Rascasse Audience Intelligence

Tennis Audience in Germany

A data profile of the people who buy, follow and care about Tennis in Germany — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 6,043,434 people in Germany.

#13among Sport in Germany#488among Topic in Germany#62in Sports

The average Tennis fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include IHF World Men's Handball Championship, Alexander Zverev, Jannik Sinner, with strongest over-indexing on IHF World Men's Handball Championship (2.37× the country average).

Demographically, the Tennis audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tennis fan in Germany is more male, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennis profile in Germany.

Audience size
6M
in Germany
Gender
42.4%♀
57.6% male
Age
39.9
average years
Country rank
#784
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennis fans

42.4% are female, 57.6% are male, average age 39.9.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Tennis audience in Germany
MetricValue
Female42.4%
Male57.6%
Average age39.9
Estimated audience size6,043,434
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Tennis audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3923%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Tennis audience comes from Germany.

Worldwide audience distribution share by country for Tennis
CountryShare
United States15.1%
Japan6.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tennis fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1.5M1.33×
02Baden-Württemberg~1M1.30×
03Hamburg~200K1.30×
04Schleswig-Holstein~300K1.20×
05Berlin~300K1.15×
06Nordrhein-Westfalen~1.5M1.13×
07Hessen~500K1.10×
08Rheinland-Pfalz~300K1.10×
09Niedersachsen~600K1.08×
10Saarland~80K1.03×
11Brandenburg~200K0.80×
12Mecklenburg-Vorpommern~90K0.79×
13Bremen~40K0.78×
14Sachsen~200K0.68×
15Thüringen~100K0.65×
16Sachsen-Anhalt~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Tennis, Germany
0.61×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennis audience
#·InterestCategoryAffinity×
01IHF World Women's Handball ChampionshipSports2.50×
02VfL OsnabrückSports2.48×
03IHF World Men's Handball ChampionshipSports2.37×
04Alexander ZverevSports2.35×
05SC Preußen MünsterSports2.33×
06European Men's Handball ChampionshipSports2.33×
07Novak DjokovicSports2.27×
08Australian OpenSports2.23×
09Aryna SabalenkaSports2.22×
10Jannik SinnerSports2.20×
11US Open (tennis)Sports2.19×
12Handball-BundesligaSports2.05×
13Carlos AlcarazSports2.01×
14The Championships, WimbledonSports1.98×
15Franziska PreußSports1.78×
16OUTDOOR ADVENTUREGames1.71×
17PGA TourSports1.56×
18Sprint (running)Sports1.54×
19Road runningSports1.51×
20Boris BeckerSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennis audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.16×
SustainabilityBALANCE1.05×
TravellingTHRILL1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennis audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.83×
MindfulnessBALANCE0.87×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennis have in Germany?

Tennis has an estimated audience of 6,043,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tennis fans?

42.4% of Tennis fans are female, 57.6% are male, with an average age of 39.9 years.

03

Which brands do Tennis fans like most?

Tennis fans show strongest brand affinity for IHF World Men's Handball Championship (2.37×), Alexander Zverev (2.35×), and Jannik Sinner (2.2×) over the country average.

04

Where do Tennis fans live in Germany?

Tennis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Tennis fans also like?

Beyond Tennis itself, the audience over-indexes on Alexander Zverev (2.35×), Jannik Sinner (2.2×), Franziska Preuß (1.78×), and Novak Djokovic (2.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Tennis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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