Penguin Random House Audience in United States

Penguin Random House logo

Penguin Random House has an estimated audience of 1,504,993 people in United States. 75.1% are female, 24.9% are male, average age 41.8. Top regions: New York, California, Texas. Top brand affinities: Google Books, Book discussion club, Heather Graham, MSN, Goodreads.

The average Penguin Random House fan in United States is 41.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Google Books, Book discussion club, Heather Graham, with strongest over-indexing on Google Books (29.04× the country average). Demographically, the Penguin Random House audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand · Subtype: Publishing

Demographics of Penguin Random House fans

Demographic split for Penguin Random House audience in United States
MetricValue
Female75.1%
Male24.9%
Average age41.8
Estimated audience size1,504,993

Audience persona

The typical Penguin Random House fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Google Books.

Top regions in United States

Top regions ranked by reach for Penguin Random House in United States
RegionReachAffinity
New York221,5882.63×
California148,4000.9×
Texas96,6580.75×
Florida88,0440.86×
Maryland64,9342.51×
Pennsylvania60,4111.19×
New Jersey59,9781.57×
Illinois48,1630.96×
Virginia43,2661.18×
Indiana41,6561.52×
Ohio41,1390.89×
North Carolina40,4200.89×
Georgia40,0920.86×
Massachusetts39,3111.33×
Michigan35,1470.89×
Tennessee30,7791.02×
Washington30,2921×
Minnesota23,0651.07×
Colorado22,1850.94×
Connecticut20,6781.37×
Arizona20,6470.67×
Wisconsin20,3460.9×
Missouri19,8250.82×
South Carolina18,6100.82×
Nevada17,9321.23×
Oregon17,6621.02×
Kentucky16,0470.85×
Alabama14,6530.7×
Louisiana13,2380.68×
Utah12,5290.93×
Oklahoma11,2510.67×
Arkansas11,0040.89×
Iowa9,6010.77×
Kansas9,5410.8×
Washington, District of Columbia9,0342×
Mississippi7,1320.58×
Maine7,0221.3×
New Hampshire5,9151×
Rhode Island5,8761.23×
Idaho5,5320.73×
Nebraska5,2090.69×
New Mexico4,8080.64×
West Virginia4,5960.66×
Hawaii3,7810.58×
Vermont3,6371.38×
Delaware3,2010.77×
Montana3,1900.76×
South Dakota2,1290.61×
North Dakota2,0730.67×
Alaska2,0620.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penguin Random House audience
BrandAffinityCategory
Google Books29.04×Literature
Book discussion club10.1×Literature
Heather Graham17.62×Literature
MSN3.23×News
Goodreads8.81×Literature
Gerard Butler9.96×Movies & TV
E-book readers5.76×Technology & Electronics
Bestseller5.17×Literature
Young-adult fiction7.68×Literature
George Orwell15.68×Literature
Eyes Wide Shut9.98×Movies & TV
Hobby Lobby2.29×Home & Garden
Neil Gaiman13.72×Literature
Love Actually9.71×Movies & TV
Romance novels3.17×Literature
Books-A-Million7.81×Literature
Fiction books2.22×Literature
Catherine O'Hara3.45×Movies & TV
Non-fiction books3.88×Literature
Happiness1.63×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penguin Random House audience
TraitClusterScore
SustainabilityBALANCE1.81
Community OrientationOPEN1.69
MindfulnessBALANCE1.64
TraditionCONSERVATISM1.59
LGBTQ+ IdentityOPEN1.58
Design AffinityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Penguin Random House
CountryShare
United States39.0%
United Kingdom14.9%
Spain10.7%

See Penguin Random House audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does Penguin Random House have in United States?

Penguin Random House has an estimated audience of 1,504,993 people in United States, concentrated in New York and California.

What is the gender split and age of Penguin Random House fans?

75.1% of Penguin Random House fans are female, 24.9% are male, with an average age of 41.8 years.

Which brands do Penguin Random House fans like most?

Penguin Random House fans show strongest brand affinity for Google Books (29.04×), Book discussion club (10.1×), and Heather Graham (17.62×) over the country average.

Where do Penguin Random House fans live in United States?

Penguin Random House fans in United States are most concentrated in New York (reach 221,588), California (reach 148,400), and Texas (reach 96,658). These three regions account for the largest share of the active audience.

What other brands do Penguin Random House fans also like?

Beyond Penguin Random House itself, the audience over-indexes on Book discussion club (10.1×), Heather Graham (17.62×), MSN (3.23×), and Goodreads (8.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penguin Random House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.