Tennis Audience in Italy
Tennis has an estimated audience of 8,962,454 people in Italy. 41.6% are female, 58.4% are male, average age 42.6. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Australian Open, Monte-Carlo Masters, Daniil Medvedev, Sara Errani, Roland Garros.
The average Tennis fan in Italy is 42.6 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Australian Open, Monte-Carlo Masters, Daniil Medvedev, with strongest over-indexing on Australian Open (1.6× the country average). Demographically, the Tennis audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Tennis fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 42.6 |
| Estimated audience size | 8,962,454 |
Audience persona
The typical Tennis fan in Italy is more male, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Australian Open.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,611,027 | 1.02× |
| Lazio | 1,120,159 | 1.02× |
| Emilia-Romagna | 881,777 | 1.21× |
| Veneto | 841,685 | 1.19× |
| Piedmont | 733,537 | 1.11× |
| Sicilia | 729,501 | 0.94× |
| Tuscany | 729,149 | 1.23× |
| Campania | 728,215 | 0.72× |
| Puglia | 595,632 | 0.96× |
| Trentino-Alto Adige/Südtirol | 300,650 | 1.77× |
| Liguria | 287,210 | 1.14× |
| Sardinia | 251,476 | 1× |
| Marche | 239,106 | 1.07× |
| Calabria | 208,149 | 0.76× |
| Friuli-Venezia Giulia | 182,579 | 1.08× |
| Abruzzo | 180,626 | 0.91× |
| Umbria | 141,069 | 0.97× |
| Basilicata | 51,306 | 0.63× |
| Molise | 22,974 | 0.54× |
| Aosta Valley | 16,605 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Australian Open | 1.6× | Sports |
| Monte-Carlo Masters | 1.67× | Sports |
| Daniil Medvedev | 1.54× | Sports |
| Sara Errani | 1.65× | Sports |
| Roland Garros | 1.65× | Sports |
| Venus Williams | 1.56× | Sports |
| Serena Williams | 1.53× | Sports |
| Brooke Shields | 1.65× | Movies & TV |
| Boris Becker | 1.61× | Sports |
| Andre Agassi | 1.65× | Sports |
| Counties of Romania | 1.51× | Politics & Society |
| Maria Sharapova | 1.58× | Sports |
| Steffi Graf | 1.63× | Sports |
| Adrian Mannarino | 1.5× | Sports |
| Chișinău | 1.56× | Travel & Leisure |
| Anna Kournikova | 1.65× | Sports |
| Cluj-Napoca | 1.85× | Travel & Leisure |
| StirileProTV | 1.64× | Movies & TV |
| Nick Kyrgios | 1.53× | Sports |
| Belinda Bencic | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.2 |
| Extroversion | THRILL | 1.16 |
| Luxury Orientation | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.08 |
| Indulgence | JOY | 1.03 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
See Tennis audiences in other countries
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Golf (13,638,569)
- Volleyball (13,027,012)
- Swimming (12,339,853)
Frequently asked questions
How many fans does Tennis have in Italy?
Tennis has an estimated audience of 8,962,454 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Tennis fans?
41.6% of Tennis fans are female, 58.4% are male, with an average age of 42.6 years.
Which brands do Tennis fans like most?
Tennis fans show strongest brand affinity for Australian Open (1.6×), Monte-Carlo Masters (1.67×), and Daniil Medvedev (1.54×) over the country average.
Where do Tennis fans live in Italy?
Tennis fans in Italy are most concentrated in Lombardy (reach 1,611,027), Lazio (reach 1,120,159), and Emilia-Romagna (reach 881,777). These three regions account for the largest share of the active audience.
What other brands do Tennis fans also like?
Beyond Tennis itself, the audience over-indexes on Monte-Carlo Masters (1.67×), Daniil Medvedev (1.54×), Sara Errani (1.65×), and Roland Garros (1.65×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.