Rascasse Audience Intelligence

Southbank Centre Audience in United States

A data profile of the people who buy, follow and care about Southbank Centre in United States — modelled from more than twelve digital signal sources. Southbank Centre has an estimated audience of 1,411,757 people in United States.

#46among POI in United States#1566among POI in United States#1420in Travel & Leisure

The average Southbank Centre fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Acne Studios, Activia, Trader Joe's, with strongest over-indexing on Acne Studios (14.86× the country average).

Demographically, the Southbank Centre audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southbank Centre fan in United States is more female, around 32.0 years old, with strong Indulgence tendencies and a notable affinity for Acne Studios.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southbank Centre profile in United States.

Audience size
1.4M
in United States
Gender
57.5%♀
42.5% male
Age
32.0
average years
Country rank
#18568
POI in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southbank Centre fans

57.5% are female, 42.5% are male, average age 32.0.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Southbank Centre audience in United States
MetricValue
Female57.5%
Male42.5%
Average age32.0
Estimated audience size1,411,757
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Southbank Centre audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3918%
40-4914%
50+6%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Southbank Centre audience comes from United States.

Worldwide audience distribution share by country for Southbank Centre
CountryShare
United Kingdom36.6%
United States22.4%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southbank Centre audience in United States is strongest.

Fig. 05

Top regions by affinity

Southbank Centre fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.44×
02New York~200K2.08×
03Massachusetts~40K1.42×
04Tennessee~40K1.34×
05California~200K1.27×
06Vermont~3K1.26×
07New Jersey~40K1.14×
08Alaska~3K1.14×
09North Dakota~3K1.12×
10South Dakota~4K1.09×
11Washington~30K1.08×
12Virginia~40K1.06×
13Connecticut~10K1.06×
14Montana~4K1.06×
15New Hampshire~6K1.04×
16Rhode Island~5K1.04×
17Delaware~4K1.03×
18Illinois~50K1.02×
19Hawaii~6K1.01×
20Maine~5K1.01×
21Florida~100K1.00×
22Maryland~20K0.99×
23West Virginia~7K0.99×
24Oregon~20K0.97×
25Idaho~7K0.96×
26New Mexico~7K0.96×
27Colorado~20K0.95×
28Georgia~40K0.94×
29Nebraska~7K0.94×
30South Carolina~20K0.93×
31Mississippi~10K0.93×
32Arkansas~10K0.93×
33Iowa~10K0.91×
34Kansas~10K0.91×
35Pennsylvania~40K0.90×
36Utah~10K0.89×
37Kentucky~20K0.88×
38Oklahoma~10K0.88×
39Louisiana~20K0.87×
40Nevada~10K0.87×
41North Carolina~40K0.86×
42Alabama~20K0.86×
43Wisconsin~20K0.85×
44Minnesota~20K0.85×
45Missouri~20K0.84×
46Indiana~20K0.83×
47Arizona~20K0.81×
48Michigan~30K0.77×
49Ohio~30K0.76×
50Texas~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Southbank Centre, United States
0.72×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southbank Centre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southbank Centre audience
#·InterestCategoryAffinity×
01ActiviaFood & Beverages42.37×
02Dior HommeBeauty & Wellness26.23×
03Porter AirlinesTravel & Leisure20.00×
04Ko SamuiTravel & Leisure17.70×
05Acne StudiosFashion & Accessoires14.86×
06DermalogicaBeauty & Wellness14.06×
07Ted BakerFashion & Accessoires13.74×
08International educationBusiness & Career13.08×
09Pole danceSports10.68×
10Art dealerArts & Culture10.08×
11Rosie O'DonnellMovies & TV8.37×
12Jimmy ChooFashion & Accessoires7.22×
13AmsterdamTravel & Leisure6.80×
14GraffitiArts & Culture4.51×
15Art exhibitionArts & Culture3.89×
16MuseumArts & Culture3.24×
17Trader Joe'sShopping3.11×
187-ElevenShopping2.71×
19Local foodFood & Beverages2.55×
20Nordstrom rackFashion & Accessoires2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southbank Centre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southbank Centre audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.50×
Luxury OrientationPREMIUM2.41×
Community OrientationOPEN2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southbank Centre audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.78×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southbank Centre have in United States?

Southbank Centre has an estimated audience of 1,411,757 people in United States, concentrated in California and New York.

02

What is the gender split and age of Southbank Centre fans?

57.5% of Southbank Centre fans are female, 42.5% are male, with an average age of 32.0 years.

03

Which brands do Southbank Centre fans like most?

Southbank Centre fans show strongest brand affinity for Acne Studios (14.86×), Activia (42.37×), and Trader Joe's (3.11×) over the country average.

04

Where do Southbank Centre fans live in United States?

Southbank Centre fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Southbank Centre fans also like?

Beyond Southbank Centre itself, the audience over-indexes on Activia (42.37×), Trader Joe's (3.11×), International education (13.08×), and Ko Samui (17.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in United States

See Southbank Centre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southbank Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →