Rascasse Audience Intelligence

Penguin Random House Target Market in United States

A data profile of the people who buy, follow and care about Penguin Random House in United States — modelled from more than twelve digital signal sources. Penguin Random House has an estimated audience of 1,513,124 people in United States.

#5among Publishing in United States#1834among Brand in United States#318in Literature

The average Penguin Random House fan in United States is 41.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Book discussion club, Goodreads, Young-adult fiction, with strongest over-indexing on Book discussion club (12.52× the country average).

Demographically, the Penguin Random House audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penguin Random House fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Book discussion club.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penguin Random House profile in United States.

Audience size
1.5M
in United States
Gender
75.1%♀
24.9% male
Age
41.8
average years
Country rank
#17641
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Penguin Random House

75.1% are female, 24.9% are male, average age 41.8.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Penguin Random House audience in United States
MetricValue
Female75.1%
Male24.9%
Average age41.8
Estimated audience size1,513,124
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Penguin Random House audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3917%
40-4919%
50+31%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Penguin Random House audience comes from United States.

Worldwide audience distribution share by country for Penguin Random House
CountryShare
United States38.2%
United Kingdom14.5%
Spain10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penguin Random House audience in United States is strongest.

Fig. 05

Top regions by affinity

Penguin Random House customers by region in United States
#RegionReachAffinity×
01Maryland~70K2.84×
02New York~200K2.75×
03Washington, District of Columbia~8K1.73×
04New Jersey~60K1.52×
05Indiana~40K1.46×
06Nevada~20K1.46×
07Connecticut~20K1.30×
08Maine~7K1.25×
09Vermont~3K1.25×
10Massachusetts~40K1.22×
11Rhode Island~5K1.14×
12Pennsylvania~60K1.13×
13Virginia~40K1.13×
14Oregon~20K1.01×
15New Hampshire~6K1.01×
16Minnesota~20K0.98×
17Tennessee~30K0.97×
18Washington~30K0.96×
19Colorado~20K0.90×
20Utah~10K0.90×
21Illinois~40K0.89×
22Alaska~3K0.89×
23California~100K0.88×
24Michigan~30K0.87×
25Montana~4K0.87×
26North Dakota~3K0.87×
27North Carolina~40K0.86×
28Missouri~20K0.86×
29Wisconsin~20K0.86×
30Kentucky~20K0.86×
31Arkansas~10K0.86×
32Georgia~40K0.85×
33Delaware~4K0.85×
34Ohio~40K0.84×
35Idaho~6K0.84×
36Iowa~10K0.82×
37Kansas~10K0.82×
38South Dakota~3K0.82×
39Nebraska~6K0.81×
40West Virginia~6K0.81×
41Florida~80K0.80×
42South Carolina~20K0.80×
43New Mexico~6K0.77×
44Oklahoma~10K0.75×
45Hawaii~5K0.75×
46Mississippi~9K0.74×
47Alabama~20K0.73×
48Texas~90K0.72×
49Arizona~20K0.72×
50Louisiana~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Penguin Random House, United States
0.70×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penguin Random House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penguin Random House audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature26.11×
02George OrwellLiterature16.01×
03Neil GaimanLiterature15.76×
04Book discussion clubLiterature12.52×
05Google BooksLiterature12.22×
06Mads MikkelsenMovies & TV10.06×
07GoodreadsLiterature9.04×
08Books-A-MillionLiterature8.79×
09Young-adult fictionLiterature7.76×
10Eyes Wide ShutMovies & TV7.73×
11BestsellerLiterature4.69×
12E-book readersTechnology & Electronics4.10×
13Web serverTechnology & Electronics3.99×
14Psychological thrillerLiterature3.97×
15Barnes & NobleLiterature3.72×
16Crime fictionLiterature3.52×
17Microwave ovenHome & Garden2.82×
18Fiction booksLiterature1.95×
19IKEAHome & Garden1.94×
20Trader Joe'sShopping1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penguin Random House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penguin Random House audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.70×
SustainabilityBALANCE1.61×
TraditionCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penguin Random House audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Risk AppetiteTHRILL0.90×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Penguin Random House's target market in United States?

Penguin Random House's target market in United States covers an estimated 1,513,124 people, concentrated in New York and California.

02

What is the gender split and age of Penguin Random House customers?

75.1% of the Penguin Random House audience are female, 24.9% are male, with an average age of 41.8 years.

03

Which brands do Penguin Random House fans like most?

Penguin Random House fans show strongest brand affinity for Book discussion club (12.52×), Goodreads (9.04×), and Young-adult fiction (7.76×) over the country average.

04

Where do Penguin Random House fans live in United States?

Penguin Random House fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Penguin Random House fans also like?

Beyond Penguin Random House itself, the audience over-indexes on Goodreads (9.04×), Young-adult fiction (7.76×), George Orwell (16.01×), and Bestseller (4.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in United States

See Penguin Random House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Penguin Random House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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