Building restoration Audience in United States

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Building restoration has an estimated audience of 2,251,216 people in United States. 39.5% are female, 60.5% are male, average age 43.5. Top regions: California, New York, Florida. Top brand affinities: Governor of Michigan, Vocal harmony, Fairy godmother, Hipster, Cherish (group).

The average Building restoration fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Governor of Michigan, Vocal harmony, Fairy godmother, with strongest over-indexing on Governor of Michigan (19.16× the country average). Demographically, the Building restoration audience skews more male with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Building restoration fans

Demographic split for Building restoration audience in United States
MetricValue
Female39.5%
Male60.5%
Average age43.5
Estimated audience size2,251,216

Audience persona

The typical Building restoration fan in United States is more male, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Building restoration in United States
RegionReachAffinity
California79,4680.32×
New York74,2750.59×
Florida39,8940.26×
Illinois37,6560.5×
Minnesota37,4111.16×
Wisconsin35,5281.05×
Michigan31,8910.54×
Texas31,7320.16×
Washington28,4780.63×
Georgia28,0770.4×
Tennessee25,7470.57×
Pennsylvania23,1150.3×
Ohio23,0660.33×
Missouri22,7820.63×
Indiana22,1400.54×
North Carolina21,8730.32×
Mississippi21,7701.17×
Massachusetts21,3190.48×
Kentucky20,1650.71×
Louisiana19,3560.67×
Arkansas19,3401.04×
Oklahoma18,9140.76×
Colorado18,5680.52×
Iowa18,3860.99×
Alabama18,0180.57×
West Virginia17,9721.71×
New Jersey17,3930.3×
South Carolina17,0420.5×
Kansas16,6000.94×
Idaho16,5961.47×
Hawaii15,8541.64×
Montana15,6342.5×
South Dakota15,4322.97×
North Dakota15,0253.25×
New Hampshire14,8081.67×
Arizona14,6630.32×
Nebraska14,5011.28×
Connecticut14,4790.64×
New Mexico14,4251.28×
Nevada14,3780.66×
Rhode Island14,2992×
Maine14,2911.77×
Oregon14,1950.55×
Utah14,1100.7×
Vermont14,0643.56×
Virginia14,0190.26×
Maryland13,9480.36×
Delaware12,8052.06×
Washington, District of Columbia9,2461.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building restoration audience
BrandAffinityCategory
Governor of Michigan19.16×Politics & Society
Vocal harmony9.78×Music & Radio
Fairy godmother15.34×Literature
Hipster16.49×Politics & Society
Cherish (group)18.52×Music & Radio
Goop9.08×Internet & Social Media
Wok10.46×Food & Beverages
Hibachi11.46×Food & Beverages
headspace13.58×Health
Grinch5.81×Movies & TV
Historic site5.94×Arts & Culture
Google Home8.97×Technology & Electronics
El Paso County, Colorado15.55×Travel & Leisure
Grace Slick9.78×Music & Radio
TV Fanatic11.51×Movies & TV
Kikar HaShabbat17.52×News
Preta Gil21.93×Music & Radio
La Jolla9.49×Travel & Leisure
Israel2.06×Travel & Leisure
Urban Outfitters1.77×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building restoration audience
TraitClusterScore
DIY MentalityTHRILL1.64
PatriotismCONSERVATISM1.46
Need for SecurityCONSERVATISM1.46
Quality AwarenessPREMIUM1.46
Design AffinityPREMIUM1.42
Career OrientationPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Building restoration
CountryShare
United States31.2%
United Kingdom8.0%
Australia5.5%

See Building restoration audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Building restoration have in United States?

Building restoration has an estimated audience of 2,251,216 people in United States, concentrated in California and New York.

What is the gender split and age of Building restoration fans?

39.5% of Building restoration fans are female, 60.5% are male, with an average age of 43.5 years.

Which brands do Building restoration fans like most?

Building restoration fans show strongest brand affinity for Governor of Michigan (19.16×), Vocal harmony (9.78×), and Fairy godmother (15.34×) over the country average.

Where do Building restoration fans live in United States?

Building restoration fans in United States are most concentrated in California (reach 79,468), New York (reach 74,275), and Florida (reach 39,894). These three regions account for the largest share of the active audience.

What other brands do Building restoration fans also like?

Beyond Building restoration itself, the audience over-indexes on Vocal harmony (9.78×), Fairy godmother (15.34×), Hipster (16.49×), and Cherish (group) (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building restoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.