Martina Navratilova Audience in Germany
Martina Navratilova has an estimated audience of 89,276 people in Germany. 28.1% are female, 71.9% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: John McEnroe, Stan Wawrinka, Grigor Dimitrov, High school, Swimsuit.
The average Martina Navratilova fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include John McEnroe, Stan Wawrinka, Grigor Dimitrov, with strongest over-indexing on John McEnroe (119.2× the country average). Demographically, the Martina Navratilova audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Martina Navratilova fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 36.3 |
| Estimated audience size | 89,276 |
Audience persona
The typical Martina Navratilova fan in Germany is more male, around 36.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for John McEnroe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,560 | 1.17× |
| Bayern | 40,517 | 1.05× |
| Baden-Württemberg | 35,397 | 1.08× |
| Niedersachsen | 27,969 | 1.2× |
| Hessen | 18,344 | 1× |
| Rheinland-Pfalz | 13,960 | 1.16× |
| Sachsen | 10,090 | 0.86× |
| Berlin | 10,062 | 0.94× |
| Schleswig-Holstein | 9,875 | 1.15× |
| Brandenburg | 6,387 | 0.86× |
| Hamburg | 5,816 | 1.07× |
| Sachsen-Anhalt | 5,001 | 0.8× |
| Thüringen | 4,891 | 0.8× |
| Mecklenburg-Vorpommern | 3,797 | 0.83× |
| Saarland | 3,247 | 1.1× |
| Bremen | 1,925 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John McEnroe | 119.2× | Sports |
| Stan Wawrinka | 29.9× | Sports |
| Grigor Dimitrov | 28.68× | Sports |
| High school | 2.67× | Business & Career |
| Swimsuit | 2.67× | Fashion & Accessoires |
| Tennis | 2.34× | Sports |
| Shih Tzu | 2.51× | Pets & Animals |
| Skirt | 2.09× | Fashion & Accessoires |
| Labrador Retriever | 2.19× | Pets & Animals |
| Beagle | 2.35× | Pets & Animals |
| Yorkshire Terrier | 2.36× | Pets & Animals |
| French Bulldog | 2.05× | Pets & Animals |
| DAZN | 3.28× | Movies & TV |
| Alaskan Malamute | 3.01× | Pets & Animals |
| Women's Tennis Association | 5.36× | Sports |
| Black cat | 2.24× | Pets & Animals |
| Siberian Husky | 1.96× | Pets & Animals |
| British Shorthair | 2.12× | Pets & Animals |
| K-pop | 2.59× | Music & Radio |
| Crochet | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.29 |
| Sustainability | BALANCE | 1.15 |
| Creativity | OPEN | 1.06 |
| Luxury Orientation | PREMIUM | 1 |
| Individualism | JOY | 0.97 |
| Sports Activity | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| United Kingdom | 15.4% |
| Germany | 5.6% |
See Martina Navratilova audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Novak Djokovic (2,523,608)
- Carlos Alcaraz (2,405,371)
Frequently asked questions
How many fans does Martina Navratilova have in Germany?
Martina Navratilova has an estimated audience of 89,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Martina Navratilova fans?
28.1% of Martina Navratilova fans are female, 71.9% are male, with an average age of 36.3 years.
Which brands do Martina Navratilova fans like most?
Martina Navratilova fans show strongest brand affinity for John McEnroe (119.2×), Stan Wawrinka (29.9×), and Grigor Dimitrov (28.68×) over the country average.
Where do Martina Navratilova fans live in Germany?
Martina Navratilova fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,560), Bayern (reach 40,517), and Baden-Württemberg (reach 35,397). These three regions account for the largest share of the active audience.
What other brands do Martina Navratilova fans also like?
Beyond Martina Navratilova itself, the audience over-indexes on Stan Wawrinka (29.9×), Grigor Dimitrov (28.68×), High school (2.67×), and Swimsuit (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Martina Navratilova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.