Washington's Lottery Audience in United States
Washington's Lottery has an estimated audience of 1,061,955 people in United States. 45.6% are female, 54.4% are male, average age 38.5. Top brand affinities: Florida Lottery, Powerball, Michigan Lottery, Mega Millions, New York Lottery.
Top brand affinities include Florida Lottery, Powerball, Michigan Lottery, with strongest over-indexing on Florida Lottery (134.87× the country average). Demographically, the Washington's Lottery audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Category: Games · Type: Brand · Subtype: Lottery
Demographics of Washington's Lottery fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 38.5 |
| Estimated audience size | 1,061,955 |
Audience persona
The typical Washington's Lottery fan in United States is balanced, around 38.5 years old, with strong Social Media Usage tendencies and a notable affinity for Florida Lottery.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florida Lottery | 134.87× | Games |
| Powerball | 52.95× | Games |
| Michigan Lottery | 83.77× | Games |
| Mega Millions | 56.03× | Games |
| New York Lottery | 90.04× | Games |
| Indeed.com | 14.07× | Business & Career |
| Capital One | 13.5× | Business & Career |
| Google Maps | 13.1× | Internet & Social Media |
| CarGurus | 15.54× | Cars & Mobility |
| DeviantArt | 16.64× | Internet & Social Media |
| Circle K | 14.81× | Shopping |
| Enterprise Rent-A-Car | 11.87× | Cars & Mobility |
| AccuWeather | 10.45× | Home & Garden |
| Billy Bob Thornton | 13.95× | Movies & TV |
| Bruce Willis | 11.12× | Movies & TV |
| Pierce Brosnan | 18.6× | Movies & TV |
| Khan Academy | 11.82× | Business & Career |
| Clint Eastwood | 12.39× | Movies & TV |
| Aaron Rodgers | 8.78× | Sports |
| Bryce Dallas Howard | 14.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.19 |
| Need for Security | CONSERVATISM | 1.17 |
| Quality Awareness | PREMIUM | 1.06 |
| Risk Appetite | THRILL | 1.05 |
| Urban Lifestyle | OPEN | 1.04 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.6% |
| Canada | 0.9% |
| Mexico | 0.2% |
See Washington's Lottery audiences in other countries
More Lottery audiences in United States
- Florida Lottery (13,476,074)
- Michigan Lottery (12,492,052)
- Missouri Lottery (2,854,643)
- Arizona Lottery (2,706,412)
- Pennsylvania Lottery (2,199,655)
How to read this data
Audience size is the estimated number of people in United States who actively search for Washington's Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.