Rascasse Audience Intelligence

Washington's Lottery Target Market in United States

A data profile of the people who buy, follow and care about Washington's Lottery in United States — modelled from more than twelve digital signal sources. Washington's Lottery has an estimated audience of 1,081,751 people in United States.

#8among Lottery in United States#2284among Brand in United States#465in Games

The average Washington's Lottery fan in United States is 38.5 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, Oregon, Texas.

Top brand affinities include Florida Lottery, Powerball, Michigan Lottery, with strongest over-indexing on Florida Lottery (116.02× the country average).

Demographically, the Washington's Lottery audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington's Lottery fan in United States is balanced, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Florida Lottery.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington's Lottery profile in United States.

Audience size
1.1M
in United States
Gender
45.6%♀
54.4% male
Age
38.5
average years
Country rank
#22464
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Washington's Lottery

45.6% are female, 54.4% are male, average age 38.5.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Washington's Lottery audience in United States
MetricValue
Female45.6%
Male54.4%
Average age38.5
Estimated audience size1,081,751
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Washington's Lottery audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3924%
40-4920%
50+16%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Washington's Lottery audience comes from United States.

Worldwide audience distribution share by country for Washington's Lottery
CountryShare
United States98.6%
Canada0.9%
Mexico0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington's Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington's Lottery customers by region in United States
#RegionReachAffinity×
01Washington~800K42.62×
02Oregon~30K2.18×
03Idaho~9K1.77×
04Alaska~3K1.12×
05New Hampshire~4K0.91×
06West Virginia~4K0.90×
07Vermont~2K0.90×
08Rhode Island~3K0.89×
09Delaware~3K0.89×
10North Dakota~2K0.89×
11South Dakota~2K0.87×
12Maine~3K0.86×
13Arkansas~7K0.85×
14Mississippi~7K0.84×
15Kansas~6K0.76×
16Nebraska~4K0.76×
17Iowa~6K0.73×
18Montana~2K0.73×
19New Mexico~4K0.71×
20Indiana~10K0.70×
21Missouri~10K0.70×
22Oklahoma~8K0.70×
23Minnesota~10K0.68×
24Wisconsin~10K0.64×
25Louisiana~9K0.62×
26Tennessee~10K0.61×
27Washington, District of Columbia~2K0.61×
28Hawaii~3K0.58×
29Massachusetts~10K0.49×
30Connecticut~5K0.49×
31New Jersey~10K0.48×
32Alabama~7K0.48×
33Kentucky~6K0.48×
34Pennsylvania~20K0.47×
35Maryland~8K0.47×
36Utah~4K0.45×
37Colorado~7K0.41×
38South Carolina~7K0.41×
39Michigan~10K0.39×
40Nevada~4K0.38×
41Illinois~10K0.34×
42North Carolina~10K0.34×
43Ohio~10K0.30×
44Virginia~7K0.29×
45Georgia~9K0.28×
46Arizona~6K0.28×
47New York~10K0.23×
48Texas~20K0.21×
49Florida~10K0.20×
50California~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Washington's Lottery, United States
0.13×1.00×42.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington's Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington's Lottery audience
#·InterestCategoryAffinity×
01Florida LotteryGames116.02×
02Michigan LotteryGames69.00×
03Nebraska LotteryGames63.37×
04Mega MillionsGames50.99×
05PowerballGames48.07×
06Úrsula CorberóMovies & TV38.33×
07Raven-SymonéMovies & TV36.89×
08Hoosier LotteryGames27.22×
09Bad SantaMovies & TV26.60×
10Bingo BlitzGames25.77×
11Hot FuzzMovies & TV20.00×
12University of MinnesotaBusiness & Career16.05×
13Gin rummyGames15.64×
14LotteryGames15.00×
15KeyBankBusiness & Career14.50×
16Pike Place MarketTravel & Leisure8.03×
17Seattle SeahawksSports5.83×
18Seattle MarinersSports4.86×
19Mortgage loansBusiness & Career3.34×
20Planet FitnessSports3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington's Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington's Lottery audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
PatriotismCONSERVATISM1.59×
Quality AwarenessPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington's Lottery audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
MindfulnessBALANCE0.67×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Washington's Lottery's target market in United States?

Washington's Lottery's target market in United States covers an estimated 1,081,751 people, concentrated in Washington and Oregon.

02

What is the gender split and age of Washington's Lottery customers?

45.6% of the Washington's Lottery audience are female, 54.4% are male, with an average age of 38.5 years.

03

Which brands do Washington's Lottery fans like most?

Washington's Lottery fans show strongest brand affinity for Florida Lottery (116.02×), Powerball (48.07×), and Michigan Lottery (69×) over the country average.

04

Where do Washington's Lottery fans live in United States?

Washington's Lottery fans in United States are most concentrated in Washington (reach ~800K), Oregon (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Washington's Lottery fans also like?

Beyond Washington's Lottery itself, the audience over-indexes on Powerball (48.07×), Michigan Lottery (69×), Mega Millions (50.99×), and Lottery (15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in United States

See Washington's Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington's Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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