 |
| Convenience Orientation | PREMIUM | 1.24 |
| Social Media Usage | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.6% |
| Canada | 5.3% |
| Philippines | 1.1% |
See Scranton/Wilkes-Barre RailRiders audiences in other countries
- Scranton/Wilkes-Barre RailRiders — Germany
- Scranton/Wilkes-Barre RailRiders — United Kingdom
- Scranton/Wilkes-Barre RailRiders — France
- Scranton/Wilkes-Barre RailRiders — Italy
- Scranton/Wilkes-Barre RailRiders — Spain
- Scranton/Wilkes-Barre RailRiders — Brazil
- Scranton/Wilkes-Barre RailRiders — Japan
- Scranton/Wilkes-Barre RailRiders — South Korea
- Scranton/Wilkes-Barre RailRiders — India
More Sports audiences in United States
- Real Madrid C.F. (40,048,870)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- Chicago Bears (28,903,812)
- FC Barcelona (28,585,997)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scranton/Wilkes-Barre RailRiders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.