Martina Navratilova Audience in United States

Martina Navratilova has an estimated audience of 606,261 people in United States. 42.1% are female, 57.9% are male, average age 39.6. Top regions: California, Florida, Texas. Top brand affinities: Andre Agassi, Caroline Wozniacki, John McEnroe, Grigor Dimitrov, Simona Halep.

The average Martina Navratilova fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Andre Agassi, Caroline Wozniacki, John McEnroe, with strongest over-indexing on Andre Agassi (568.93× the country average). Demographically, the Martina Navratilova audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Martina Navratilova fans

Demographic split for Martina Navratilova audience in United States
MetricValue
Female42.1%
Male57.9%
Average age39.6
Estimated audience size606,261

Audience persona

The typical Martina Navratilova fan in United States is more male, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Andre Agassi.

Top regions in United States

Top regions ranked by reach for Martina Navratilova in United States
RegionReachAffinity
California69,2421.04×
Florida56,7381.38×
Texas47,2490.91×
New York46,3091.37×
Pennsylvania21,6061.06×
Illinois21,6001.07×
New Jersey20,3041.32×
North Carolina19,7291.08×
Ohio18,3170.98×
Georgia17,8970.96×
Massachusetts17,5581.47×
Virginia17,1291.16×
Michigan14,9050.94×
Arizona13,1661.06×
Maryland12,8521.23×
Washington12,1461×
Colorado10,9531.15×
Tennessee10,9360.9×
Indiana10,2490.93×
South Carolina9,9811.09×
Missouri9,4620.97×
Wisconsin9,2751.02×
Minnesota8,8021.01×
Connecticut8,2711.36×
Oregon8,2111.18×
Kentucky6,6690.88×
Alabama6,5360.77×
Louisiana6,4280.82×
Oklahoma5,3940.8×
Nevada5,0990.87×
Iowa4,4230.89×
Kansas4,3290.91×
Utah3,9850.73×
Arkansas3,8570.77×
Mississippi3,5760.72×
New Mexico2,9680.98×
Washington, District of Columbia2,8201.55×
New Hampshire2,7931.17×
Maine2,6691.23×
Rhode Island2,5681.33×
Nebraska2,4990.82×
Delaware2,4041.44×
Idaho2,3960.79×
West Virginia2,3030.82×
Hawaii2,0890.8×
Montana1,3690.81×
Vermont1,1551.09×
South Dakota9190.66×
Alaska7770.6×
North Dakota6780.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martina Navratilova audience
BrandAffinityCategory
Andre Agassi568.93×Sports
Caroline Wozniacki382.55×Sports
John McEnroe181.33×Sports
Grigor Dimitrov222.73×Sports
Simona Halep323.18×Sports
Bath and Bodyworks20×Shopping
Lindsey Vonn25.78×Sports
Venus Williams37.29×Sports
Rafael Nadal59.89×Sports
Dominic Thiem242.47×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Earth18.39×Internet & Social Media
Serena Williams24.04×Sports
Kia Sportage37.5×Cars & Mobility
Roger Federer39.14×Sports
Ron Perlman31.81×Movies & TV
Tennis Channel35.71×Sports
The Championships, Wimbledon20×Sports
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martina Navratilova audience
TraitClusterScore
Quality AwarenessPREMIUM1.42
Design AffinityPREMIUM1.36
Sports ActivityPOWER1.28
Early Adopter MentalityPOWER1.27
TravellingTHRILL1.26
Luxury OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Martina Navratilova
CountryShare
United States38.0%
United Kingdom15.4%
Germany5.6%

See Martina Navratilova audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Martina Navratilova have in United States?

Martina Navratilova has an estimated audience of 606,261 people in United States, concentrated in California and Florida.

What is the gender split and age of Martina Navratilova fans?

42.1% of Martina Navratilova fans are female, 57.9% are male, with an average age of 39.6 years.

Which brands do Martina Navratilova fans like most?

Martina Navratilova fans show strongest brand affinity for Andre Agassi (568.93×), Caroline Wozniacki (382.55×), and John McEnroe (181.33×) over the country average.

Where do Martina Navratilova fans live in United States?

Martina Navratilova fans in United States are most concentrated in California (reach 69,242), Florida (reach 56,738), and Texas (reach 47,249). These three regions account for the largest share of the active audience.

What other brands do Martina Navratilova fans also like?

Beyond Martina Navratilova itself, the audience over-indexes on Caroline Wozniacki (382.55×), John McEnroe (181.33×), Grigor Dimitrov (222.73×), and Simona Halep (323.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martina Navratilova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.