National Historic Landmark Audience in United States

National Historic Landmark logo

National Historic Landmark has an estimated audience of 2,335,057 people in United States. 59.6% are female, 40.4% are male, average age 47.5. Top regions: California, Texas, Ohio. Top brand affinities: Urban Outfitters, Israel, Natural rubber, Alaska, Minnesota.

The average National Historic Landmark fan in United States is 47.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Urban Outfitters, Israel, Natural rubber, with strongest over-indexing on Urban Outfitters (4.49× the country average). Demographically, the National Historic Landmark audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of National Historic Landmark fans

Demographic split for National Historic Landmark audience in United States
MetricValue
Female59.6%
Male40.4%
Average age47.5
Estimated audience size2,335,057

Audience persona

The typical National Historic Landmark fan in United States is more female, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for National Historic Landmark in United States
RegionReachAffinity
California332,2981.29×
Texas157,5700.78×
Ohio121,2831.69×
Virginia118,9632.09×
Florida118,2830.75×
Oregon117,3204.38×
New York93,9660.72×
Washington81,9571.75×
Pennsylvania67,2190.85×
Illinois59,3720.76×
Michigan50,8230.83×
Arizona47,2300.99×
Georgia46,9880.65×
New Jersey41,5430.7×
North Carolina41,3150.59×
Maryland38,7060.96×
Colorado38,6991.05×
Massachusetts36,9750.8×
Minnesota34,5491.03×
Tennessee33,5630.72×
Oklahoma33,4671.29×
Wisconsin33,3560.95×
Missouri32,7710.87×
Indiana31,4380.74×
Utah29,0751.39×
South Carolina25,7570.73×
Kentucky20,9840.72×
Alabama20,6470.63×
Kansas20,5311.12×
Louisiana20,3420.68×
Nevada19,5640.87×
Connecticut16,7710.72×
Arkansas14,4950.75×
Idaho13,0211.11×
Iowa13,0150.68×
New Mexico11,7051×
Mississippi10,7430.56×
Maine8,6451.03×
Nebraska8,4130.72×
Montana8,0061.24×
West Virginia7,7930.72×
Hawaii7,7580.77×
New Hampshire7,4910.81×
Washington, District of Columbia7,0251×
South Dakota5,6711.05×
Wyoming5,4931.59×
Rhode Island4,5470.61×
Alaska4,2960.86×
Vermont4,0360.98×
North Dakota3,9710.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Historic Landmark audience
BrandAffinityCategory
Urban Outfitters4.49×Shopping
Israel3.89×Travel & Leisure
Natural rubber2.92×Cars & Mobility
Alaska1.89×Travel & Leisure
Minnesota1.79×Travel & Leisure
Jeep Wagoneer5.5×Cars & Mobility
Collectable1.51×Kids & Family
Pillow1.98×Home & Garden
Jingoism1.54×Politics & Society
Kerala4.4×Travel & Leisure
Steampunk3.06×Fashion & Accessoires
Nebraska1.61×Travel & Leisure
Nebraska Cornhuskers football2.12×Sports
JamBase6.65×Music & Radio
Voter registration2.69×Politics & Society
Sailor2.7×Travel & Leisure
Sinaloa1.98×Travel & Leisure
Urban horticulture1.9×Home & Garden
Public speaking2×Politics & Society
Nurse education1.62×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Historic Landmark audience
TraitClusterScore
PatriotismCONSERVATISM4.09
TravellingTHRILL2.25
Urban LifestyleOPEN1.98
Community OrientationOPEN1.98
Design AffinityPREMIUM1.83
SustainabilityBALANCE1.76

Worldwide distribution

Worldwide audience distribution share by country for National Historic Landmark
CountryShare
United States77.6%
United Kingdom6.0%
Canada3.1%

See National Historic Landmark audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does National Historic Landmark have in United States?

National Historic Landmark has an estimated audience of 2,335,057 people in United States, concentrated in California and Texas.

What is the gender split and age of National Historic Landmark fans?

59.6% of National Historic Landmark fans are female, 40.4% are male, with an average age of 47.5 years.

Which brands do National Historic Landmark fans like most?

National Historic Landmark fans show strongest brand affinity for Urban Outfitters (4.49×), Israel (3.89×), and Natural rubber (2.92×) over the country average.

Where do National Historic Landmark fans live in United States?

National Historic Landmark fans in United States are most concentrated in California (reach 332,298), Texas (reach 157,570), and Ohio (reach 121,283). These three regions account for the largest share of the active audience.

What other brands do National Historic Landmark fans also like?

Beyond National Historic Landmark itself, the audience over-indexes on Israel (3.89×), Natural rubber (2.92×), Alaska (1.89×), and Minnesota (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Historic Landmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.