Southbank Centre Audience in Germany
Southbank Centre has an estimated audience of 278,620 people in Germany. 55.5% are female, 44.5% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Indigenous Australian art, Calf raises, Ubrique, Hana, Hawaii, Superior Hiking Trail.
The average Southbank Centre fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Indigenous Australian art, Calf raises, Ubrique, with strongest over-indexing on Indigenous Australian art (14.77× the country average). Demographically, the Southbank Centre audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Southbank Centre fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 31.3 |
| Estimated audience size | 278,620 |
Audience persona
The typical Southbank Centre fan in Germany is more female, around 31.3 years old, with strong Quality Awareness tendencies and a notable affinity for Indigenous Australian art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,283 | 0.91× |
| Bayern | 49,990 | 1.12× |
| Berlin | 36,175 | 2.9× |
| Baden-Württemberg | 34,125 | 0.9× |
| Hessen | 23,988 | 1.13× |
| Niedersachsen | 18,426 | 0.68× |
| Rheinland-Pfalz | 10,584 | 0.76× |
| Sachsen | 10,131 | 0.74× |
| Hamburg | 9,097 | 1.44× |
| Schleswig-Holstein | 6,799 | 0.68× |
| Brandenburg | 6,152 | 0.71× |
| Thüringen | 4,272 | 0.6× |
| Sachsen-Anhalt | 3,872 | 0.54× |
| Bremen | 3,560 | 1.49× |
| Mecklenburg-Vorpommern | 2,919 | 0.55× |
| Saarland | 2,902 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indigenous Australian art | 14.77× | Arts & Culture |
| Calf raises | 20× | Sports |
| Ubrique | 48.61× | Travel & Leisure |
| Hana, Hawaii | 20× | Travel & Leisure |
| Superior Hiking Trail | 20× | Travel & Leisure |
| Janitor | 8.5× | Home & Garden |
| Kouign-amann | 8.96× | Food & Beverages |
| Business English | 2.59× | Business & Career |
| Ho, Ghana | 4.25× | Travel & Leisure |
| Nurse education | 2.3× | Kids & Family |
| Celtic punk | 7.67× | Music & Radio |
| Preacher (comics) | 6.03× | Literature |
| Henry: Portrait of a Serial Killer | 20× | Movies & TV |
| Hypertext | 2.33× | Technology & Electronics |
| Noirmoutier-en-l'Île | 16.84× | Travel & Leisure |
| Steampunk | 3.09× | Fashion & Accessoires |
| Commercial mortgage | 1.59× | Business & Career |
| Nijmegen | 5.86× | Travel & Leisure |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Stamp collecting | 3.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.12 |
| Design Affinity | PREMIUM | 3.21 |
| Urban Lifestyle | OPEN | 2.33 |
| Sustainability | BALANCE | 2.18 |
| Early Adopter Mentality | POWER | 2.04 |
| DIY Mentality | THRILL | 2.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 36.6% |
| United States | 22.4% |
| Italy | 6.5% |
See Southbank Centre audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Southbank Centre have in Germany?
Southbank Centre has an estimated audience of 278,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Southbank Centre fans?
55.5% of Southbank Centre fans are female, 44.5% are male, with an average age of 31.3 years.
Which brands do Southbank Centre fans like most?
Southbank Centre fans show strongest brand affinity for Indigenous Australian art (14.77×), Calf raises (20×), and Ubrique (48.61×) over the country average.
Where do Southbank Centre fans live in Germany?
Southbank Centre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,283), Bayern (reach 49,990), and Berlin (reach 36,175). These three regions account for the largest share of the active audience.
What other brands do Southbank Centre fans also like?
Beyond Southbank Centre itself, the audience over-indexes on Calf raises (20×), Ubrique (48.61×), Hana, Hawaii (20×), and Superior Hiking Trail (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Southbank Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.