TruTV Audience in United States

TruTV logo

TruTV has an estimated audience of 3,763,919 people in United States. 46.3% are female, 53.7% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Austin Powers (film series), Autism Awareness, Diabetes mellitus awareness, Zooey Deschanel, Microblogging.

The average TruTV fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Austin Powers (film series), Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Austin Powers (film series) (53.06× the country average). Demographically, the TruTV audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of TruTV fans

Demographic split for TruTV audience in United States
MetricValue
Female46.3%
Male53.7%
Average age39.8
Estimated audience size3,763,919

Audience persona

The typical TruTV fan in United States is balanced, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Austin Powers (film series).

Top regions in United States

Top regions ranked by reach for TruTV in United States
RegionReachAffinity
California305,7260.74×
Texas295,7220.91×
New York211,4291.01×
Florida192,3520.75×
Ohio159,8631.38×
North Carolina149,2711.32×
Illinois123,5790.99×
Pennsylvania115,5830.91×
Michigan110,2851.12×
Georgia106,6560.92×
Indiana94,1591.37×
Virginia94,1561.03×
Missouri93,4321.54×
New Jersey92,9180.97×
Tennessee76,4601.01×
Massachusetts73,7450.99×
Arizona70,4280.92×
Colorado67,4201.14×
Minnesota64,8131.2×
Washington63,1290.84×
Maryland62,6710.97×
South Carolina57,5611.02×
Wisconsin55,5570.98×
Kentucky51,9121.1×
Louisiana48,7331×
Alabama48,4340.92×
Oregon44,9751.04×
Iowa39,5551.28×
Oklahoma38,0950.91×
Connecticut36,9010.98×
Arkansas33,5601.08×
Mississippi29,1760.94×
Kansas28,4200.96×
Nevada27,6230.76×
Utah27,3270.81×
Idaho19,9281.06×
Nebraska19,4341.03×
New Mexico18,5500.98×
West Virginia14,8970.85×
Rhode Island13,8471.16×
New Hampshire12,7340.86×
Maine12,1780.9×
Washington, District of Columbia12,0331.06×
Hawaii10,3170.64×
Montana8,9630.86×
Delaware8,6300.83×
South Dakota8,1290.93×
North Dakota7,2170.93×
Wyoming6,8701.23×
Vermont5,7740.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TruTV audience
BrandAffinityCategory
Austin Powers (film series)53.06×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Zooey Deschanel23.11×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Hot Fuzz42.33×Movies & TV
Jason Sudeikis23.15×Movies & TV
Sausage Party32.15×Movies & TV
Jason Segel22.54×Movies & TV
Income tax13.19×Business & Career
A Million Ways to Die in the West43.38×Movies & TV
TNT (TV channel)17.9×Movies & TV
Jonah Hill13.54×Movies & TV
Napoleon Dynamite12.72×Movies & TV
Planet Fitness3.12×Sports
Forgetting Sarah Marshall24.18×Movies & TV
Luka Dončić8.19×Sports
Steve Carell10.07×Movies & TV
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TruTV audience
TraitClusterScore
ExtroversionTHRILL1.36
Convenience OrientationPREMIUM1.23
Urban LifestyleOPEN1.2
IndividualismJOY1.14
Social Media UsageJOY1.14
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for TruTV
CountryShare
United States89.2%
Italy1.8%
Brazil1.8%

See TruTV audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does TruTV have in United States?

TruTV has an estimated audience of 3,763,919 people in United States, concentrated in California and Texas.

What is the gender split and age of TruTV fans?

46.3% of TruTV fans are female, 53.7% are male, with an average age of 39.8 years.

Which brands do TruTV fans like most?

TruTV fans show strongest brand affinity for Austin Powers (film series) (53.06×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do TruTV fans live in United States?

TruTV fans in United States are most concentrated in California (reach 305,726), Texas (reach 295,722), and New York (reach 211,429). These three regions account for the largest share of the active audience.

What other brands do TruTV fans also like?

Beyond TruTV itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Zooey Deschanel (23.11×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TruTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.