Scratchcard Audience in United States
Scratchcard has an estimated audience of 3,007,096 people in United States. 53.1% are female, 46.9% are male, average age 38.8. Top regions: Florida, North Carolina, Texas.
The average Scratchcard fan in United States is 38.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Texas.
Category: Games · Type: Topic
Demographics of Scratchcard fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 38.8 |
| Estimated audience size | 3,007,096 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 632,282 | 3.11× |
| North Carolina | 476,231 | 5.26× |
| Texas | 452,420 | 1.75× |
| California | 255,506 | 0.77× |
| Ohio | 233,197 | 2.52× |
| Massachusetts | 180,698 | 3.05× |
| Pennsylvania | 129,909 | 1.28× |
| Illinois | 123,606 | 1.23× |
| New York | 120,393 | 0.72× |
| South Carolina | 106,232 | 2.35× |
| Georgia | 105,492 | 1.14× |
| Michigan | 92,820 | 1.18× |
| New Jersey | 82,065 | 1.07× |
| Missouri | 74,648 | 1.54× |
| Maryland | 70,413 | 1.36× |
| Virginia | 64,551 | 0.88× |
| Indiana | 51,133 | 0.93× |
| Tennessee | 49,586 | 0.82× |
| Mississippi | 46,016 | 1.86× |
| Kentucky | 44,977 | 1.19× |
| Louisiana | 44,444 | 1.15× |
| Alabama | 43,387 | 1.03× |
| Arizona | 35,735 | 0.58× |
| Connecticut | 24,303 | 0.81× |
| Arkansas | 22,844 | 0.92× |
| Wisconsin | 20,068 | 0.44× |
| Oklahoma | 18,186 | 0.54× |
| Washington | 17,486 | 0.29× |
| Minnesota | 16,125 | 0.37× |
| Nevada | 15,613 | 0.54× |
| Colorado | 14,504 | 0.31× |
| Kansas | 13,141 | 0.55× |
| West Virginia | 12,216 | 0.87× |
| New Hampshire | 11,538 | 0.97× |
| Rhode Island | 11,141 | 1.16× |
| Iowa | 10,907 | 0.44× |
| Delaware | 9,394 | 1.13× |
| Oregon | 8,707 | 0.25× |
| New Mexico | 7,951 | 0.53× |
| Nebraska | 7,332 | 0.49× |
| Maine | 5,922 | 0.55× |
| Washington, District of Columbia | 5,671 | 0.63× |
| Utah | 5,146 | 0.19× |
| Idaho | 3,920 | 0.26× |
| Hawaii | 3,745 | 0.29× |
| South Dakota | 2,366 | 0.34× |
| North Dakota | 1,992 | 0.32× |
| Vermont | 1,923 | 0.36× |
| Montana | 1,814 | 0.22× |
| Wyoming | 1,144 | 0.26× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 19.2% |
| Brazil | 8.7% |
See Scratchcard audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scratchcard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.