Rascasse Audience Intelligence

Offset Audience in United States

A data profile of the people who buy, follow and care about Offset in United States — modelled from more than twelve digital signal sources. Offset has an estimated audience of 2,659,518 people in United States.

#140among Singer-songwriter in United States#1856among Person in United States#1183in Music & Radio

The average Offset fan in United States is 29.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair Extensions, Megan Fox, Gunna, with strongest over-indexing on Hair Extensions (6.26× the country average).

Demographically, the Offset audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Offset fan in United States is more male, around 29.3 years old, with strong Career Orientation tendencies and a notable affinity for Hair Extensions.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Offset profile in United States.

Audience size
2.7M
in United States
Gender
42.4%♀
57.6% male
Age
29.3
average years
Country rank
#11365
Person in United States
Fig. 01

Search interest · 12-month trend

+257%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Offset fans

42.4% are female, 57.6% are male, average age 29.3.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Offset audience in United States
MetricValue
Female42.4%
Male57.6%
Average age29.3
Estimated audience size2,659,518
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Offset audience in United States
Age bracketShare%
16-1947%
20-2924%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

58.7%

of the worldwide Offset audience comes from United States.

Worldwide audience distribution share by country for Offset
CountryShare
United States58.7%
Japan4.5%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Offset audience in United States is strongest.

Fig. 05

Top regions by affinity

Offset fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~90K1.82×
02Maryland~40K1.43×
03Alabama~30K1.40×
04Florida~100K1.39×
05Louisiana~30K1.35×
06Mississippi~20K1.35×
07Washington, District of Columbia~6K1.33×
08New York~100K1.27×
09South Carolina~30K1.27×
10North Carolina~60K1.26×
11Nevada~20K1.21×
12Texas~200K1.18×
13Delaware~5K1.18×
14Virginia~40K1.16×
15Illinois~60K1.13×
16New Jersey~40K1.12×
17Tennessee~40K1.12×
18Massachusetts~30K1.12×
19Ohio~50K1.11×
20Arkansas~10K1.10×
21California~200K1.09×
22Indiana~30K1.08×
23Arizona~30K1.07×
24Pennsylvania~60K1.05×
25Connecticut~20K1.05×
26Rhode Island~5K1.05×
27Missouri~30K1.03×
28Oklahoma~20K0.98×
29Michigan~40K0.97×
30Kentucky~20K0.91×
31New Mexico~7K0.91×
32Kansas~10K0.87×
33West Virginia~6K0.87×
34Wisconsin~20K0.86×
35Minnesota~20K0.86×
36North Dakota~3K0.81×
37Nebraska~6K0.79×
38Washington~20K0.78×
39Hawaii~5K0.78×
40Iowa~10K0.77×
41New Hampshire~5K0.77×
42Alaska~3K0.77×
43Colorado~20K0.75×
44South Dakota~3K0.75×
45Maine~4K0.71×
46Vermont~2K0.70×
47Oregon~10K0.69×
48Montana~3K0.67×
49Idaho~5K0.62×
50Utah~9K0.61×
Fig. 06

Affinity by region

Affinity by region — Offset, United States
0.61×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Offset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Offset audience
#·InterestCategoryAffinity×
01Calum ScottMusic & Radio26.50×
02Leona LewisMusic & Radio23.18×
03Metro BoominMusic & Radio22.16×
04GunnaMusic & Radio20.73×
05Fifth HarmonyMusic & Radio18.93×
06Bridgit MendlerMovies & TV15.14×
0721 SavageMusic & Radio12.23×
08T.I.Music & Radio10.31×
09Megan FoxMovies & TV7.88×
10Digital audio workstationTechnology & Electronics7.27×
11ASAP RockyMusic & Radio7.26×
12Kendrick LamarMusic & Radio6.72×
13Teyana TaylorMovies & TV6.53×
14Hair ExtensionsBeauty & Wellness6.26×
15Rick and MortyMovies & TV5.14×
16DancehallsMusic & Radio4.10×
17Music festivalsMusic & Radio2.87×
18High-definition televisionTechnology & Electronics2.34×
19TikTokInternet & Social Media2.21×
20ConcertsMusic & Radio2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Offset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Offset audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Risk AppetiteTHRILL1.41×
Price SensitivityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Offset audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
CreativityOPEN0.85×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Offset have in United States?

Offset has an estimated audience of 2,659,518 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Offset fans?

42.4% of Offset fans are female, 57.6% are male, with an average age of 29.3 years.

03

Which brands do Offset fans like most?

Offset fans show strongest brand affinity for Hair Extensions (6.26×), Megan Fox (7.88×), and Gunna (20.73×) over the country average.

04

Where do Offset fans live in United States?

Offset fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Offset fans also like?

Beyond Offset itself, the audience over-indexes on Megan Fox (7.88×), Gunna (20.73×), Metro Boomin (22.16×), and Calum Scott (26.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Offset audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Offset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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