Rascasse Audience Intelligence

Tennis Audience in Brazil

Name: Tennis — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tennis in Brazil — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 5,247,150 people in Brazil.

#15among Sport in Brazil #864among Topic in Brazil #93in Sports

The average Tennis fan in Brazil is 39.4 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennis profile in Brazil.

Audience size

5.2M

in Brazil

Gender

50.4%♀

49.6% male

Age

39.4

average years

Country rank

#1270

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tennis fans

50.4% are female, 49.6% are male, average age 39.4.

Fig. 02

Gender split

50.4%

Female

49.6%

Male

Demographic split for Tennis audience in Brazil
Metric	Value
Female	50.4%
Male	49.6%
Average age	39.4
Estimated audience size	5,247,150

Fig. 03

Age distribution

Age distribution of the Tennis audience in Brazil
Age bracket	Share	%
16-19		19%
20-29		20%
30-39		20%
40-49		20%
50+		21%

Fig. 04

Worldwide distribution

3.3%

of the worldwide Tennis audience comes from Brazil.

Worldwide audience distribution share by country for Tennis
Country	Share
United States	15.1%
Japan	6.8%
Italy	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennis audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Tennis fans by region: top regions in Brazil
#	Region	Reach	×
01	Federal District	~300K	3.79×
02	São Paulo	~3M	2.23×
03	Espírito Santo	~200K	1.55×
04	Rio de Janeiro	~700K	1.44×
05	Rio Grande do Norte	~100K	1.23×
06	Paraná	~400K	1.09×
07	Santa Catarina	~300K	1.08×
08	Amazonas	~90K	1.02×
09	Acre	~20K	0.91×
10	Bahia	~300K	0.90×
11	Amapá	~20K	0.90×
12	Roraima	~10K	0.89×
13	Rio Grande do Sul	~300K	0.88×
14	Pernambuco	~200K	0.87×
15	Pará	~100K	0.84×
16	Mato Grosso do Sul	~60K	0.83×
17	Maranhão	~100K	0.80×
18	Ceará	~200K	0.79×
19	Minas Gerais	~400K	0.77×
20	Alagoas	~60K	0.74×
21	Tocantins	~30K	0.73×
22	Sergipe	~40K	0.71×
23	Goiás	~100K	0.70×
24	Rondônia	~30K	0.67×
25	Mato Grosso	~70K	0.66×
26	Paraíba	~70K	0.64×
27	Piauí	~50K	0.64×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Brazil

Soccer (32,194,530)
Basketball (14,704,983)
American football (8,908,915)
Volleyball (8,892,724)
Baseball (8,525,845)

See Tennis audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →