Rascasse Audience Intelligence

Scratchcard Audience in United States

A data profile of the people who buy, follow and care about Scratchcard in United States — modelled from more than twelve digital signal sources. Scratchcard has an estimated audience of 3,007,096 people in United States.

#5101among Topic in United States#206in Games

The average Scratchcard fan in United States is 38.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, North Carolina.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scratchcard profile in United States.

Audience size
3M
in United States
Gender
53.1%♀
46.9% male
Age
38.8
average years
Country rank
#10280
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scratchcard fans

53.1% are female, 46.9% are male, average age 38.8.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Scratchcard audience in United States
MetricValue
Female53.1%
Male46.9%
Average age38.8
Estimated audience size3,007,096
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Scratchcard audience in United States
Age bracketShare%
16-1916%
20-2924%
30-3923%
40-4920%
50+17%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Scratchcard audience comes from United States.

Worldwide audience distribution share by country for Scratchcard
CountryShare
United States28.0%
United Kingdom19.2%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scratchcard audience in United States is strongest.

Fig. 05

Top regions by affinity

Scratchcard fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~500K5.09×
02Mississippi~80K3.34×
03Florida~600K2.90×
04Massachusetts~200K2.80×
05Ohio~200K2.36×
06South Carolina~100K2.18×
07Texas~500K1.84×
08Missouri~70K1.41×
09Maryland~70K1.29×
10Kentucky~50K1.26×
11Pennsylvania~100K1.19×
12Michigan~90K1.18×
13Louisiana~40K1.14×
14Illinois~100K1.12×
15Rhode Island~10K1.11×
16Georgia~100K1.10×
17Delaware~9K1.08×
18Arkansas~30K1.04×
19Alabama~40K1.02×
20New Jersey~80K1.00×
21New Hampshire~10K0.98×
22West Virginia~10K0.93×
23Virginia~70K0.91×
24Indiana~50K0.90×
25Alaska~6K0.87×
26Connecticut~20K0.83×
27Vermont~4K0.83×
28Tennessee~50K0.82×
29North Dakota~5K0.82×
30Montana~7K0.80×
31South Dakota~6K0.80×
32Maine~8K0.76×
33Washington, District of Columbia~7K0.76×
34California~200K0.73×
35New Mexico~10K0.73×
36Hawaii~9K0.73×
37Idaho~10K0.71×
38New York~100K0.70×
39Nebraska~10K0.70×
40Kansas~20K0.69×
41Oklahoma~20K0.68×
42Arizona~40K0.64×
43Oregon~20K0.64×
44Nevada~20K0.64×
45Iowa~20K0.64×
46Utah~20K0.58×
47Wisconsin~30K0.56×
48Minnesota~20K0.52×
49Washington~30K0.48×
50Colorado~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Scratchcard, United States
0.48×1.00×5.09×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scratchcard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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