Scratchcard Audience in United States
Scratchcard has an estimated audience of 3,007,096 people in United States. 53.1% are female, 46.9% are male, average age 38.8. Top regions: Florida, North Carolina, Texas.
The average Scratchcard fan in United States is 38.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Texas. Demographically, the Scratchcard audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Demographics of Scratchcard fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 38.8 |
| Estimated audience size | 3,007,096 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 632,282 | 3.11× |
| North Carolina | 476,231 | 5.26× |
| Texas | 452,420 | 1.75× |
| California | 255,506 | 0.77× |
| Ohio | 233,198 | 2.52× |
| Massachusetts | 180,698 | 3.05× |
| Pennsylvania | 129,910 | 1.28× |
| Illinois | 123,607 | 1.23× |
| New York | 120,394 | 0.72× |
| South Carolina | 106,233 | 2.35× |
| Georgia | 105,493 | 1.14× |
| Michigan | 92,820 | 1.18× |
| New Jersey | 82,066 | 1.07× |
| Missouri | 74,648 | 1.54× |
| Maryland | 70,413 | 1.36× |
| Virginia | 64,552 | 0.88× |
| Indiana | 51,134 | 0.93× |
| Tennessee | 49,586 | 0.82× |
| Mississippi | 46,017 | 1.86× |
| Kentucky | 44,978 | 1.19× |
| Louisiana | 44,444 | 1.15× |
| Alabama | 43,387 | 1.03× |
| Arizona | 35,735 | 0.58× |
| Connecticut | 24,303 | 0.81× |
| Arkansas | 22,845 | 0.92× |
| Wisconsin | 20,068 | 0.44× |
| Oklahoma | 18,187 | 0.54× |
| Washington | 17,487 | 0.29× |
| Minnesota | 16,126 | 0.37× |
| Nevada | 15,613 | 0.54× |
| Colorado | 14,504 | 0.31× |
| Kansas | 13,141 | 0.55× |
| West Virginia | 12,216 | 0.87× |
| New Hampshire | 11,539 | 0.97× |
| Rhode Island | 11,142 | 1.16× |
| Iowa | 10,908 | 0.44× |
| Delaware | 9,394 | 1.13× |
| Oregon | 8,707 | 0.25× |
| New Mexico | 7,952 | 0.53× |
| Nebraska | 7,332 | 0.49× |
| Maine | 5,923 | 0.55× |
| Washington, District of Columbia | 5,672 | 0.63× |
| Utah | 5,146 | 0.19× |
| Idaho | 3,921 | 0.26× |
| Hawaii | 3,745 | 0.29× |
| South Dakota | 2,366 | 0.34× |
| North Dakota | 1,993 | 0.32× |
| Vermont | 1,924 | 0.36× |
| Montana | 1,814 | 0.22× |
| Wyoming | 1,145 | 0.26× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Price Sensitivity | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.02 |
| Travelling | THRILL | 0.98 |
| Convenience Orientation | PREMIUM | 0.96 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 19.2% |
| Brazil | 8.7% |
See Scratchcard audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scratchcard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.