Offset Audience in United States
Offset has an estimated audience of 1,574,632 people in United States. 40.8% are female, 59.2% are male, average age 29.4. Top brand affinities: Combat sport, Japanese domestic market, Product design, Tezz, Litter box.
Top brand affinities include Combat sport, Japanese domestic market, Product design, with strongest over-indexing on Combat sport (2.64× the country average). Demographically, the Offset audience skews more male with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Offset fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 29.4 |
| Estimated audience size | 1,574,632 |
Audience persona
The typical Offset fan in United States is more male, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.64× | Sports |
| Japanese domestic market | 7.82× | Politics & Society |
| Product design | 2.28× | Business & Career |
| Tezz | 5.99× | Movies & TV |
| Litter box | 1.63× | Pets & Animals |
| Racing | 1.93× | Cars & Mobility |
| Progressive rock | 1.51× | Music & Radio |
| Hebe | 4.41× | Home & Garden |
| Bank account | 1.67× | Business & Career |
| No Escape (1994 film) | 7.53× | Movies & TV |
| UK garage | 3.58× | Music & Radio |
| 3D printing | 1.64× | Technology & Electronics |
| Chili con carne | 5.19× | Food & Beverages |
| Harlow | 7.47× | Travel & Leisure |
| Joshua Jackson | 2.82× | Movies & TV |
| Tepatitlán | 18.8× | Travel & Leisure |
| Ellen Burstyn | 5.45× | Movies & TV |
| Iowa Lottery | 6.24× | Games |
| Staycation | 1.96× | Home & Garden |
| Monogram | 2.24× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.51 |
| Early Adopter Mentality | POWER | 1.56 |
| Social Media Usage | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.16 |
| Extroversion | THRILL | 1.15 |
| Healthy Lifestyle | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.2% |
| Japan | 5.9% |
| Brazil | 5.1% |
See Offset audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Offset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.