Southbank Centre Audience in United States

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Southbank Centre has an estimated audience of 1,411,757 people in United States. 57.5% are female, 42.5% are male, average age 32.0. Top regions: California, New York, Texas. Top brand affinities: Ted Baker, Los Angeles Dodgers, Houston Astros, Indeed.com, Kia Sportage.

The average Southbank Centre fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ted Baker, Los Angeles Dodgers, Houston Astros, with strongest over-indexing on Ted Baker (27.05× the country average). Demographically, the Southbank Centre audience skews more female with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Southbank Centre fans

Demographic split for Southbank Centre audience in United States
MetricValue
Female57.5%
Male42.5%
Average age32.0
Estimated audience size1,411,757

Audience persona

The typical Southbank Centre fan in United States is more female, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ted Baker.

Top regions in United States

Top regions ranked by reach for Southbank Centre in United States
RegionReachAffinity
California176,4941.14×
New York156,3791.98×
Texas60,2210.5×
Florida59,5420.62×
Tennessee57,4222.03×
Massachusetts38,5461.39×
Illinois34,7960.74×
New Jersey34,0160.95×
Pennsylvania32,8720.69×
Virginia30,6630.89×
Washington24,5210.87×
North Carolina23,8390.56×
Georgia21,6750.5×
Maryland20,1900.83×
Ohio17,3120.4×
Washington, District of Columbia16,6553.92×
Michigan15,2640.41×
Colorado15,1780.68×
Connecticut14,9031.05×
Missouri12,9320.57×
Oregon12,7840.79×
Kentucky10,7770.61×
South Carolina10,4150.49×
Minnesota10,0650.5×
Louisiana9,3390.51×
Wisconsin9,3060.44×
Arizona8,9620.31×
Mississippi8,4030.72×
Indiana8,0120.31×
Iowa7,6040.65×
Arkansas7,4650.64×
Oklahoma7,3010.47×
Utah7,2620.57×
Alabama6,9550.35×
West Virginia6,9371.06×
Alaska6,9232.29×
Hawaii6,6301.09×
Nevada6,4750.47×
Kansas6,4080.58×
Idaho6,4060.9×
New Hampshire6,1921.11×
Montana6,0351.54×
South Dakota5,9571.83×
North Dakota5,8002×
Wyoming5,6122.68×
Nebraska5,5970.79×
New Mexico5,5680.79×
Rhode Island5,5191.23×
Maine5,5161.09×
Vermont5,4292.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southbank Centre audience
BrandAffinityCategory
Ted Baker27.05×Fashion & Accessoires
Los Angeles Dodgers8.1×Sports
Houston Astros9.49×Sports
Indeed.com3.97×Business & Career
Kia Sportage19.52×Cars & Mobility
Activia45.93×Food & Beverages
Google Maps3.55×Internet & Social Media
Ko Samui20×Travel & Leisure
Art exhibition5.45×Arts & Culture
Capital One3.16×Business & Career
Google News4.63×News
Livemusic4.17×Music & Radio
Film festival6.84×Movies & TV
Dermalogica14.58×Beauty & Wellness
Balenciaga5.95×Fashion & Accessoires
Autism Awareness6.09×Health
Uniqlo5.46×Shopping
Givenchy6.52×Fashion & Accessoires
El Corte Inglés16.01×Shopping
Hair Extensions3.75×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southbank Centre audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.68
Luxury OrientationPREMIUM2.83
Design AffinityPREMIUM2.15
Pet OwnershipJOY1.84
SustainabilityBALANCE1.78
IndulgenceJOY1.77

Worldwide distribution

Worldwide audience distribution share by country for Southbank Centre
CountryShare
United Kingdom36.6%
United States22.4%
Italy6.5%

See Southbank Centre audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Southbank Centre have in United States?

Southbank Centre has an estimated audience of 1,411,757 people in United States, concentrated in California and New York.

What is the gender split and age of Southbank Centre fans?

57.5% of Southbank Centre fans are female, 42.5% are male, with an average age of 32.0 years.

Which brands do Southbank Centre fans like most?

Southbank Centre fans show strongest brand affinity for Ted Baker (27.05×), Los Angeles Dodgers (8.1×), and Houston Astros (9.49×) over the country average.

Where do Southbank Centre fans live in United States?

Southbank Centre fans in United States are most concentrated in California (reach 176,494), New York (reach 156,379), and Texas (reach 60,221). These three regions account for the largest share of the active audience.

What other brands do Southbank Centre fans also like?

Beyond Southbank Centre itself, the audience over-indexes on Los Angeles Dodgers (8.1×), Houston Astros (9.49×), Indeed.com (3.97×), and Kia Sportage (19.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southbank Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.