Scranton/Wilkes-Barre RailRiders Audience in United States
Scranton/Wilkes-Barre RailRiders has an estimated audience of 416,085 people in United States. 49.5% are female, 50.5% are male, average age 46.6. Top brand affinities: Pro-Ject, Dog breed, Nationality, Google Analytics, Product design.
Top brand affinities include Pro-Ject, Dog breed, Nationality, with strongest over-indexing on Pro-Ject (7.76× the country average). Demographically, the Scranton/Wilkes-Barre RailRiders audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Family Orientation, Extroversion.
Category: Sports · Type: Team
Demographics of Scranton/Wilkes-Barre RailRiders fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 46.6 |
| Estimated audience size | 416,085 |
Audience persona
The typical Scranton/Wilkes-Barre RailRiders fan in United States is balanced, around 46.6 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 7.76× | Music & Radio |
| Dog breed | 1.58× | Pets & Animals |
| Nationality | 2.67× | Politics & Society |
| Google Analytics | 5.77× | Internet & Social Media |
| Product design | 1.91× | Business & Career |
| Progressive rock | 2.02× | Music & Radio |
| Alaska | 1.54× | Travel & Leisure |
| Graham Greene | 5.32× | Literature |
| Pillow | 1.86× | Home & Garden |
| Minnesota | 1.5× | Travel & Leisure |
| Urban Outfitters | 1.53× | Shopping |
| Graham Greene (actor) | 4.74× | |
| Kemper Amps | 20× | Music & Radio |
| UK garage | 3.96× | Music & Radio |
| edureka | 24.22× | Business & Career |
| Sinaloa | 2.42× | Travel & Leisure |
| Elsword | 10.57× | Games |
| Justice | 1.85× | Politics & Society |
| Kendra Scott | 1.83× | Fashion & Accessoires |
| Kansas | 1.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.31 |
| Extroversion | THRILL | 1.26 |
| Convenience Orientation | PREMIUM | 1.24 |
| Social Media Usage | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.6% |
| Canada | 5.3% |
| Philippines | 1.1% |
See Scranton/Wilkes-Barre RailRiders audiences in other countries
- Scranton/Wilkes-Barre RailRiders — Germany
- Scranton/Wilkes-Barre RailRiders — United Kingdom
- Scranton/Wilkes-Barre RailRiders — France
- Scranton/Wilkes-Barre RailRiders — Italy
- Scranton/Wilkes-Barre RailRiders — Spain
- Scranton/Wilkes-Barre RailRiders — Brazil
- Scranton/Wilkes-Barre RailRiders — Japan
- Scranton/Wilkes-Barre RailRiders — South Korea
- Scranton/Wilkes-Barre RailRiders — India
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- Los Angeles Lakers (36,163,891)
- Chicago Bears (28,903,812)
- FC Barcelona (28,585,997)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scranton/Wilkes-Barre RailRiders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.