Rascasse Audience Intelligence

Building restoration Audience in United States

A data profile of the people who buy, follow and care about Building restoration in United States — modelled from more than twelve digital signal sources. Building restoration has an estimated audience of 2,251,216 people in United States.

#5938among Topic in United States#738in Home & Garden

The average Building restoration fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LexisNexis, Roof shingle, Waterproofing, with strongest over-indexing on LexisNexis (21.59× the country average).

Demographically, the Building restoration audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Building restoration fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for LexisNexis.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Building restoration profile in United States.

Audience size
2.3M
in United States
Gender
39.5%♀
60.5% male
Age
43.5
average years
Country rank
#12937
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Building restoration fans

39.5% are female, 60.5% are male, average age 43.5.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Building restoration audience in United States
MetricValue
Female39.5%
Male60.5%
Average age43.5
Estimated audience size2,251,216
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Building restoration audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Building restoration audience comes from United States.

Worldwide audience distribution share by country for Building restoration
CountryShare
United States31.2%
United Kingdom8.0%
Australia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Building restoration audience in United States is strongest.

Fig. 05

Top regions by affinity

Building restoration fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~40K1.30×
02North Dakota~6K1.26×
03South Dakota~6K1.13×
04Vermont~4K1.11×
05Wisconsin~40K1.10×
06Kansas~20K1.07×
07Hawaii~10K1.06×
08Montana~7K1.06×
09Arkansas~20K1.04×
10Rhode Island~7K1.04×
11Maine~8K1.03×
12Washington, District of Columbia~7K1.02×
13Iowa~20K1.01×
14Mississippi~20K1.01×
15Delaware~6K1.01×
16Connecticut~20K1.00×
17Nevada~20K1.00×
18Utah~20K1.00×
19Nebraska~10K1.00×
20Idaho~10K1.00×
21Alaska~5K1.00×
22Alabama~30K0.99×
23Kentucky~30K0.99×
24New Mexico~10K0.99×
25West Virginia~10K0.99×
26New Hampshire~9K0.99×
27Louisiana~30K0.98×
28Oregon~30K0.98×
29Oklahoma~20K0.98×
30Missouri~40K0.97×
31South Carolina~30K0.97×
32Tennessee~40K0.96×
33Indiana~40K0.96×
34Colorado~30K0.96×
35Michigan~60K0.95×
36Arizona~40K0.95×
37Maryland~40K0.95×
38Virginia~50K0.94×
39Washington~40K0.94×
40Massachusetts~40K0.94×
41Ohio~60K0.93×
42North Carolina~60K0.93×
43New Jersey~50K0.93×
44Pennsylvania~70K0.92×
45Georgia~60K0.92×
46Illinois~70K0.91×
47Texas~200K0.88×
48New York~100K0.88×
49Florida~100K0.87×
50California~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Building restoration, United States
0.79×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Building restoration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Building restoration audience
#·InterestCategoryAffinity×
01LexisNexisBusiness & Career21.59×
02Roof shingleHome & Garden9.51×
03Fifth Third BankBusiness & Career5.89×
04KeyBankBusiness & Career5.24×
05WaterproofingHome & Garden4.40×
06Multi-toolHome & Garden3.14×
07MenardsHome & Garden2.67×
08LumberHome & Garden2.62×
09Tractor Supply CompanyShopping2.56×
10Microwave ovenHome & Garden2.44×
11Diaper bagKids & Family2.43×
12Ace HardwareHome & Garden2.37×
13Hardware storeHome & Garden2.36×
14Golf ChannelSports2.30×
15CarpentryHome & Garden2.19×
16Planet FitnessSports2.13×
17RenovationHome & Garden1.95×
18United Parcel ServiceBusiness & Career1.85×
19United States Postal ServiceBusiness & Career1.61×
20Home AppliancesHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Building restoration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Building restoration audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
DIY MentalityTHRILL1.69×
Career OrientationPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Building restoration audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Building restoration have in United States?

Building restoration has an estimated audience of 2,251,216 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Building restoration fans?

39.5% of Building restoration fans are female, 60.5% are male, with an average age of 43.5 years.

03

Which brands do Building restoration fans like most?

Building restoration fans show strongest brand affinity for LexisNexis (21.59×), Roof shingle (9.51×), and Waterproofing (4.4×) over the country average.

04

Where do Building restoration fans live in United States?

Building restoration fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Building restoration fans also like?

Beyond Building restoration itself, the audience over-indexes on Roof shingle (9.51×), Waterproofing (4.4×), Menards (2.67×), and Planet Fitness (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Building restoration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Building restoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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