The Lottery Audience in United States

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The Lottery has an estimated audience of 379,086 people in United States. 48.1% are female, 51.9% are male, average age 32.3. Top regions: Texas, California, Florida. Top brand affinities: Kevin Murphy (screenwriter), Nationality, The Historian, Phil Keaggy, Laneige.

The average The Lottery fan in United States is 32.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kevin Murphy (screenwriter), Nationality, The Historian, with strongest over-indexing on Kevin Murphy (screenwriter) (70.4× the country average). Demographically, the The Lottery audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Quality Awareness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of The Lottery fans

Demographic split for The Lottery audience in United States
MetricValue
Female48.1%
Male51.9%
Average age32.3
Estimated audience size379,086

Audience persona

The typical The Lottery fan in United States is balanced, around 32.3 years old, with strong Quality Awareness tendencies and a notable affinity for Kevin Murphy (screenwriter).

Top regions in United States

Top regions ranked by reach for The Lottery in United States
RegionReachAffinity
Texas47,7991.47×
California40,8790.98×
Florida28,6801.12×
New York26,4541.25×
Pennsylvania14,7801.16×
Georgia13,7521.18×
Massachusetts13,5791.82×
Illinois11,4900.91×
North Carolina11,2890.99×
New Jersey11,2091.16×
Michigan10,6491.07×
Ohio10,6070.91×
Virginia9,7061.05×
Tennessee7,9011.04×
Washington7,8261.03×
Maryland7,3401.13×
Arizona6,7970.88×
South Carolina6,6771.17×
Indiana6,0010.87×
Oregon5,9651.37×
Missouri5,6040.92×
Alabama5,4751.03×
Minnesota4,9250.91×
Colorado4,9150.82×
Louisiana4,6050.94×
Connecticut4,5121.19×
Wisconsin4,4100.77×
Kentucky4,3920.92×
Mississippi4,2361.36×
Oklahoma3,7660.89×
Utah3,3570.99×
Arkansas3,0880.99×
Iowa2,8530.91×
Kansas2,5010.84×
Nevada2,4820.68×
West Virginia1,7661×
New Hampshire1,6371.1×
Idaho1,6090.85×
New Mexico1,6040.84×
Rhode Island1,5991.33×
Maine1,5801.16×
Nebraska1,5660.82×
Washington, District of Columbia1,4051.23×
Hawaii1,1070.68×
Vermont7821.17×
Delaware7620.73×
Montana7280.69×
South Dakota6580.75×
North Dakota5930.76×
Alaska5450.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Lottery audience
BrandAffinityCategory
Kevin Murphy (screenwriter)70.4×Movies & TV
Nationality3.34×Politics & Society
The Historian24.4×Literature
Phil Keaggy50.09×Music & Radio
Laneige6.97×Beauty & Wellness
La Opinión8.28×News
Bank account2.76×Business & Career
Personality5.96×Business & Career
Home equity1.91×Home & Garden
Israel1.94×Travel & Leisure
Urban horticulture2.8×Home & Garden
Nasir Kazmi155.17×Literature
Jesse Plemons2.58×Movies & TV
Kendra Scott2.09×Fashion & Accessoires
Sinaloa2.52×Travel & Leisure
Hauser & Wirth10.01×Arts & Culture
Seattle Hempfest20×Travel & Leisure
jordy nelson8.62×Sports
La Provence11.41×News
Jamu33.99×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Lottery audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
Social Media UsageJOY1.32
PatriotismCONSERVATISM1.28
Price SensitivityPREMIUM1.23
TravellingTHRILL1.19
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for The Lottery
CountryShare
Brazil39.8%
United States25.8%
United Kingdom8.8%

See The Lottery audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does The Lottery have in United States?

The Lottery has an estimated audience of 379,086 people in United States, concentrated in Texas and California.

What is the gender split and age of The Lottery fans?

48.1% of The Lottery fans are female, 51.9% are male, with an average age of 32.3 years.

Which brands do The Lottery fans like most?

The Lottery fans show strongest brand affinity for Kevin Murphy (screenwriter) (70.4×), Nationality (3.34×), and The Historian (24.4×) over the country average.

Where do The Lottery fans live in United States?

The Lottery fans in United States are most concentrated in Texas (reach 47,799), California (reach 40,879), and Florida (reach 28,680). These three regions account for the largest share of the active audience.

What other brands do The Lottery fans also like?

Beyond The Lottery itself, the audience over-indexes on Nationality (3.34×), The Historian (24.4×), Phil Keaggy (50.09×), and Laneige (6.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.