Rascasse Audience Intelligence

North Carolina Education Lottery Target Market in United States

A data profile of the people who buy, follow and care about North Carolina Education Lottery in United States — modelled from more than twelve digital signal sources. North Carolina Education Lottery has an estimated audience of 1,403,664 people in United States.

#6among Lottery in United States#1911among Brand in United States#397in Games

The average North Carolina Education Lottery fan in United States is 43.3 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, California.

Top brand affinities include Carolina Panthers, Lidl, Lottery, with strongest over-indexing on Carolina Panthers (9.67× the country average).

Demographically, the North Carolina Education Lottery audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Carolina Education Lottery fan in United States is more female, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Carolina Panthers.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Carolina Education Lottery profile in United States.

Audience size
1.4M
in United States
Gender
55.1%♀
44.9% male
Age
43.3
average years
Country rank
#18655
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of North Carolina Education Lottery

55.1% are female, 44.9% are male, average age 43.3.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for North Carolina Education Lottery audience in United States
MetricValue
Female55.1%
Male44.9%
Average age43.3
Estimated audience size1,403,664
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the North Carolina Education Lottery audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4933%
50+22%
Fig. 04

Worldwide distribution

99.9%

of the worldwide North Carolina Education Lottery audience comes from United States.

Worldwide audience distribution share by country for North Carolina Education Lottery
CountryShare
United States99.9%
Germany0.0%
United Kingdom0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Carolina Education Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

North Carolina Education Lottery customers by region in United States
#RegionReachAffinity×
01North Carolina~1M43.34×
02South Carolina~70K3.18×
03Wyoming~2K0.82×
04Alaska~2K0.81×
05Montana~3K0.79×
06North Dakota~2K0.79×
07Vermont~2K0.79×
08South Dakota~3K0.78×
09Idaho~5K0.75×
10Nebraska~5K0.72×
11Hawaii~4K0.71×
12Utah~9K0.70×
13Rhode Island~3K0.70×
14Maine~3K0.68×
15New Mexico~5K0.65×
16New Hampshire~4K0.63×
17Kansas~7K0.60×
18Iowa~7K0.58×
19Delaware~2K0.58×
20Virginia~20K0.53×
21Oregon~8K0.52×
22Oklahoma~8K0.51×
23Minnesota~10K0.49×
24Arkansas~6K0.48×
25West Virginia~3K0.46×
26Washington~10K0.45×
27Nevada~6K0.43×
28Wisconsin~8K0.38×
29Missouri~8K0.37×
30Mississippi~4K0.37×
31Georgia~20K0.36×
32Colorado~8K0.36×
33Louisiana~6K0.34×
34Arizona~9K0.30×
35Alabama~6K0.30×
36Kentucky~5K0.30×
37Connecticut~4K0.30×
38Tennessee~8K0.29×
39Indiana~7K0.28×
40Maryland~6K0.26×
41Massachusetts~7K0.25×
42Michigan~8K0.21×
43Illinois~9K0.19×
44Ohio~8K0.18×
45New Jersey~7K0.18×
46New York~10K0.17×
47Florida~20K0.16×
48Pennsylvania~8K0.16×
49California~20K0.13×
50Texas~10K0.11×
Fig. 06

Affinity by region

Affinity by region — North Carolina Education Lottery, United States
0.11×1.00×43.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Carolina Education Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Carolina Education Lottery audience
#·InterestCategoryAffinity×
01LidlShopping10.97×
02Carolina PanthersSports9.67×
03LotteryGames9.41×
04Discount TireShopping4.50×
05Used carCars & Mobility3.66×
06Credit (finance)Business & Career3.53×
07United Parcel ServiceBusiness & Career3.46×
08FedExBusiness & Career3.35×
09Burger KingFood & Beverages2.59×
10BankingBusiness & Career2.58×
11InsuranceBusiness & Career2.44×
12WalmartShopping2.22×
13EBayShopping2.22×
14SmartphonesTechnology & Electronics2.07×
15Home improvementHome & Garden2.00×
16RecipesFood & Beverages2.00×
17CookingFood & Beverages1.95×
18Alcoholic beveragesFood & Beverages1.90×
19XInternet & Social Media1.81×
20Donald TrumpPolitics & Society1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Carolina Education Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Carolina Education Lottery audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.65×
Career OrientationPOWER1.58×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Carolina Education Lottery audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is North Carolina Education Lottery's target market in United States?

North Carolina Education Lottery's target market in United States covers an estimated 1,403,664 people, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of North Carolina Education Lottery customers?

55.1% of the North Carolina Education Lottery audience are female, 44.9% are male, with an average age of 43.3 years.

03

Which brands do North Carolina Education Lottery fans like most?

North Carolina Education Lottery fans show strongest brand affinity for Carolina Panthers (9.67×), Lidl (10.97×), and Lottery (9.41×) over the country average.

04

Where do North Carolina Education Lottery fans live in United States?

North Carolina Education Lottery fans in United States are most concentrated in North Carolina (reach ~1M), South Carolina (reach ~70K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do North Carolina Education Lottery fans also like?

Beyond North Carolina Education Lottery itself, the audience over-indexes on Lidl (10.97×), Lottery (9.41×), Used car (3.66×), and Discount Tire (4.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina Education Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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