Tennis Audience in France
Tennis has an estimated audience of 5,567,436 people in France. 39.5% are female, 60.5% are male, average age 42.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Thierry Ardisson, Charlotte Cardin, Olympique Lyonnais (Ladies), Google Maps, Team sport.
The average Tennis fan in France is 42.1 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Thierry Ardisson, Charlotte Cardin, Olympique Lyonnais (Ladies), with strongest over-indexing on Thierry Ardisson (2× the country average). Demographically, the Tennis audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Tennis fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 42.1 |
| Estimated audience size | 5,567,436 |
Audience persona
The typical Tennis fan in France is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Thierry Ardisson.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,224,411 | 1.23× |
| Auvergne-Rhône-Alpes | 615,582 | 0.94× |
| Nouvelle-Aquitaine | 563,336 | 1.15× |
| Occitanie | 533,780 | 1.11× |
| Provence-Alpes-Côte d'Azur | 487,804 | 1.18× |
| Hauts-de-France | 417,441 | 0.85× |
| Grand Est | 407,017 | 0.9× |
| Pays de la Loire | 300,365 | 0.97× |
| Brittany | 285,750 | 1.05× |
| Normandy | 269,191 | 0.99× |
| Bourgogne-Franche-Comté | 220,168 | 0.98× |
| Centre-Val de Loire | 198,215 | 0.95× |
| Corsica | 19,246 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thierry Ardisson | 2× | Movies & TV |
| Charlotte Cardin | 1.81× | Music & Radio |
| Olympique Lyonnais (Ladies) | 2× | Sports |
| Google Maps | 1.56× | Internet & Social Media |
| Team sport | 1.57× | Sports |
| Foot Mercato | 1.55× | Sports |
| Carlos Alcaraz | 1.8× | Sports |
| Roland Garros | 2.37× | Sports |
| Carrefour Express | 1.62× | Shopping |
| Julien Clerc | 1.91× | Music & Radio |
| Gmail | 1.59× | Internet & Social Media |
| Novak Djokovic | 2× | Sports |
| Carla Bruni | 1.74× | Fashion & Accessoires |
| Hugues Aufray | 1.54× | Movies & TV |
| Jannik Sinner | 1.63× | Sports |
| Sophie Marceau | 1.6× | Movies & TV |
| True Detective | 1.64× | Movies & TV |
| IHF World Men's Handball Championship | 2.32× | Sports |
| Pierre Perret | 1.62× | Music & Radio |
| Roche Bobois | 1.81× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| Extroversion | THRILL | 1.19 |
| Mindfulness | BALANCE | 1.17 |
| Social Media Usage | JOY | 1.09 |
| Sports Activity | POWER | 1.02 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
See Tennis audiences in other countries
More Sport audiences in France
- Soccer (18,059,398)
- Basketball (11,539,942)
- Golf (9,893,102)
- Swimming (7,574,060)
- Rugby union (7,031,676)
Frequently asked questions
How many fans does Tennis have in France?
Tennis has an estimated audience of 5,567,436 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Tennis fans?
39.5% of Tennis fans are female, 60.5% are male, with an average age of 42.1 years.
Which brands do Tennis fans like most?
Tennis fans show strongest brand affinity for Thierry Ardisson (2×), Charlotte Cardin (1.81×), and Olympique Lyonnais (Ladies) (2×) over the country average.
Where do Tennis fans live in France?
Tennis fans in France are most concentrated in Île-de-France (reach 1,224,411), Auvergne-Rhône-Alpes (reach 615,582), and Nouvelle-Aquitaine (reach 563,336). These three regions account for the largest share of the active audience.
What other brands do Tennis fans also like?
Beyond Tennis itself, the audience over-indexes on Charlotte Cardin (1.81×), Olympique Lyonnais (Ladies) (2×), Google Maps (1.56×), and Team sport (1.57×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.