Washington's Lottery Audience in United States
Washington's Lottery has an estimated audience of 1,061,955 people in United States. 45.6% are female, 54.4% are male, average age 38.5. Top brand affinities: Nipsey Hussle, Google Photos, Wok, Governor of Michigan, Goop.
Top brand affinities include Nipsey Hussle, Google Photos, Wok, with strongest over-indexing on Nipsey Hussle (21.14× the country average). Demographically, the Washington's Lottery audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Category: Games · Type: Brand · Subtype: Lottery
Demographics of Washington's Lottery fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 38.5 |
| Estimated audience size | 1,061,955 |
Audience persona
The typical Washington's Lottery fan in United States is balanced, around 38.5 years old, with strong Social Media Usage tendencies and a notable affinity for Nipsey Hussle.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nipsey Hussle | 21.14× | Music & Radio |
| Google Photos | 5.78× | Technology & Electronics |
| Wok | 12.82× | Food & Beverages |
| Governor of Michigan | 13.74× | Politics & Society |
| Goop | 8.34× | Internet & Social Media |
| El Paso County, Colorado | 18.81× | Travel & Leisure |
| INQUIRER.net | 16.95× | News |
| Hipster | 12.31× | Politics & Society |
| TV Fanatic | 11.39× | Movies & TV |
| Nebraska Cornhuskers football | 3.72× | Sports |
| Cherish (group) | 10.67× | Music & Radio |
| Mathcore | 7.5× | Music & Radio |
| No Escape (1994 film) | 10.32× | Movies & TV |
| Captain America (1990 film) | 4.11× | Movies & TV |
| Jesse Plemons | 3.08× | Movies & TV |
| headspace | 8.04× | Health |
| Fairy godmother | 6.25× | Literature |
| Preta Gil | 17.33× | Music & Radio |
| Lahaina, Hawaii | 14.76× | Travel & Leisure |
| Quechua (brand) | 12.35× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.19 |
| Need for Security | CONSERVATISM | 1.17 |
| Quality Awareness | PREMIUM | 1.06 |
| Risk Appetite | THRILL | 1.05 |
| Urban Lifestyle | OPEN | 1.04 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.6% |
| Canada | 0.9% |
| Mexico | 0.2% |
See Washington's Lottery audiences in other countries
More Lottery audiences in United States
- Florida Lottery (13,476,074)
- Michigan Lottery (12,492,052)
- Missouri Lottery (2,854,643)
- Arizona Lottery (2,706,412)
- Pennsylvania Lottery (2,199,655)
How to read this data
Audience size is the estimated number of people in United States who actively search for Washington's Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.