Tennis Audience in Spain
Tennis has an estimated audience of 5,380,718 people in Spain. 45.9% are female, 54.1% are male, average age 43.5. Top regions: Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities: Carlos Alcaraz, Jannik Sinner, Parfois (fashion accessories), Ana de Armas, Elche CF.
The average Tennis fan in Spain is 43.5 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities include Carlos Alcaraz, Jannik Sinner, Parfois (fashion accessories), with strongest over-indexing on Carlos Alcaraz (1.68× the country average). Demographically, the Tennis audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Tennis fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 43.5 |
| Estimated audience size | 5,380,718 |
Audience persona
The typical Tennis fan in Spain is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Carlos Alcaraz.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,466,182 | 1.51× |
| Andalusia | 1,108,003 | 1.05× |
| Comunidad Valenciana | 1,045,612 | 1.73× |
| Canary Islands | 708,121 | 2.64× |
| Community of Madrid | 691,852 | 0.76× |
| Balearic Islands | 514,860 | 3.41× |
| Region of Murcia | 217,450 | 1.18× |
| Galicia | 129,325 | 0.51× |
| Castile and León | 107,995 | 0.46× |
| Basque Autonomous Country | 96,880 | 0.48× |
| Castilla-La Mancha | 77,969 | 0.36× |
| Aragon | 72,988 | 0.51× |
| Principality of Asturias | 68,023 | 0.54× |
| Cantabria | 52,980 | 0.78× |
| Extremadura | 30,585 | 0.26× |
| Navarre | 28,505 | 0.42× |
| La Rioja | 13,891 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carlos Alcaraz | 1.68× | Sports |
| Jannik Sinner | 1.68× | Sports |
| Parfois (fashion accessories) | 1.54× | Fashion & Accessoires |
| Ana de Armas | 1.77× | Movies & TV |
| Elche CF | 1.79× | Sports |
| Novak Djokovic | 1.56× | Sports |
| Demi Moore | 1.89× | Movies & TV |
| Spar (retailer) | 1.56× | Shopping |
| Clint Eastwood | 1.58× | Movies & TV |
| Robert De Niro | 1.99× | Movies & TV |
| Roland Garros | 1.78× | Sports |
| Nightwear | 1.61× | Fashion & Accessoires |
| Google Calendar | 1.54× | Internet & Social Media |
| Foreign language | 1.64× | Business & Career |
| Aryna Sabalenka | 1.54× | Sports |
| Davis Cup | 1.55× | Sports |
| Kevin Costner | 1.52× | Movies & TV |
| John Travolta | 1.7× | Movies & TV |
| Garden centre | 1.54× | Home & Garden |
| Australian Open | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1.01 |
| Sports Activity | POWER | 1.01 |
| Tradition | CONSERVATISM | 0.99 |
| Indulgence | JOY | 0.93 |
| Design Affinity | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
See Tennis audiences in other countries
More Sport audiences in Spain
- Soccer (21,263,973)
- Basketball (12,580,217)
- Golf (9,452,483)
- Swimming (7,659,904)
- Baseball (6,465,515)
Frequently asked questions
How many fans does Tennis have in Spain?
Tennis has an estimated audience of 5,380,718 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Tennis fans?
45.9% of Tennis fans are female, 54.1% are male, with an average age of 43.5 years.
Which brands do Tennis fans like most?
Tennis fans show strongest brand affinity for Carlos Alcaraz (1.68×), Jannik Sinner (1.68×), and Parfois (fashion accessories) (1.54×) over the country average.
Where do Tennis fans live in Spain?
Tennis fans in Spain are most concentrated in Catalonia (reach 1,466,182), Andalusia (reach 1,108,003), and Comunidad Valenciana (reach 1,045,612). These three regions account for the largest share of the active audience.
What other brands do Tennis fans also like?
Beyond Tennis itself, the audience over-indexes on Jannik Sinner (1.68×), Parfois (fashion accessories) (1.54×), Ana de Armas (1.77×), and Elche CF (1.79×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.