T-Mobile Park Audience in United States
T-Mobile Park has an estimated audience of 1,818,712 people in United States. 40.4% are female, 59.6% are male, average age 36.9. Top brand affinities: Yakult, Kia Sportage, Seattle Mariners, Milwaukee Brewers, Los Angeles Dodgers.
Top brand affinities include Yakult, Kia Sportage, Seattle Mariners, with strongest over-indexing on Yakult (161.5× the country average). Demographically, the T-Mobile Park audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of T-Mobile Park fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 36.9 |
| Estimated audience size | 1,818,712 |
Audience persona
The typical T-Mobile Park fan in United States is more male, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Yakult.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yakult | 161.5× | Food & Beverages |
| Kia Sportage | 21.23× | Cars & Mobility |
| Seattle Mariners | 5.75× | Sports |
| Milwaukee Brewers | 5.58× | Sports |
| Los Angeles Dodgers | 4.27× | Sports |
| Detroit Tigers | 3.5× | Sports |
| MLB | 2.25× | Sports |
| Honda HR-V | 14.37× | Cars & Mobility |
| Livemusic | 2.57× | Music & Radio |
| Houston Astros | 4.03× | Sports |
| FC Bayern Munich | 3.27× | Sports |
| Scooby-Doo | 2.53× | Movies & TV |
| Pre-school playgroup | 15.55× | Kids & Family |
| Capital One | 1.74× | Business & Career |
| Google Maps | 1.7× | Internet & Social Media |
| Toyota Supra | 6.35× | Cars & Mobility |
| New York Yankees | 2.47× | Sports |
| Pittsburgh Pirates | 4.37× | Sports |
| NBA playoffs | 2.09× | Sports |
| Los Angeles Lakers | 2.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.08 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Social Media Usage | JOY | 1.02 |
| Risk Appetite | THRILL | 1 |
| Early Adopter Mentality | POWER | 1 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.9% |
| Canada | 5.0% |
| Japan | 0.8% |
See T-Mobile Park audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for T-Mobile Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.