A data profile of the people who buy, follow and care about Transworld Publishers in United States — modelled from more than twelve digital signal sources. Transworld Publishers has an estimated audience of 1,656,697 people in United States.
The average Transworld Publishers fan in United States is 29.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pet food, Do it yourself (DIY), Pet sitting, with strongest over-indexing on Pet food (2.46× the country average).
Demographically, the Transworld Publishers audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Transworld Publishers fan in United States is more female, around 29.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Transworld Publishers profile in United States.
73.6% are female, 26.4% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 29.7 |
| Estimated audience size | 1,656,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 26% | |
| 30-39 | 12% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Transworld Publishers audience comes from United States.
| Country | Share |
|---|---|
| United States | 52.2% |
| Japan | 7.9% |
| United Kingdom | 7.8% |
Where the Transworld Publishers audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~10K | 1.27× | |
| 02 | Idaho | ~10K | 1.21× | |
| 03 | Washington, District of Columbia | ~6K | 1.19× | |
| 04 | New Mexico | ~10K | 1.17× | |
| 05 | Kansas | ~10K | 1.09× | |
| 06 | Iowa | ~10K | 1.07× | |
| 07 | Utah | ~20K | 1.04× | |
| 08 | Kentucky | ~20K | 1.03× | |
| 09 | Connecticut | ~20K | 1.03× | |
| 10 | Nevada | ~20K | 1.03× | |
| 11 | Oregon | ~20K | 1.01× | |
| 12 | South Carolina | ~20K | 1.00× | |
| 13 | Wisconsin | ~20K | 0.99× | |
| 14 | Missouri | ~30K | 0.98× | |
| 15 | Minnesota | ~20K | 0.98× | |
| 16 | Tennessee | ~30K | 0.97× | |
| 17 | Indiana | ~30K | 0.97× | |
| 18 | Maryland | ~30K | 0.97× | |
| 19 | Colorado | ~30K | 0.97× | |
| 20 | Arizona | ~30K | 0.96× | |
| 21 | Michigan | ~40K | 0.95× | |
| 22 | Washington | ~30K | 0.95× | |
| 23 | Massachusetts | ~30K | 0.95× | |
| 24 | Ohio | ~50K | 0.94× | |
| 25 | Georgia | ~50K | 0.94× | |
| 26 | North Carolina | ~50K | 0.94× | |
| 27 | New Jersey | ~40K | 0.94× | |
| 28 | Virginia | ~40K | 0.94× | |
| 29 | Pennsylvania | ~50K | 0.93× | |
| 30 | Illinois | ~50K | 0.93× | |
| 31 | Texas | ~100K | 0.91× | |
| 32 | Florida | ~100K | 0.91× | |
| 33 | California | ~200K | 0.89× | |
| 34 | New York | ~80K | 0.88× |
The strongest cross-interests of the Transworld Publishers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 4.44× | ||
| 02 | Hello Kitty | Kids & Family | 3.86× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 3.48× | ||
| 04 | Dog grooming | Pets & Animals | 3.48× | ||
| 05 | Pet sitting | Pets & Animals | 3.35× | ||
| 06 | Poodle | Pets & Animals | 2.62× | ||
| 07 | Shih Tzu | Pets & Animals | 2.54× | ||
| 08 | Pet food | Pets & Animals | 2.46× | ||
| 09 | French Bulldog | Pets & Animals | 2.39× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 2.39× | ||
| 11 | Labrador Retriever | Pets & Animals | 2.33× | ||
| 12 | Chihuahua (dog) | Pets & Animals | 2.32× | ||
| 13 | Dog harness | Pets & Animals | 2.25× | ||
| 14 | Dog walking | Pets & Animals | 2.21× | ||
| 15 | Pet store | Pets & Animals | 2.16× | ||
| 16 | Bulldog | Pets & Animals | 2.10× | ||
| 17 | Scooby-Doo | Movies & TV | 2.09× | ||
| 18 | Veterinary medicine | Business & Career | 1.91× | ||
| 19 | Taylor Swift | Music & Radio | 1.73× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.82× | |
| Community Orientation | OPEN | 1.42× | |
| Sustainability | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.98× |
Transworld Publishers has an estimated audience of 1,656,697 people in United States, concentrated in California and Texas.
73.6% of Transworld Publishers fans are female, 26.4% are male, with an average age of 29.7 years.
Transworld Publishers fans show strongest brand affinity for Pet food (2.46×), Do it yourself (DIY) (1.6×), and Pet sitting (3.35×) over the country average.
Transworld Publishers fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Transworld Publishers itself, the audience over-indexes on Do it yourself (DIY) (1.6×), Pet sitting (3.35×), Dog walking (2.21×), and Poodle (2.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Transworld Publishers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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