Monica Seles Audience in United States

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Monica Seles has an estimated audience of 661,045 people in United States. 34.1% are female, 65.9% are male, average age 40.9. Top regions: California, New York, Florida. Top brand affinities: Andre Agassi, Grigor Dimitrov, Caroline Wozniacki, Simona Halep, Dominic Thiem.

The average Monica Seles fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Andre Agassi, Grigor Dimitrov, Caroline Wozniacki, with strongest over-indexing on Andre Agassi (732.45× the country average). Demographically, the Monica Seles audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Monica Seles fans

Demographic split for Monica Seles audience in United States
MetricValue
Female34.1%
Male65.9%
Average age40.9
Estimated audience size661,045

Audience persona

The typical Monica Seles fan in United States is more male, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Andre Agassi.

Top regions in United States

Top regions ranked by reach for Monica Seles in United States
RegionReachAffinity
California83,8481.15×
New York70,5741.91×
Florida58,0711.3×
Texas49,4090.87×
Illinois25,3561.15×
Pennsylvania24,5261.1×
New Jersey22,9111.36×
North Carolina21,0201.06×
Ohio20,9531.03×
Georgia19,7710.97×
Virginia19,2861.2×
Massachusetts19,2781.48×
Michigan16,6210.96×
Washington15,3061.15×
Maryland12,7481.12×
Tennessee11,9610.9×
Arizona11,6700.86×
Indiana11,4310.95×
Colorado11,1191.07×
Minnesota10,4531.1×
Missouri10,1500.95×
Wisconsin9,901
Connecticut9,7951.48×
South Carolina9,2110.93×
Oregon8,6711.14×
Kentucky7,7960.94×
Alabama6,9010.75×
Louisiana6,6510.78×
Iowa5,6411.04×
Nevada5,4900.86×
Oklahoma5,4390.74×
Utah5,2530.89×
Kansas4,7140.9×
Mississippi3,9480.72×
Arkansas3,7610.69×
Washington, District of Columbia3,1441.58×
New Hampshire2,8801.11×
Hawaii2,8000.99×
Maine2,7111.14×
Nebraska2,6640.8×
Idaho2,5940.78×
Rhode Island2,4401.16×
New Mexico2,3920.72×
West Virginia2,1870.71×
Delaware1,8331.01×
Montana1,3990.76×
Vermont1,3421.16×
South Dakota1,1230.74×
North Dakota8780.65×
Alaska8770.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monica Seles audience
BrandAffinityCategory
Andre Agassi732.45×Sports
Grigor Dimitrov352.54×Sports
Caroline Wozniacki465.42×Sports
Simona Halep323.18×Sports
Dominic Thiem383.81×Sports
Bath and Bodyworks20×Shopping
Rafael Nadal68.97×Sports
Roland Garros44.54×Sports
Tennis Channel44.45×Sports
Serena Williams24.69×Sports
Google Earth18.64×Internet & Social Media
US Open (tennis)20×Sports
Roger Federer43.75×Sports
The Championships, Wimbledon20×Sports
Sportsnet47.95×Sports
Venus Williams20×Sports
Australian Open17.62×Sports
Novak Djokovic14.25×Sports
Davis Cup18.9×Sports
Kia Sportage20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monica Seles audience
TraitClusterScore
Quality AwarenessPREMIUM1.34
Design AffinityPREMIUM1.3
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.26
Luxury OrientationPREMIUM1.22
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Monica Seles
CountryShare
United States24.1%
Germany12.6%
France10.3%

See Monica Seles audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Monica Seles have in United States?

Monica Seles has an estimated audience of 661,045 people in United States, concentrated in California and New York.

What is the gender split and age of Monica Seles fans?

34.1% of Monica Seles fans are female, 65.9% are male, with an average age of 40.9 years.

Which brands do Monica Seles fans like most?

Monica Seles fans show strongest brand affinity for Andre Agassi (732.45×), Grigor Dimitrov (352.54×), and Caroline Wozniacki (465.42×) over the country average.

Where do Monica Seles fans live in United States?

Monica Seles fans in United States are most concentrated in California (reach 83,848), New York (reach 70,574), and Florida (reach 58,071). These three regions account for the largest share of the active audience.

What other brands do Monica Seles fans also like?

Beyond Monica Seles itself, the audience over-indexes on Grigor Dimitrov (352.54×), Caroline Wozniacki (465.42×), Simona Halep (323.18×), and Dominic Thiem (383.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monica Seles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.