North Carolina Education Lottery Audience in United States

North Carolina Education Lottery logo

North Carolina Education Lottery has an estimated audience of 1,411,938 people in United States. 55.1% are female, 44.9% are male, average age 43.3. Top regions: North Carolina, South Carolina, Virginia. Top brand affinities: Historic site, Product design, Governor of Michigan, Minnesota, Fairy godmother.

The average North Carolina Education Lottery fan in United States is 43.3 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Virginia. Top brand affinities include Historic site, Product design, Governor of Michigan, with strongest over-indexing on Historic site (8.66× the country average). Demographically, the North Carolina Education Lottery audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Lottery

Demographics of North Carolina Education Lottery fans

Demographic split for North Carolina Education Lottery audience in United States
MetricValue
Female55.1%
Male44.9%
Average age43.3
Estimated audience size1,411,938

Audience persona

The typical North Carolina Education Lottery fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for North Carolina Education Lottery in United States
RegionReachAffinity
North Carolina1,058,95443.44×
South Carolina63,2752.98×
Virginia16,7490.49×
Georgia16,6210.38×
Florida14,5540.15×
New York11,6990.15×
Texas7,3110.06×
Tennessee7,2960.26×
Maryland5,0730.21×
Alabama4,6830.24×
Pennsylvania4,5380.1×
Ohio4,3480.1×
New Jersey4,2320.12×
California3,8830.03×
Illinois2,6400.06×
Michigan2,5790.07×
Louisiana2,1740.12×
Kentucky2,0470.12×
Indiana2,0000.08×
Mississippi1,9070.16×
Massachusetts1,9040.07×
Arizona1,7380.06×
Connecticut1,4130.1×
Missouri1,1250.05×
Washington, District of Columbia1,0740.25×
Arkansas9670.08×
West Virginia8730.13×
Oklahoma7380.05×
Colorado7170.03×
Nevada6980.05×
Wisconsin6450.03×
Delaware6400.16×
Washington5880.02×
Minnesota4990.02×
Iowa4350.04×
Kansas4190.04×
Oregon2910.02×
New Hampshire2540.05×
New Mexico2470.03×
Rhode Island2310.05×
Nebraska2000.03×
Hawaii1960.03×
Maine1900.04×
Idaho1820.03×
Utah1480.01×
South Dakota1320.04×
North Dakota1290.04×
Montana1120.03×
Alaska1020.03×
Vermont1000.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Carolina Education Lottery audience
BrandAffinityCategory
Historic site8.66×Arts & Culture
Product design2.51×Business & Career
Governor of Michigan7.02×Politics & Society
Minnesota1.6×Travel & Leisure
Fairy godmother6.76×Literature
Goop4.58×Internet & Social Media
UK garage4.61×Music & Radio
Vocal harmony3.82×Music & Radio
Hipster8.03×Politics & Society
Israel1.73×Travel & Leisure
Grinch2.96×Movies & TV
Elsword10.97×Games
Mathcore5.24×Music & Radio
Wok4.25×Food & Beverages
Hibachi4.77×Food & Beverages
TV Fanatic5.88×Movies & TV
Cherish (group)6.02×Music & Radio
El Paso County, Colorado6.89×Travel & Leisure
Google Home3.39×Technology & Electronics
Rajasthan8.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Carolina Education Lottery audience
TraitClusterScore
Quality AwarenessPREMIUM1.29
Need for SecurityCONSERVATISM1.18
Price SensitivityPREMIUM1.16
Career OrientationPOWER1.14
Risk AppetiteTHRILL1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for North Carolina Education Lottery
CountryShare
United States99.9%
Germany0.0%
United Kingdom0.0%

See North Carolina Education Lottery audiences in other countries

More Lottery audiences in United States

Frequently asked questions

How many fans does North Carolina Education Lottery have in United States?

North Carolina Education Lottery has an estimated audience of 1,411,938 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of North Carolina Education Lottery fans?

55.1% of North Carolina Education Lottery fans are female, 44.9% are male, with an average age of 43.3 years.

Which brands do North Carolina Education Lottery fans like most?

North Carolina Education Lottery fans show strongest brand affinity for Historic site (8.66×), Product design (2.51×), and Governor of Michigan (7.02×) over the country average.

Where do North Carolina Education Lottery fans live in United States?

North Carolina Education Lottery fans in United States are most concentrated in North Carolina (reach 1,058,954), South Carolina (reach 63,275), and Virginia (reach 16,749). These three regions account for the largest share of the active audience.

What other brands do North Carolina Education Lottery fans also like?

Beyond North Carolina Education Lottery itself, the audience over-indexes on Product design (2.51×), Governor of Michigan (7.02×), Minnesota (1.6×), and Fairy godmother (6.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina Education Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.