Rascasse Audience Intelligence

Tennis Audience in France

A data profile of the people who buy, follow and care about Tennis in France — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 5,567,436 people in France.

The average Tennis fan in France is 42.1 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Top brand affinities include Olympique Lyonnais (Ladies), Google Maps, Team sport, with strongest over-indexing on Olympique Lyonnais (Ladies) (2× the country average).

Demographically, the Tennis audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Tennis fan in France is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Olympique Lyonnais (Ladies).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennis profile in France.

Audience size
5.6M
in France
Gender
39.5%
60.5% male
Age
42.1
average years
Country rank
#629
Topic in France
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennis fans

39.5% are female, 60.5% are male, average age 42.1.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Tennis audience in France
MetricValue
Female39.5%
Male60.5%
Average age42.1
Estimated audience size5,567,436
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Tennis audience in France
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4921%
50+27%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Tennis audience comes from France.

Worldwide audience distribution share by country for Tennis
CountryShare
United States15.1%
Japan6.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennis audience in France is strongest.

Fig. 05

Top regions by affinity

Tennis fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1M1.23×
02Provence-Alpes-Côte d'Azur~500K1.18×
03Nouvelle-Aquitaine~600K1.15×
04Occitanie~500K1.11×
05Brittany~300K1.05×
06Normandy~300K0.99×
07Bourgogne-Franche-Comté~200K0.98×
08Pays de la Loire~300K0.97×
09Centre-Val de Loire~200K0.95×
10Auvergne-Rhône-Alpes~600K0.94×
11Grand Est~400K0.90×
12Hauts-de-France~400K0.85×
13Corsica~20K0.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennis audience
#·InterestCategoryAffinity×
01Roland GarrosSports2.37×
02IHF World Men's Handball ChampionshipSports2.32×
03Olympique Lyonnais (Ladies)Sports2.00×
04Novak DjokovicSports2.00×
05Julien ClercMusic & Radio1.91×
06Laurent VoulzyMusic & Radio1.91×
07Charlotte CardinMusic & Radio1.81×
08Roche BoboisHome & Garden1.81×
09Carlos AlcarazSports1.80×
10Virginie EfiraMovies & TV1.80×
11Carla BruniFashion & Accessoires1.74×
12Jannik SinnerSports1.63×
13Carrefour ExpressShopping1.62×
14Pierre PerretMusic & Radio1.62×
15Sophie MarceauMovies & TV1.60×
16GmailInternet & Social Media1.59×
17Team sportSports1.57×
18Google MapsInternet & Social Media1.56×
19Foot MercatoSports1.55×
20Hugues AufrayMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tennis audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.03×
IndulgenceJOY1.00×
Convenience OrientationPREMIUM1.00×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tennis audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
PatriotismCONSERVATISM0.72×
Design AffinityPREMIUM0.73×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Tennis have in France?

Tennis has an estimated audience of 5,567,436 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Tennis fans?

39.5% of Tennis fans are female, 60.5% are male, with an average age of 42.1 years.

03

Which brands do Tennis fans like most?

Tennis fans show strongest brand affinity for Olympique Lyonnais (Ladies) (2×), Google Maps (1.56×), and Team sport (1.57×) over the country average.

04

Where do Tennis fans live in France?

Tennis fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Nouvelle-Aquitaine (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Tennis fans also like?

Beyond Tennis itself, the audience over-indexes on Google Maps (1.56×), Team sport (1.57×), Charlotte Cardin (1.81×), and Foot Mercato (1.55×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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