Rascasse Audience Intelligence

Southbank Centre Audience in Germany

A data profile of the people who buy, follow and care about Southbank Centre in Germany — modelled from more than twelve digital signal sources. Southbank Centre has an estimated audience of 278,620 people in Germany.

#42among POI in Germany#1759among POI in Germany#1495in Travel & Leisure

The average Southbank Centre fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frieze Art Fair, Water pollution, Maggie Smith, with strongest over-indexing on Frieze Art Fair (66.33× the country average).

Demographically, the Southbank Centre audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Southbank Centre fan in Germany is more female, around 31.3 years old, with strong Quality Awareness tendencies and a notable affinity for Frieze Art Fair.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southbank Centre profile in Germany.

Audience size
279K
in Germany
Gender
55.5%♀
44.5% male
Age
31.3
average years
Country rank
#18320
POI in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southbank Centre fans

55.5% are female, 44.5% are male, average age 31.3.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Southbank Centre audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age31.3
Estimated audience size278,620
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Southbank Centre audience in Germany
Age bracketShare%
16-1938%
20-2926%
30-3917%
40-4914%
50+6%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Southbank Centre audience comes from Germany.

Worldwide audience distribution share by country for Southbank Centre
CountryShare
United Kingdom36.6%
United States22.4%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southbank Centre audience in Germany is strongest.

Fig. 05

Top regions by affinity

Southbank Centre fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.38×
02Hamburg~8K1.24×
03Hessen~20K1.12×
04Bremen~3K1.12×
05Bayern~50K1.11×
06Saarland~3K0.97×
07Nordrhein-Westfalen~60K0.93×
08Baden-Württemberg~40K0.92×
09Brandenburg~8K0.92×
10Thüringen~6K0.91×
11Mecklenburg-Vorpommern~5K0.91×
12Rheinland-Pfalz~10K0.90×
13Sachsen~10K0.89×
14Schleswig-Holstein~9K0.89×
15Sachsen-Anhalt~6K0.89×
16Niedersachsen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Southbank Centre, Germany
0.81×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southbank Centre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southbank Centre audience
#·InterestCategoryAffinity×
01Frieze Art FairArts & Culture66.33×
02Tate BritainArts & Culture54.18×
03Water pollutionPolitics & Society49.53×
04Victoria and Albert MuseumArts & Culture23.09×
05Maggie SmithMovies & TV20.00×
06Julie AndrewsMovies & TV20.00×
07Bette DavisMovies & TV20.00×
08Solomon R. Guggenheim MuseumArts & Culture20.00×
09Angela LansburyMovies & TV19.79×
10Gagosian GalleryArts & Culture19.60×
11British MuseumArts & Culture16.89×
12Freddie HighmoreMovies & TV14.44×
13Saatchi GalleryArts & Culture14.06×
14Tate ModernArts & Culture13.63×
15Art BaselArts & Culture11.73×
16Andy WarholArts & Culture11.46×
17MujiHome & Garden11.18×
18David HarbourMovies & TV7.03×
19Nicole KidmanMovies & TV5.93×
20Business classTravel & Leisure5.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southbank Centre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southbank Centre audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.57×
Design AffinityPREMIUM2.72×
Early Adopter MentalityPOWER2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southbank Centre audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southbank Centre have in Germany?

Southbank Centre has an estimated audience of 278,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Southbank Centre fans?

55.5% of Southbank Centre fans are female, 44.5% are male, with an average age of 31.3 years.

03

Which brands do Southbank Centre fans like most?

Southbank Centre fans show strongest brand affinity for Frieze Art Fair (66.33×), Water pollution (49.53×), and Maggie Smith (20×) over the country average.

04

Where do Southbank Centre fans live in Germany?

Southbank Centre fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Southbank Centre fans also like?

Beyond Southbank Centre itself, the audience over-indexes on Water pollution (49.53×), Maggie Smith (20×), Tate Britain (54.18×), and British Museum (16.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Southbank Centre audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Southbank Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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