A data profile of the people who buy, follow and care about Tennis in Spain — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 5,380,718 people in Spain.
The average Tennis fan in Spain is 43.5 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Carlos Alcaraz, Parfois (fashion accessories), Jannik Sinner, with strongest over-indexing on Carlos Alcaraz (1.68× the country average).
Demographically, the Tennis audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tennis fan in Spain is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Carlos Alcaraz.
The key figures that characterise the Tennis profile in Spain.
45.9% are female, 54.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 43.5 |
| Estimated audience size | 5,380,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Tennis audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
Where the Tennis audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~500K | 3.35× | |
| 02 | Canary Islands | ~700K | 2.60× | |
| 03 | Comunidad Valenciana | ~1M | 1.72× | |
| 04 | Catalonia | ~1.5M | 1.50× | |
| 05 | Region of Murcia | ~200K | 1.16× | |
| 06 | Andalusia | ~1M | 1.05× | |
| 07 | Cantabria | ~60K | 0.83× | |
| 08 | Community of Madrid | ~700K | 0.77× | |
| 09 | La Rioja | ~30K | 0.72× | |
| 10 | Principality of Asturias | ~80K | 0.63× | |
| 11 | Navarre | ~40K | 0.62× | |
| 12 | Aragon | ~90K | 0.60× | |
| 13 | Galicia | ~100K | 0.56× | |
| 14 | Extremadura | ~70K | 0.56× | |
| 15 | Castile and León | ~100K | 0.53× | |
| 16 | Basque Autonomous Country | ~100K | 0.53× | |
| 17 | Castilla-La Mancha | ~100K | 0.48× |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juan Carlos Ferrero | Sports | 2.41× | ||
| 02 | Robert De Niro | Movies & TV | 1.99× | ||
| 03 | Demi Moore | Movies & TV | 1.89× | ||
| 04 | Elche CF | Sports | 1.79× | ||
| 05 | Roland Garros | Sports | 1.78× | ||
| 06 | Ana de Armas | Movies & TV | 1.77× | ||
| 07 | John Travolta | Movies & TV | 1.70× | ||
| 08 | Carlos Alcaraz | Sports | 1.68× | ||
| 09 | Jannik Sinner | Sports | 1.68× | ||
| 10 | Foreign language | Business & Career | 1.64× | ||
| 11 | Nightwear | Fashion & Accessoires | 1.61× | ||
| 12 | Argent | Music & Radio | 1.59× | ||
| 13 | Australian Open | Sports | 1.59× | ||
| 14 | Novak Djokovic | Sports | 1.56× | ||
| 15 | Spar (retailer) | Shopping | 1.56× | ||
| 16 | Davis Cup | Sports | 1.55× | ||
| 17 | Parfois (fashion accessories) | Fashion & Accessoires | 1.54× | ||
| 18 | Google Calendar | Internet & Social Media | 1.54× | ||
| 19 | Garden centre | Home & Garden | 1.54× | ||
| 20 | Rafael Jódar | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.13× | |
| Patriotism | CONSERVATISM | 1.09× | |
| Family Orientation | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Extroversion | THRILL | 0.77× | |
| Price Sensitivity | PREMIUM | 0.79× |
Tennis has an estimated audience of 5,380,718 people in Spain, concentrated in Catalonia and Andalusia.
45.9% of Tennis fans are female, 54.1% are male, with an average age of 43.5 years.
Tennis fans show strongest brand affinity for Carlos Alcaraz (1.68×), Parfois (fashion accessories) (1.54×), and Jannik Sinner (1.68×) over the country average.
Tennis fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Comunidad Valenciana (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Tennis itself, the audience over-indexes on Parfois (fashion accessories) (1.54×), Jannik Sinner (1.68×), Elche CF (1.79×), and Ana de Armas (1.77×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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