Rascasse Audience Intelligence

CenturyLink Target Market in United States

A data profile of the people who buy, follow and care about CenturyLink in United States — modelled from more than twelve digital signal sources. CenturyLink has an estimated audience of 2,373,998 people in United States.

#1249among Brand in United States#464in Technology & Electronics

The average CenturyLink fan in United States is 41.7 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, Colorado, Florida.

Top brand affinities include DSL modem, Cable One, Sushant Singh Rajput, with strongest over-indexing on DSL modem (145.37× the country average).

Demographically, the CenturyLink audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CenturyLink fan in United States is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for DSL modem.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CenturyLink profile in United States.

Audience size
2.4M
in United States
Gender
40.4%♀
59.6% male
Age
41.7
average years
Country rank
#12425
Brand in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CenturyLink

40.4% are female, 59.6% are male, average age 41.7.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for CenturyLink audience in United States
MetricValue
Female40.4%
Male59.6%
Average age41.7
Estimated audience size2,373,998
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the CenturyLink audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4920%
50+28%
Fig. 04

Worldwide distribution

83.7%

of the worldwide CenturyLink audience comes from United States.

Worldwide audience distribution share by country for CenturyLink
CountryShare
United States83.7%
China3.8%
Philippines1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CenturyLink audience in United States is strongest.

Fig. 05

Top regions by affinity

CenturyLink customers by region in United States
#RegionReachAffinity×
01Idaho~70K5.60×
02New Mexico~70K5.04×
03Arizona~200K4.11×
04Colorado~200K3.89×
05Iowa~80K3.69×
06Minnesota~100K3.20×
07Montana~20K2.75×
08Oregon~80K2.71×
09Nebraska~30K2.63×
10Wyoming~10K2.55×
11Washington~100K2.47×
12Utah~50K2.35×
13Nevada~60K2.20×
14South Dakota~9K1.49×
15North Dakota~5K0.95×
16Florida~100K0.80×
17Wisconsin~20K0.55×
18Vermont~2K0.49×
19Rhode Island~4K0.44×
20Delaware~3K0.43×
21Missouri~20K0.39×
22Maine~3K0.37×
23North Carolina~30K0.36×
24Alaska~2K0.36×
25West Virginia~4K0.35×
26New Hampshire~4K0.35×
27Arkansas~6K0.28×
28Alabama~9K0.25×
29Hawaii~3K0.25×
30Kansas~5K0.23×
31Virginia~10K0.21×
32Louisiana~7K0.21×
33Mississippi~5K0.21×
34Tennessee~10K0.19×
35Indiana~9K0.19×
36Connecticut~5K0.19×
37South Carolina~7K0.18×
38Pennsylvania~10K0.17×
39Ohio~10K0.17×
40Kentucky~6K0.17×
41Oklahoma~5K0.16×
42Texas~30K0.12×
43Illinois~10K0.12×
44New Jersey~8K0.12×
45Maryland~5K0.12×
46Michigan~7K0.11×
47Massachusetts~6K0.11×
48Georgia~8K0.10×
49California~20K0.08×
50New York~10K0.07×
Fig. 06

Affinity by region

Affinity by region — CenturyLink, United States
0.07×1.00×5.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CenturyLink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CenturyLink audience
#·InterestCategoryAffinity×
01DSL modemTechnology & Electronics145.37×
02Cable OneTechnology & Electronics84.43×
03Sushant Singh RajputMovies & TV83.38×
04Kidd KiddMusic & Radio82.55×
05Orla KielyFashion & Accessoires64.30×
06Asymmetric digital subscriber lineTechnology & Electronics51.05×
07Optical fiber cableTechnology & Electronics41.77×
08Free WifiInternet & Social Media27.65×
09UniFiTechnology & Electronics22.60×
10invader zimMovies & TV18.40×
11Rio 2Movies & TV16.43×
12Design Within ReachShopping13.97×
13TruTVMovies & TV8.99×
14Optical fiberTechnology & Electronics6.50×
15VOOTechnology & Electronics5.54×
16Internet service providerTechnology & Electronics5.46×
17Verizon WirelessTechnology & Electronics3.94×
18Comcast CableTechnology & Electronics3.92×
19Wi-FiTechnology & Electronics2.93×
20DirecTVMovies & TV2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CenturyLink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CenturyLink audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.16×
PatriotismCONSERVATISM1.09×
MindfulnessBALANCE1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CenturyLink audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
CreativityOPEN0.85×
IndulgenceJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CenturyLink's target market in United States?

CenturyLink's target market in United States covers an estimated 2,373,998 people, concentrated in Arizona and Colorado.

02

What is the gender split and age of CenturyLink customers?

40.4% of the CenturyLink audience are female, 59.6% are male, with an average age of 41.7 years.

03

Which brands do CenturyLink fans like most?

CenturyLink fans show strongest brand affinity for DSL modem (145.37×), Cable One (84.43×), and Sushant Singh Rajput (83.38×) over the country average.

04

Where do CenturyLink fans live in United States?

CenturyLink fans in United States are most concentrated in Arizona (reach ~200K), Colorado (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do CenturyLink fans also like?

Beyond CenturyLink itself, the audience over-indexes on Cable One (84.43×), Sushant Singh Rajput (83.38×), VOO (5.54×), and Asymmetric digital subscriber line (51.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See CenturyLink audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CenturyLink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →