21 Savage Audience in United States

21 Savage logo

21 Savage has an estimated audience of 2,574,903 people in United States. 35.6% are female, 64.4% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Iggy Azalea, Diddy, Taboo (rapper), Cheek (rapper), Bridgit Mendler.

The average 21 Savage fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Iggy Azalea, Diddy, Taboo (rapper), with strongest over-indexing on Iggy Azalea (25.1× the country average). Demographically, the 21 Savage audience skews more male with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of 21 Savage fans

Demographic split for 21 Savage audience in United States
MetricValue
Female35.6%
Male64.4%
Average age31.2
Estimated audience size2,574,903

Audience persona

The typical 21 Savage fan in United States is more male, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Iggy Azalea.

Top regions in United States

Top regions ranked by reach for 21 Savage in United States
RegionReachAffinity
California294,3511.04×
Texas274,5621.24×
Florida207,8441.19×
Georgia161,5952.04×
New York138,0430.96×
North Carolina108,6761.4×
Ohio99,5571.26×
Illinois95,2521.11×
Virginia88,0061.4×
Arizona84,8931.61×
Pennsylvania80,3550.93×
Michigan74,9381.11×
New Jersey66,0881.01×
Indiana65,4921.39×
Alabama65,0101.81×
South Carolina56,3031.45×
Maryland55,5461.25×
Tennessee52,7901.02×
Massachusetts52,5951.04×
Missouri50,7831.22×
Washington50,7580.98×
Louisiana41,7321.26×
Connecticut32,5011.26×
Kentucky29,3910.91×
Colorado28,9240.71×
Mississippi28,5761.35×
Arkansas26,8581.27×
Wisconsin26,7450.69×
Minnesota25,4480.69×
Oklahoma24,9470.87×
Nevada24,0700.97×
Oregon24,0330.81×
New Mexico21,1481.64×
Kansas15,6210.77×
Utah13,4210.58×
Iowa13,2510.62×
Nebraska9,2130.71×
Washington, District of Columbia8,7011.12×
West Virginia8,5590.71×
Idaho7,2830.56×
Rhode Island7,2810.89×
Hawaii7,1080.64×
New Hampshire6,4230.63×
Delaware6,3170.89×
Maine5,1110.55×
Alaska4,4810.81×
Montana3,6680.51×
South Dakota3,2880.55×
North Dakota3,1440.59×
Vermont2,0780.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 21 Savage audience
BrandAffinityCategory
Iggy Azalea25.1×Music & Radio
Diddy7.58×Music & Radio
Taboo (rapper)19.43×Music & Radio
Cheek (rapper)25.18×Music & Radio
Bridgit Mendler16.57×Movies & TV
Diggy Simmons33.4×Music & Radio
Venom (band)10.22×Music & Radio
Bow Wow (rapper)14×Music & Radio
Future9.33×Music & Radio
André 300018.89×Music & Radio
Abra (rapper)19.35×Music & Radio
Scarface7.9×Music & Radio
Gmail2.35×Internet & Social Media
Big Time Rush12.13×Movies & TV
Current events1.59×Arts & Culture
Coolio13.35×Music & Radio
Hajime no Ippo21.24×Literature
Q-Tip (musician)23.75×Music & Radio
Fifth Harmony13.75×Music & Radio
AT&T Stadium7.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 21 Savage audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.47
Social Media UsageJOY1.42
ExtroversionTHRILL1.39
Family OrientationCONSERVATISM1.39
Early Adopter MentalityPOWER1.34
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for 21 Savage
CountryShare
United States51.7%
United Kingdom4.1%
Japan4.0%

See 21 Savage audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does 21 Savage have in United States?

21 Savage has an estimated audience of 2,574,903 people in United States, concentrated in California and Texas.

What is the gender split and age of 21 Savage fans?

35.6% of 21 Savage fans are female, 64.4% are male, with an average age of 31.2 years.

Which brands do 21 Savage fans like most?

21 Savage fans show strongest brand affinity for Iggy Azalea (25.1×), Diddy (7.58×), and Taboo (rapper) (19.43×) over the country average.

Where do 21 Savage fans live in United States?

21 Savage fans in United States are most concentrated in California (reach 294,351), Texas (reach 274,562), and Florida (reach 207,844). These three regions account for the largest share of the active audience.

What other brands do 21 Savage fans also like?

Beyond 21 Savage itself, the audience over-indexes on Diddy (7.58×), Taboo (rapper) (19.43×), Cheek (rapper) (25.18×), and Bridgit Mendler (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 21 Savage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.