Rascasse Audience Intelligence

Martina Navratilova Audience in Germany

A data profile of the people who buy, follow and care about Martina Navratilova in Germany — modelled from more than twelve digital signal sources. Martina Navratilova has an estimated audience of 269,104 people in Germany.

#56among Tennis in Germany#4052among Person in Germany#1511in Sports

The average Martina Navratilova fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, John McEnroe, K-pop, with strongest over-indexing on Alexander Zverev (16.7× the country average).

Demographically, the Martina Navratilova audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Martina Navratilova fan in Germany is more male, around 36.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martina Navratilova profile in Germany.

Audience size
269K
in Germany
Gender
28.1%♀
71.9% male
Age
36.3
average years
Country rank
#18764
Person in Germany
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martina Navratilova fans

28.1% are female, 71.9% are male, average age 36.3.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Martina Navratilova audience in Germany
MetricValue
Female28.1%
Male71.9%
Average age36.3
Estimated audience size269,104
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Martina Navratilova audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3926%
40-4920%
50+11%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Martina Navratilova audience comes from Germany.

Worldwide audience distribution share by country for Martina Navratilova
CountryShare
United States41.1%
United Kingdom13.9%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martina Navratilova audience in Germany is strongest.

Fig. 05

Top regions by affinity

Martina Navratilova fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.19×
02Rheinland-Pfalz~10K1.16×
03Schleswig-Holstein~10K1.15×
04Saarland~3K1.15×
05Nordrhein-Westfalen~60K1.14×
06Hamburg~6K1.07×
07Baden-Württemberg~30K1.05×
08Bayern~40K1.02×
09Hessen~20K0.99×
10Bremen~2K0.98×
11Berlin~10K0.95×
12Brandenburg~7K0.87×
13Mecklenburg-Vorpommern~4K0.85×
14Sachsen~10K0.83×
15Thüringen~5K0.83×
16Sachsen-Anhalt~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Martina Navratilova, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martina Navratilova audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martina Navratilova audience
#·InterestCategoryAffinity×
01John McEnroeSports75.43×
02Grigor DimitrovSports25.99×
03Alexander ZverevSports16.70×
04Stan WawrinkaSports16.70×
05K-popMusic & Radio5.43×
06TennisSports3.06×
07Shih TzuPets & Animals2.55×
08High schoolBusiness & Career2.54×
09BeaglePets & Animals2.39×
10Yorkshire TerrierPets & Animals2.38×
11Anime moviesMovies & TV2.33×
12Labrador RetrieverPets & Animals2.21×
13Fantasy moviesMovies & TV2.16×
14CHIO AachenSports2.13×
15French BulldogPets & Animals1.94×
16CoffeeFood & Beverages1.92×
17TeaFood & Beverages1.92×
18Animated moviesMovies & TV1.87×
19Pop musicMusic & Radio1.63×
20Organic foodFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martina Navratilova audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martina Navratilova audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.60×
SustainabilityBALANCE1.44×
CreativityOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martina Navratilova audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.45×
Price SensitivityPREMIUM0.73×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martina Navratilova have in Germany?

Martina Navratilova has an estimated audience of 269,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Martina Navratilova fans?

28.1% of Martina Navratilova fans are female, 71.9% are male, with an average age of 36.3 years.

03

Which brands do Martina Navratilova fans like most?

Martina Navratilova fans show strongest brand affinity for Alexander Zverev (16.7×), John McEnroe (75.43×), and K-pop (5.43×) over the country average.

04

Where do Martina Navratilova fans live in Germany?

Martina Navratilova fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Martina Navratilova fans also like?

Beyond Martina Navratilova itself, the audience over-indexes on John McEnroe (75.43×), K-pop (5.43×), Tennis (3.06×), and Coffee (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Martina Navratilova audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Martina Navratilova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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