CenturyLink Audience in United States

CenturyLink logo

CenturyLink has an estimated audience of 2,610,237 people in United States. 40.4% are female, 59.6% are male, average age 41.7. Top regions: Arizona, Colorado, Florida. Top brand affinities: DSL modem, Cable One, Sushant Singh Rajput, VOO, Asymmetric digital subscriber line.

The average CenturyLink fan in United States is 41.7 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, Colorado, Florida. Top brand affinities include DSL modem, Cable One, Sushant Singh Rajput, with strongest over-indexing on DSL modem (145.37× the country average). Demographically, the CenturyLink audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of CenturyLink fans

Demographic split for CenturyLink audience in United States
MetricValue
Female40.4%
Male59.6%
Average age41.7
Estimated audience size2,610,237

Audience persona

The typical CenturyLink fan in United States is more male, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for DSL modem.

Top regions in United States

Top regions ranked by reach for CenturyLink in United States
RegionReachAffinity
Arizona232,1844.36×
Colorado167,8394.08×
Florida146,2060.83×
Washington134,3172.57×
Minnesota122,5403.28×
Oregon82,7002.76×
Iowa82,6313.84×
Idaho71,0025.42×
New Mexico62,7074.79×
Utah57,3882.46×
Nevada56,6772.25×
Nebraska34,8052.66×
North Carolina29,1250.37×
Texas26,1500.12×
California21,7590.08×
Wisconsin19,9110.51×
Montana18,2242.52×
Missouri17,4350.41×
Pennsylvania13,6930.16×
Virginia12,7090.2×
Ohio12,3030.15×
Illinois9,4970.11×
Tennessee9,3230.18×
Wyoming9,2022.38×
Alabama9,1460.25×
Indiana8,6020.18×
South Dakota8,0591.34×
New York7,2780.05×
New Jersey6,3370.1×
South Carolina6,1940.16×
Georgia6,1420.08×
Louisiana5,6530.17×
Arkansas5,6480.26×
Michigan5,4680.08×
North Dakota4,9150.92×
Kansas3,9740.19×
Maryland2,0430.05×
Oklahoma2,0350.07×
Massachusetts1,8480.04×
Kentucky1,5200.05×
Mississippi1,3780.06×
Connecticut8620.03×
Hawaii8310.07×
Washington, District of Columbia7670.1×
Alaska5390.1×
West Virginia4510.04×
New Hampshire3710.04×
Maine3220.03×
Rhode Island2510.03×
Delaware2220.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CenturyLink audience
BrandAffinityCategory
DSL modem145.37×Technology & Electronics
Cable One84.43×Technology & Electronics
Sushant Singh Rajput83.38×Movies & TV
VOO5.54×Technology & Electronics
Asymmetric digital subscriber line51.05×Technology & Electronics
invader zim18.4×Movies & TV
UniFi22.6×Technology & Electronics
Optical fiber cable41.77×Technology & Electronics
TruTV8.99×Movies & TV
Verizon Wireless3.94×Technology & Electronics
Optical fiber6.5×Technology & Electronics
Orla Kiely64.3×Fashion & Accessoires
Design Within Reach13.97×Shopping
Internet service provider5.46×Technology & Electronics
Free Wifi27.65×Internet & Social Media
DirecTV2×Movies & TV
Rio 216.43×Movies & TV
Wi-Fi2.93×Technology & Electronics
Kidd Kidd82.55×Music & Radio
OpenSUSE34.1×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CenturyLink audience
TraitClusterScore
Risk AppetiteTHRILL2.09
Luxury OrientationPREMIUM1.92
Quality AwarenessPREMIUM1.65
Career OrientationPOWER1.27
Need for SecurityCONSERVATISM1.27
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for CenturyLink
CountryShare
United States85.2%
China3.5%
Philippines1.2%

See CenturyLink audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does CenturyLink have in United States?

CenturyLink has an estimated audience of 2,610,237 people in United States, concentrated in Arizona and Colorado.

What is the gender split and age of CenturyLink fans?

40.4% of CenturyLink fans are female, 59.6% are male, with an average age of 41.7 years.

Which brands do CenturyLink fans like most?

CenturyLink fans show strongest brand affinity for DSL modem (145.37×), Cable One (84.43×), and Sushant Singh Rajput (83.38×) over the country average.

Where do CenturyLink fans live in United States?

CenturyLink fans in United States are most concentrated in Arizona (reach 232,184), Colorado (reach 167,839), and Florida (reach 146,206). These three regions account for the largest share of the active audience.

What other brands do CenturyLink fans also like?

Beyond CenturyLink itself, the audience over-indexes on Cable One (84.43×), Sushant Singh Rajput (83.38×), VOO (5.54×), and Asymmetric digital subscriber line (51.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CenturyLink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.