A data profile of the people who buy, follow and care about Tennis in Italy — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 8,962,454 people in Italy.
The average Tennis fan in Italy is 42.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Monte-Carlo Masters, Australian Open, Daniil Medvedev, with strongest over-indexing on Monte-Carlo Masters (1.67× the country average).
Demographically, the Tennis audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tennis fan in Italy is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Monte-Carlo Masters.
The key figures that characterise the Tennis profile in Italy.
41.6% are female, 58.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 42.6 |
| Estimated audience size | 8,962,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Tennis audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
Where the Tennis audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 1.77× | |
| 02 | Tuscany | ~700K | 1.23× | |
| 03 | Emilia-Romagna | ~900K | 1.21× | |
| 04 | Veneto | ~800K | 1.19× | |
| 05 | Liguria | ~300K | 1.14× | |
| 06 | Piedmont | ~700K | 1.11× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.08× | |
| 08 | Marche | ~200K | 1.07× | |
| 09 | Lombardy | ~1.5M | 1.02× | |
| 10 | Lazio | ~1M | 1.02× | |
| 11 | Sardinia | ~300K | 1.00× | |
| 12 | Umbria | ~100K | 0.97× | |
| 13 | Puglia | ~600K | 0.96× | |
| 14 | Sicilia | ~700K | 0.94× | |
| 15 | Abruzzo | ~200K | 0.92× | |
| 16 | Calabria | ~200K | 0.76× | |
| 17 | Aosta Valley | ~20K | 0.74× | |
| 18 | Campania | ~700K | 0.72× | |
| 19 | Basilicata | ~50K | 0.64× | |
| 20 | Molise | ~20K | 0.56× |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Premier Padel | Sports | 1.74× | ||
| 02 | Monte-Carlo Masters | Sports | 1.67× | ||
| 03 | Roland Garros | Sports | 1.65× | ||
| 04 | Sara Errani | Sports | 1.65× | ||
| 05 | Brooke Shields | Movies & TV | 1.65× | ||
| 06 | Andre Agassi | Sports | 1.65× | ||
| 07 | Anna Kournikova | Sports | 1.65× | ||
| 08 | Eugenie Bouchard | Sports | 1.64× | ||
| 09 | Steffi Graf | Sports | 1.63× | ||
| 10 | Boris Becker | Sports | 1.61× | ||
| 11 | Australian Open | Sports | 1.60× | ||
| 12 | Maria Sharapova | Sports | 1.58× | ||
| 13 | Veronika Kudermetova | Sports | 1.58× | ||
| 14 | Venus Williams | Sports | 1.56× | ||
| 15 | Chișinău | Travel & Leisure | 1.56× | ||
| 16 | Daniil Medvedev | Sports | 1.54× | ||
| 17 | Serena Williams | Sports | 1.53× | ||
| 18 | Felix Auger-Aliassime | Sports | 1.52× | ||
| 19 | Counties of Romania | Politics & Society | 1.51× | ||
| 20 | Adrian Mannarino | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Spirituality | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.63× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Individualism | JOY | 0.74× |
Tennis has an estimated audience of 8,962,454 people in Italy, concentrated in Lombardy and Lazio.
41.6% of Tennis fans are female, 58.4% are male, with an average age of 42.6 years.
Tennis fans show strongest brand affinity for Monte-Carlo Masters (1.67×), Australian Open (1.6×), and Daniil Medvedev (1.54×) over the country average.
Tennis fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Emilia-Romagna (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Tennis itself, the audience over-indexes on Australian Open (1.6×), Daniil Medvedev (1.54×), Serena Williams (1.53×), and Roland Garros (1.65×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.