Martina Navratilova Audience in Germany
Martina Navratilova has an estimated audience of 89,276 people in Germany. 28.1% are female, 71.9% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ireen Sheer, Asaf Avidan, Knattspyrnufélagið Víkingur, Kildare Village, The Subtle Knife.
The average Martina Navratilova fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ireen Sheer, Asaf Avidan, Knattspyrnufélagið Víkingur, with strongest over-indexing on Ireen Sheer (1.92× the country average). Demographically, the Martina Navratilova audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Martina Navratilova fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 36.3 |
| Estimated audience size | 89,276 |
Audience persona
The typical Martina Navratilova fan in Germany is more male, around 36.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ireen Sheer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,560 | 1.17× |
| Bayern | 40,517 | 1.05× |
| Baden-Württemberg | 35,397 | 1.08× |
| Niedersachsen | 27,969 | 1.2× |
| Hessen | 18,344 | 1× |
| Rheinland-Pfalz | 13,960 | 1.16× |
| Sachsen | 10,090 | 0.86× |
| Berlin | 10,062 | 0.94× |
| Schleswig-Holstein | 9,875 | 1.15× |
| Brandenburg | 6,387 | 0.86× |
| Hamburg | 5,816 | 1.07× |
| Sachsen-Anhalt | 5,001 | 0.8× |
| Thüringen | 4,891 | 0.8× |
| Mecklenburg-Vorpommern | 3,797 | 0.83× |
| Saarland | 3,247 | 1.1× |
| Bremen | 1,925 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ireen Sheer | 1.92× | Music & Radio |
| Asaf Avidan | 1.97× | Music & Radio |
| Knattspyrnufélagið Víkingur | 2.27× | Sports |
| Kildare Village | 4.46× | Travel & Leisure |
| The Subtle Knife | 3.28× | Literature |
| Knackwurst | 2.24× | Food & Beverages |
| Vilafranca del Penedès | 2.59× | Travel & Leisure |
| Giallo | 1.66× | Movies & TV |
| Vidyut Jamwal | 2.04× | Movies & TV |
| Knitting And Stitching Shows | 1.7× | Home & Garden |
| Al Jazeera Mubasher | 2.67× | Movies & TV |
| Maynooth University | 2.24× | Business & Career |
| Club Hípico de Santiago | 2.22× | Sports |
| Red Hook Criterium | 1.68× | Sports |
| Itahari | 1.68× | Travel & Leisure |
| Benson Idahosa University | 1.76× | Business & Career |
| Inbox - SCTV | 1.82× | Movies & TV |
| Kiss My Face | 1.75× | Beauty & Wellness |
| University of Vermont College of Medicine | 29.9× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.29 |
| Sustainability | BALANCE | 1.15 |
| Creativity | OPEN | 1.06 |
| Luxury Orientation | PREMIUM | 1 |
| Individualism | JOY | 0.97 |
| Sports Activity | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| United Kingdom | 15.4% |
| Germany | 5.6% |
See Martina Navratilova audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Martina Navratilova have in Germany?
Martina Navratilova has an estimated audience of 89,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Martina Navratilova fans?
28.1% of Martina Navratilova fans are female, 71.9% are male, with an average age of 36.3 years.
Which brands do Martina Navratilova fans like most?
Martina Navratilova fans show strongest brand affinity for Ireen Sheer (1.92×), Asaf Avidan (1.97×), and Knattspyrnufélagið Víkingur (2.27×) over the country average.
Where do Martina Navratilova fans live in Germany?
Martina Navratilova fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,560), Bayern (reach 40,517), and Baden-Württemberg (reach 35,397). These three regions account for the largest share of the active audience.
What other brands do Martina Navratilova fans also like?
Beyond Martina Navratilova itself, the audience over-indexes on Asaf Avidan (1.97×), Knattspyrnufélagið Víkingur (2.27×), Kildare Village (4.46×), and The Subtle Knife (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Martina Navratilova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.