Rascasse Audience Intelligence

Chicago Cubs Radio Network Audience in United States

A data profile of the people who buy, follow and care about Chicago Cubs Radio Network in United States — modelled from more than twelve digital signal sources. Chicago Cubs Radio Network has an estimated audience of 191,988 people in United States.

#85among Radio Station in United States#6324in Sports

The average Chicago Cubs Radio Network fan in United States is 35.4 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Iowa.

Top brand affinities include Seattle Mariners, Wrigley Field, Max Verstappen, with strongest over-indexing on Seattle Mariners (18.13× the country average).

Demographically, the Chicago Cubs Radio Network audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Cubs Radio Network fan in United States is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Chicago Cubs Radio Network profile in United States.

Audience size
192K
in United States
Gender
46.2%♀
53.8% male
Age
35.4
average years
Country rank
#59778
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Cubs Radio Network fans

46.2% are female, 53.8% are male, average age 35.4.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Chicago Cubs Radio Network audience in United States
MetricValue
Female46.2%
Male53.8%
Average age35.4
Estimated audience size191,988
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Chicago Cubs Radio Network audience in United States
Age bracketShare%
16-1933%
20-2916%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Chicago Cubs Radio Network audience comes from United States.

Worldwide audience distribution share by country for Chicago Cubs Radio Network
CountryShare
United States93.3%
Canada3.7%
Japan0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Cubs Radio Network audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Cubs Radio Network fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~80K12.74×
02Iowa~10K8.24×
03Indiana~20K5.87×
04Wisconsin~10K3.30×
05Nebraska~1K1.48×
06South Dakota<1K1.01×
07Alaska<1K0.98×
08Vermont<1K0.96×
09North Dakota<1K0.95×
10Montana<1K0.93×
11Rhode Island<1K0.90×
12Delaware<1K0.90×
13New Hampshire<1K0.89×
14Maine<1K0.89×
15West Virginia<1K0.88×
16Missouri~3K0.87×
17Hawaii<1K0.87×
18Michigan~4K0.86×
19Kentucky~2K0.86×
20Idaho<1K0.86×
21Washington, District of Columbia<1K0.85×
22New Mexico<1K0.84×
23Mississippi~1K0.83×
24Arkansas~1K0.81×
25Kansas~1K0.80×
26Connecticut~2K0.79×
27Utah~1K0.77×
28Minnesota~2K0.76×
29Louisiana~2K0.76×
30Oklahoma~2K0.76×
31Nevada~1K0.75×
32Alabama~2K0.73×
33Tennessee~3K0.71×
34Maryland~2K0.71×
35South Carolina~2K0.71×
36Oregon~2K0.71×
37New Jersey~3K0.67×
38Massachusetts~3K0.67×
39Colorado~2K0.67×
40Arizona~3K0.64×
41Washington~2K0.62×
42Virginia~3K0.61×
43Ohio~4K0.59×
44Georgia~3K0.56×
45North Carolina~3K0.56×
46Pennsylvania~4K0.55×
47Florida~6K0.44×
48New York~5K0.44×
49Texas~7K0.40×
50California~7K0.35×
Fig. 06

Affinity by region

Affinity by region — Chicago Cubs Radio Network, United States
0.35×1.00×12.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Cubs Radio Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Cubs Radio Network audience
#·InterestCategoryAffinity×
01Wrigley FieldSports59.66×
02Montreal ExposSports47.68×
03Michael SchumacherSports24.49×
04Max VerstappenSports20.00×
05Jean-Michel BasquiatArts & Culture20.00×
06Fernando AlonsoSports20.00×
07Ayrton SennaSports20.00×
08Seattle MarinersSports18.13×
09Bauer HockeySports16.05×
10Debbie HarryMusic & Radio13.70×
11Storage WarsMovies & TV13.40×
12Electronic engineeringBusiness & Career10.32×
13Antonio BrownSports9.73×
14NBA League PassSports8.70×
15Major League Baseball All-Star GameSports6.34×
16Fox SportsMovies & TV4.97×
17Milwaukee BrewersSports4.39×
18Aaron RodgersSports4.39×
19San Francisco 49ersSports4.17×
20Google DriveTechnology & Electronics2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Cubs Radio Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Cubs Radio Network audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Convenience OrientationPREMIUM1.60×
Family OrientationCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Cubs Radio Network audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
MindfulnessBALANCE0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Cubs Radio Network have in United States?

Chicago Cubs Radio Network has an estimated audience of 191,988 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Chicago Cubs Radio Network fans?

46.2% of Chicago Cubs Radio Network fans are female, 53.8% are male, with an average age of 35.4 years.

03

Which brands do Chicago Cubs Radio Network fans like most?

Chicago Cubs Radio Network fans show strongest brand affinity for Seattle Mariners (18.13×), Wrigley Field (59.66×), and Max Verstappen (20×) over the country average.

04

Where do Chicago Cubs Radio Network fans live in United States?

Chicago Cubs Radio Network fans in United States are most concentrated in Illinois (reach ~80K), Indiana (reach ~20K), and Iowa (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Cubs Radio Network fans also like?

Beyond Chicago Cubs Radio Network itself, the audience over-indexes on Wrigley Field (59.66×), Max Verstappen (20×), Montreal Expos (47.68×), and Michael Schumacher (24.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Cubs Radio Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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