Rascasse Audience Intelligence

21 Savage Audience in United States

Name: 21 Savage — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 21 Savage in United States — modelled from more than twelve digital signal sources. 21 Savage has an estimated audience of 2,723,968 people in United States.

#63among Hip hop in United States #1788among Person in United States #1152in Music & Radio

The average 21 Savage fan in United States is 31.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Iggy Azalea, Diddy, Taboo (rapper), with strongest over-indexing on Iggy Azalea (25.1× the country average).

Demographically, the 21 Savage audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 21 Savage fan in United States is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Iggy Azalea.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 21 Savage profile in United States.

Audience size

2.7M

in United States

Gender

35.6%♀

64.4% male

Age

31.2

average years

Country rank

#11131

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 21 Savage fans

35.6% are female, 64.4% are male, average age 31.2.

Fig. 02

Gender split

35.6%

Female

64.4%

Male

Demographic split for 21 Savage audience in United States
Metric	Value
Female	35.6%
Male	64.4%
Average age	31.2
Estimated audience size	2,723,968

Fig. 03

Age distribution

Age distribution of the 21 Savage audience in United States
Age bracket	Share	%
16-19		40%
20-29		25%
30-39		15%
40-49		12%
50+		8%

Fig. 04

Worldwide distribution

52.9%

of the worldwide 21 Savage audience comes from United States.

Worldwide audience distribution share by country for 21 Savage
Country	Share
United States	52.9%
United Kingdom	4.0%
Japan	4.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 21 Savage audience in United States is strongest.

Fig. 05

Top regions by affinity

21 Savage fans by region: top regions in United States
#	Region	Reach	×
01	Georgia	~200K	2.31×
02	Alabama	~60K	1.80×
03	Mississippi	~40K	1.68×
04	South Carolina	~60K	1.55×
05	Louisiana	~50K	1.53×
06	North Carolina	~100K	1.50×
07	Maryland	~70K	1.50×
08	New Mexico	~20K	1.40×
09	Arizona	~70K	1.34×
10	Virginia	~80K	1.33×
11	Texas	~300K	1.27×
12	Arkansas	~30K	1.24×
13	Washington, District of Columbia	~10K	1.24×
14	Indiana	~60K	1.22×
15	Ohio	~90K	1.18×
16	Florida	~200K	1.17×
17	Delaware	~8K	1.17×
18	Tennessee	~60K	1.15×
19	Connecticut	~30K	1.15×
20	Missouri	~50K	1.13×
21	Illinois	~100K	1.11×
22	Michigan	~70K	1.09×
23	New York	~100K	1.04×
24	New Jersey	~70K	1.02×
25	Nevada	~30K	1.02×
26	California	~300K	0.99×
27	Pennsylvania	~80K	0.96×
28	Kentucky	~30K	0.96×
29	Massachusetts	~50K	0.94×
30	Oklahoma	~30K	0.94×
31	Rhode Island	~8K	0.92×
32	Washington	~40K	0.86×
33	Alaska	~4K	0.80×
34	Kansas	~20K	0.77×
35	Nebraska	~10K	0.74×
36	Wisconsin	~30K	0.73×
37	West Virginia	~9K	0.73×
38	Oregon	~20K	0.72×
39	Minnesota	~30K	0.71×
40	Colorado	~30K	0.69×
41	Hawaii	~7K	0.67×
42	North Dakota	~4K	0.67×
43	Iowa	~10K	0.65×
44	South Dakota	~4K	0.63×
45	New Hampshire	~6K	0.62×
46	Utah	~10K	0.57×
47	Maine	~5K	0.57×
48	Idaho	~7K	0.56×
49	Montana	~4K	0.56×
50	Vermont	~3K	0.56×

Affinity by region — 21 Savage, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 21 Savage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 21 Savage audience
#	Interest	Category	×
01	Diggy Simmons	Music & Radio	33.40×
02	Cheek (rapper)	Music & Radio	25.18×
03	Iggy Azalea	Music & Radio	25.10×
04	Q-Tip (musician)	Music & Radio	23.75×
05	Hajime no Ippo	Literature	21.24×
06	Taboo (rapper)	Music & Radio	19.43×
07	Calum Scott	Music & Radio	18.91×
08	Bridgit Mendler	Movies & TV	16.57×
09	Bow Wow (rapper)	Music & Radio	14.00×
10	Fifth Harmony	Music & Radio	13.75×
11	Coolio	Music & Radio	13.35×
12	Offset	Music & Radio	12.23×
13	Big Time Rush	Movies & TV	12.13×
14	Venom (band)	Music & Radio	10.22×
15	Future	Music & Radio	9.33×
16	Scarface	Music & Radio	7.90×
17	Diddy	Music & Radio	7.58×
18	Kyle Busch	Sports	4.58×
19	Gmail	Internet & Social Media	2.35×
20	Current events	Arts & Culture	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 21 Savage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 21 Savage audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.49×
Social Media Usage	JOY	1.37×
Need for Security	CONSERVATISM	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 21 Savage audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.69×
Quality Awareness	PREMIUM	0.78×
Pet Ownership	JOY	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 21 Savage have in United States?

21 Savage has an estimated audience of 2,723,968 people in United States, concentrated in Texas and California.

What is the gender split and age of 21 Savage fans?

35.6% of 21 Savage fans are female, 64.4% are male, with an average age of 31.2 years.

Which brands do 21 Savage fans like most?

21 Savage fans show strongest brand affinity for Iggy Azalea (25.1×), Diddy (7.58×), and Taboo (rapper) (19.43×) over the country average.

Where do 21 Savage fans live in United States?

21 Savage fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do 21 Savage fans also like?

Beyond 21 Savage itself, the audience over-indexes on Diddy (7.58×), Taboo (rapper) (19.43×), Cheek (rapper) (25.18×), and Bridgit Mendler (16.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Drake (13,764,341)

See 21 Savage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 21 Savage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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