Rascasse Audience Intelligence

UCLA Bruins baseball Audience in United States

A data profile of the people who buy, follow and care about UCLA Bruins baseball in United States — modelled from more than twelve digital signal sources. UCLA Bruins baseball has an estimated audience of 416,594 people in United States.

#653among Team in United States#4032in Sports

The average UCLA Bruins baseball fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Montreal Expos, Sidney Crosby, Wayne Gretzky, with strongest over-indexing on Montreal Expos (179.57× the country average).

Demographically, the UCLA Bruins baseball audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UCLA Bruins baseball fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Montreal Expos.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UCLA Bruins baseball profile in United States.

Audience size
417K
in United States
Gender
40.7%♀
59.3% male
Age
37.7
average years
Country rank
#40695
Team in United States
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UCLA Bruins baseball fans

40.7% are female, 59.3% are male, average age 37.7.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for UCLA Bruins baseball audience in United States
MetricValue
Female40.7%
Male59.3%
Average age37.7
Estimated audience size416,594
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the UCLA Bruins baseball audience in United States
Age bracketShare%
16-1928%
20-2914%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

87.9%

of the worldwide UCLA Bruins baseball audience comes from United States.

Worldwide audience distribution share by country for UCLA Bruins baseball
CountryShare
United States87.9%
Italy2.8%
Brazil1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UCLA Bruins baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

UCLA Bruins baseball fans by region: top regions in United States
#RegionReachAffinity×
01California~200K4.65×
02Nebraska~8K4.56×
03Mississippi~8K2.81×
04Louisiana~9K2.12×
05Oregon~7K1.91×
06Arizona~10K1.64×
07Nevada~5K1.63×
08Hawaii~2K1.54×
09West Virginia~2K1.43×
10Arkansas~4K1.33×
11Iowa~3K1.22×
12Tennessee~8K1.12×
13Alabama~5K1.06×
14Idaho~2K0.99×
15Georgia~10K0.98×
16Illinois~10K0.93×
17Kansas~2K0.92×
18North Carolina~9K0.91×
19Washington~6K0.87×
20Montana<1K0.85×
21South Dakota<1K0.85×
22Indiana~5K0.83×
23Vermont<1K0.83×
24Alaska<1K0.82×
25Texas~20K0.81×
26North Dakota<1K0.81×
27Colorado~4K0.79×
28South Carolina~4K0.78×
29Maine<1K0.77×
30Rhode Island<1K0.75×
31Washington, District of Columbia<1K0.75×
32Kentucky~3K0.74×
33Delaware<1K0.74×
34New Mexico~1K0.72×
35Utah~2K0.70×
36New Hampshire<1K0.69×
37Missouri~4K0.64×
38Connecticut~2K0.64×
39Virginia~5K0.63×
40Oklahoma~2K0.63×
41Florida~10K0.62×
42Massachusetts~4K0.62×
43Ohio~6K0.61×
44Maryland~4K0.60×
45Minnesota~3K0.59×
46Pennsylvania~7K0.58×
47Wisconsin~3K0.58×
48New Jersey~5K0.57×
49Michigan~5K0.53×
50New York~9K0.49×
Fig. 06

Affinity by region

Affinity by region — UCLA Bruins baseball, United States
0.49×1.00×4.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UCLA Bruins baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UCLA Bruins baseball audience
#·InterestCategoryAffinity×
01Montreal ExposSports179.57×
02Fantasy baseballSports115.29×
03Connor McDavidSports83.14×
04Wayne GretzkySports75.01×
05FuddruckersFood & Beverages72.39×
06Sidney CrosbySports69.18×
07Florida Gators baseballSports55.97×
08Texas Longhorns baseballSports45.29×
09Manny MachadoSports39.43×
10UCLA Bruins men's basketballSports26.84×
11Buffalo SabresSports20.00×
12Montreal CanadiensSports20.00×
13San Jose SharksSports20.00×
14Seattle MarinersSports17.48×
15Colorado AvalancheSports16.50×
16Ice Hockey World ChampionshipsSports15.85×
17Dallas StarsSports15.79×
18Minnesota WildSports13.89×
19Cincinnati RedsSports12.41×
20Los Angeles DodgersSports8.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UCLA Bruins baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UCLA Bruins baseball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
SpiritualityBALANCE1.37×
Convenience OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UCLA Bruins baseball audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
ExtroversionTHRILL0.70×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UCLA Bruins baseball have in United States?

UCLA Bruins baseball has an estimated audience of 416,594 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UCLA Bruins baseball fans?

40.7% of UCLA Bruins baseball fans are female, 59.3% are male, with an average age of 37.7 years.

03

Which brands do UCLA Bruins baseball fans like most?

UCLA Bruins baseball fans show strongest brand affinity for Montreal Expos (179.57×), Sidney Crosby (69.18×), and Wayne Gretzky (75.01×) over the country average.

04

Where do UCLA Bruins baseball fans live in United States?

UCLA Bruins baseball fans in United States are most concentrated in California (reach ~200K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do UCLA Bruins baseball fans also like?

Beyond UCLA Bruins baseball itself, the audience over-indexes on Sidney Crosby (69.18×), Wayne Gretzky (75.01×), Connor McDavid (83.14×), and Fuddruckers (72.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See UCLA Bruins baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UCLA Bruins baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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