Rascasse Audience Intelligence

National Historic Landmark Audience in United States

A data profile of the people who buy, follow and care about National Historic Landmark in United States — modelled from more than twelve digital signal sources. National Historic Landmark has an estimated audience of 2,335,057 people in United States.

#5826among Topic in United States

The average National Historic Landmark fan in United States is 47.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (9.02× the country average).

Demographically, the National Historic Landmark audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Historic Landmark fan in United States is more female, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Historic Landmark profile in United States.

Audience size
2.3M
in United States
Gender
59.6%♀
40.4% male
Age
47.5
average years
Country rank
#12576
Topic in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Historic Landmark fans

59.6% are female, 40.4% are male, average age 47.5.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for National Historic Landmark audience in United States
MetricValue
Female59.6%
Male40.4%
Average age47.5
Estimated audience size2,335,057
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the National Historic Landmark audience in United States
Age bracketShare%
16-195%
20-2911%
30-3917%
40-4926%
50+41%
Fig. 04

Worldwide distribution

77.5%

of the worldwide National Historic Landmark audience comes from United States.

Worldwide audience distribution share by country for National Historic Landmark
CountryShare
United States77.5%
United Kingdom6.0%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Historic Landmark audience in United States is strongest.

Fig. 05

Top regions by affinity

National Historic Landmark fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K5.99×
02Oregon~90K3.49×
03Iowa~40K2.29×
04Virginia~90K1.61×
05Washington~70K1.53×
06Kentucky~40K1.52×
07Ohio~100K1.37×
08Kansas~20K1.24×
09Utah~30K1.21×
10Arizona~60K1.17×
11Montana~7K1.15×
12California~300K1.10×
13Oklahoma~30K1.05×
14South Dakota~6K1.03×
15Idaho~10K1.01×
16Illinois~80K1.00×
17Maine~8K1.00×
18Alaska~5K1.00×
19Colorado~40K0.98×
20New Mexico~10K0.95×
21Minnesota~30K0.93×
22Washington, District of Columbia~6K0.91×
23New Hampshire~8K0.89×
24North Dakota~4K0.86×
25Missouri~30K0.85×
26Wisconsin~30K0.85×
27Nebraska~10K0.82×
28Maryland~30K0.80×
29Nevada~20K0.79×
30Pennsylvania~60K0.78×
31Arkansas~10K0.77×
32West Virginia~8K0.76×
33Texas~200K0.75×
34Michigan~50K0.74×
35Hawaii~7K0.74×
36Massachusetts~30K0.73×
37New Jersey~40K0.71×
38Indiana~30K0.71×
39South Carolina~20K0.71×
40Rhode Island~5K0.71×
41Connecticut~20K0.70×
42Tennessee~30K0.69×
43Florida~100K0.68×
44Mississippi~10K0.68×
45New York~90K0.67×
46Delaware~4K0.67×
47North Carolina~50K0.66×
48Louisiana~20K0.66×
49Alabama~20K0.65×
50Georgia~40K0.60×
Fig. 06

Affinity by region

Affinity by region — National Historic Landmark, United States
0.60×1.00×5.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Historic Landmark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Historic Landmark audience
#·InterestCategoryAffinity×
01Mohonk Mountain HouseTravel & Leisure22.84×
02Sustainable energyHome & Garden9.02×
03Renewable energyBusiness & Career7.23×
04Garden centreHome & Garden6.06×
05Weather forecastingHome & Garden5.91×
06US Open (tennis)Sports5.77×
07FedExBusiness & Career5.63×
08QVCMovies & TV4.72×
09First class travelTravel & Leisure4.03×
10Rail transportTravel & Leisure3.59×
11Solar energyHome & Garden3.29×
12Discount storesShopping3.00×
13InnovationBusiness & Career2.92×
14Mortgage loansBusiness & Career2.65×
15AirbnbTravel & Leisure2.40×
16Shopping mallsShopping2.21×
17SubwayFood & Beverages2.06×
18PinterestInternet & Social Media1.99×
19Pizza HutFood & Beverages1.93×
20FurnitureHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Historic Landmark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Historic Landmark audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.37×
SustainabilityBALANCE2.63×
Convenience OrientationPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Historic Landmark audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
CreativityOPEN0.87×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Historic Landmark have in United States?

National Historic Landmark has an estimated audience of 2,335,057 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Historic Landmark fans?

59.6% of National Historic Landmark fans are female, 40.4% are male, with an average age of 47.5 years.

03

Which brands do National Historic Landmark fans like most?

National Historic Landmark fans show strongest brand affinity for Sustainable energy (9.02×), Renewable energy (7.23×), and FedEx (5.63×) over the country average.

04

Where do National Historic Landmark fans live in United States?

National Historic Landmark fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do National Historic Landmark fans also like?

Beyond National Historic Landmark itself, the audience over-indexes on Renewable energy (7.23×), FedEx (5.63×), Weather forecasting (5.91×), and Mohonk Mountain House (22.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See National Historic Landmark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Historic Landmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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