Offset Audience in United States
Offset has an estimated audience of 1,574,632 people in United States. 40.8% are female, 59.2% are male, average age 29.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Pocoyo, Singer-songwriter, Hair Extensions.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Pocoyo, with strongest over-indexing on Autism Awareness (10.65× the country average). Demographically, the Offset audience skews more male with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Offset fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 29.4 |
| Estimated audience size | 1,574,632 |
Audience persona
The typical Offset fan in United States is more male, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 10.65× | Health |
| Diabetes mellitus awareness | 7.06× | Health |
| Pocoyo | 45.98× | Literature |
| Singer-songwriter | 3.47× | Music & Radio |
| Hair Extensions | 5.08× | Beauty & Wellness |
| Microblogging | 7.36× | Technology & Electronics |
| ASAP Rocky | 9.88× | Music & Radio |
| Megan Fox | 6.58× | Movies & TV |
| Toyota Supra | 11.07× | Cars & Mobility |
| Lil Uzi Vert | 15.59× | Music & Radio |
| Bridgit Mendler | 16.29× | Movies & TV |
| Houston Astros | 5.6× | Sports |
| Spotify | 2.1× | Internet & Social Media |
| Supreme | 5.45× | Fashion & Accessoires |
| Income tax | 7.63× | Business & Career |
| Stussy | 7.56× | Fashion & Accessoires |
| Rick and Morty | 4.58× | Movies & TV |
| Fifth Harmony | 16.26× | Music & Radio |
| 21 Savage | 12.02× | Music & Radio |
| Streetwear | 3.17× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.51 |
| Early Adopter Mentality | POWER | 1.56 |
| Social Media Usage | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.16 |
| Extroversion | THRILL | 1.15 |
| Healthy Lifestyle | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.2% |
| Japan | 5.9% |
| Brazil | 5.1% |
See Offset audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Offset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.