A data profile of the people who buy, follow and care about Bar examination in United States — modelled from more than twelve digital signal sources. Bar examination has an estimated audience of 310,011 people in United States.
The average Bar examination fan in United States is 42.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include LexisNexis, Sustainable energy, Subway, with strongest over-indexing on LexisNexis (52.87× the country average).
Demographically, the Bar examination audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bar examination fan in United States is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for LexisNexis.
The key figures that characterise the Bar examination profile in United States.
60.0% are female, 40.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 42.8 |
| Estimated audience size | 310,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Bar examination audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.1% |
| Taiwan | 17.6% |
| Japan | 16.4% |
Where the Bar examination audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 1.72× | |
| 02 | New York | ~30K | 1.58× | |
| 03 | Massachusetts | ~8K | 1.36× | |
| 04 | California | ~50K | 1.33× | |
| 05 | New Jersey | ~10K | 1.28× | |
| 06 | Connecticut | ~4K | 1.26× | |
| 07 | Illinois | ~10K | 1.18× | |
| 08 | Maryland | ~6K | 1.18× | |
| 09 | Virginia | ~9K | 1.14× | |
| 10 | Pennsylvania | ~10K | 1.09× | |
| 11 | Hawaii | ~1K | 1.08× | |
| 12 | Michigan | ~9K | 1.07× | |
| 13 | Washington | ~7K | 1.05× | |
| 14 | Minnesota | ~5K | 1.05× | |
| 15 | Rhode Island | ~1K | 1.05× | |
| 16 | Louisiana | ~4K | 1.04× | |
| 17 | Texas | ~30K | 1.02× | |
| 18 | Georgia | ~10K | 1.00× | |
| 19 | Colorado | ~5K | 1.00× | |
| 20 | Kentucky | ~4K | 1.00× | |
| 21 | Vermont | <1K | 1.00× | |
| 22 | Indiana | ~6K | 0.98× | |
| 23 | New Hampshire | ~1K | 0.98× | |
| 24 | Alaska | <1K | 0.98× | |
| 25 | Nebraska | ~2K | 0.97× | |
| 26 | Delaware | <1K | 0.97× | |
| 27 | Tennessee | ~6K | 0.95× | |
| 28 | Mississippi | ~2K | 0.95× | |
| 29 | Missouri | ~5K | 0.94× | |
| 30 | Ohio | ~9K | 0.93× | |
| 31 | North Carolina | ~9K | 0.93× | |
| 32 | Alabama | ~4K | 0.92× | |
| 33 | Oregon | ~3K | 0.92× | |
| 34 | Oklahoma | ~3K | 0.92× | |
| 35 | Nevada | ~3K | 0.92× | |
| 36 | Arkansas | ~2K | 0.92× | |
| 37 | Maine | ~1K | 0.92× | |
| 38 | North Dakota | <1K | 0.92× | |
| 39 | Wisconsin | ~4K | 0.91× | |
| 40 | Kansas | ~2K | 0.91× | |
| 41 | South Carolina | ~4K | 0.90× | |
| 42 | West Virginia | ~1K | 0.89× | |
| 43 | South Dakota | <1K | 0.89× | |
| 44 | Florida | ~20K | 0.88× | |
| 45 | Arizona | ~6K | 0.88× | |
| 46 | Montana | <1K | 0.88× | |
| 47 | Iowa | ~2K | 0.86× | |
| 48 | New Mexico | ~1K | 0.86× | |
| 49 | Idaho | ~1K | 0.85× | |
| 50 | Utah | ~2K | 0.80× |
The strongest cross-interests of the Bar examination audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LexisNexis | Business & Career | 52.87× | ||
| 02 | Babysitting | Kids & Family | 20.28× | ||
| 03 | Law school | Business & Career | 15.60× | ||
| 04 | Sustainable energy | Home & Garden | 8.02× | ||
| 05 | Supreme Court of the United States | Politics & Society | 7.62× | ||
| 06 | FedEx | Business & Career | 5.80× | ||
| 07 | Renewable energy | Business & Career | 5.73× | ||
| 08 | Drudge Report | Sports | 5.42× | ||
| 09 | Law firm | Business & Career | 5.02× | ||
| 10 | Subway | Food & Beverages | 4.65× | ||
| 11 | Mortgage loans | Business & Career | 4.09× | ||
| 12 | McDonald's | Food & Beverages | 3.32× | ||
| 13 | Internet & Social Media | 3.24× | |||
| 14 | Planet Fitness | Sports | 2.65× | ||
| 15 | Trader Joe's | Shopping | 2.60× | ||
| 16 | Airbnb | Travel & Leisure | 2.50× | ||
| 17 | IKEA | Home & Garden | 2.39× | ||
| 18 | Pizza Hut | Food & Beverages | 2.37× | ||
| 19 | Starbucks | Food & Beverages | 2.36× | ||
| 20 | Internet & Social Media | 2.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.31× | |
| Family Orientation | CONSERVATISM | 1.93× | |
| Career Orientation | POWER | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.72× | |
| Extroversion | THRILL | 0.77× |
Bar examination has an estimated audience of 310,011 people in United States, concentrated in California and New York.
60.0% of Bar examination fans are female, 40.0% are male, with an average age of 42.8 years.
Bar examination fans show strongest brand affinity for LexisNexis (52.87×), Sustainable energy (8.02×), and Subway (4.65×) over the country average.
Bar examination fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Bar examination itself, the audience over-indexes on Sustainable energy (8.02×), Subway (4.65×), FedEx (5.8×), and Mortgage loans (4.09×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bar examination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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