Tennis Audience in Germany
Tennis has an estimated audience of 6,043,434 people in Germany. 42.4% are female, 57.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: IHF World Men's Handball Championship, Alexander Zverev, Jannik Sinner, Novak Djokovic, Carlos Alcaraz.
The average Tennis fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include IHF World Men's Handball Championship, Alexander Zverev, Jannik Sinner, with strongest over-indexing on IHF World Men's Handball Championship (2.37× the country average). Demographically, the Tennis audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Tennis fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 39.9 |
| Estimated audience size | 6,043,434 |
Audience persona
The typical Tennis fan in Germany is more male, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,520,947 | 1.15× |
| Bayern | 1,326,539 | 1.37× |
| Baden-Württemberg | 1,080,968 | 1.31× |
| Niedersachsen | 628,594 | 1.07× |
| Hessen | 511,558 | 1.11× |
| Rheinland-Pfalz | 335,232 | 1.11× |
| Berlin | 326,013 | 1.21× |
| Schleswig-Holstein | 258,734 | 1.19× |
| Sachsen | 202,131 | 0.68× |
| Hamburg | 179,274 | 1.31× |
| Brandenburg | 151,066 | 0.81× |
| Thüringen | 95,121 | 0.62× |
| Sachsen-Anhalt | 92,204 | 0.59× |
| Mecklenburg-Vorpommern | 87,666 | 0.76× |
| Saarland | 73,734 | 0.99× |
| Bremen | 37,781 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 2.37× | Sports |
| Alexander Zverev | 2.35× | Sports |
| Jannik Sinner | 2.2× | Sports |
| Novak Djokovic | 2.27× | Sports |
| Carlos Alcaraz | 2.01× | Sports |
| IHF World Women's Handball Championship | 2.5× | Sports |
| Road running | 1.51× | Sports |
| OUTDOOR ADVENTURE | 1.71× | Games |
| Aryna Sabalenka | 2.22× | Sports |
| Sprint (running) | 1.54× | Sports |
| The Championships, Wimbledon | 1.98× | Sports |
| Australian Open | 2.23× | Sports |
| Handball-Bundesliga | 2.05× | Sports |
| Boris Becker | 1.51× | Sports |
| PGA Tour | 1.56× | Sports |
| US Open (tennis) | 2.19× | Sports |
| Ana Ivanovic | 1.81× | Sports |
| Giro d'Italia | 1.75× | Sports |
| European Men's Handball Championship | 2.33× | Sports |
| Racket (sports equipment) | 2.2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Sports Activity | POWER | 1.31 |
| Early Adopter Mentality | POWER | 1.11 |
| Patriotism | CONSERVATISM | 1.1 |
| Sustainability | BALANCE | 1.07 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
See Tennis audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Tennis have in Germany?
Tennis has an estimated audience of 6,043,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tennis fans?
42.4% of Tennis fans are female, 57.6% are male, with an average age of 39.9 years.
Which brands do Tennis fans like most?
Tennis fans show strongest brand affinity for IHF World Men's Handball Championship (2.37×), Alexander Zverev (2.35×), and Jannik Sinner (2.2×) over the country average.
Where do Tennis fans live in Germany?
Tennis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,520,947), Bayern (reach 1,326,539), and Baden-Württemberg (reach 1,080,968). These three regions account for the largest share of the active audience.
What other brands do Tennis fans also like?
Beyond Tennis itself, the audience over-indexes on Alexander Zverev (2.35×), Jannik Sinner (2.2×), Novak Djokovic (2.27×), and Carlos Alcaraz (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.