Rascasse Audience Intelligence

Historic preservation Audience in United States

A data profile of the people who buy, follow and care about Historic preservation in United States — modelled from more than twelve digital signal sources. Historic preservation has an estimated audience of 7,956,761 people in United States.

#2737among Topic in United States#381in Travel & Leisure

The average Historic preservation fan in United States is 47.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google News, FedEx, Nature, with strongest over-indexing on Google News (3.22× the country average).

Demographically, the Historic preservation audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Historic preservation fan in United States is more female, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Historic preservation profile in United States.

Audience size
8M
in United States
Gender
55.5%♀
44.5% male
Age
47.6
average years
Country rank
#4454
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Historic preservation fans

55.5% are female, 44.5% are male, average age 47.6.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Historic preservation audience in United States
MetricValue
Female55.5%
Male44.5%
Average age47.6
Estimated audience size7,956,761
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Historic preservation audience in United States
Age bracketShare%
16-198%
20-2910%
30-3914%
40-4922%
50+45%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Historic preservation audience comes from United States.

Worldwide audience distribution share by country for Historic preservation
CountryShare
United States32.5%
Italy9.1%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Historic preservation audience in United States is strongest.

Fig. 05

Top regions by affinity

Historic preservation fans by region: top regions in United States
#RegionReachAffinity×
01Maine~60K2.10×
02Washington, District of Columbia~40K1.66×
03Iowa~100K1.48×
04Maryland~200K1.46×
05Vermont~20K1.27×
06Alaska~20K1.15×
07Virginia~200K1.12×
08North Dakota~20K1.12×
09Montana~20K1.10×
10Rhode Island~30K1.08×
11South Dakota~20K1.07×
12Connecticut~80K1.06×
13Arkansas~70K1.06×
14Georgia~200K0.99×
15South Carolina~100K0.99×
16Mississippi~60K0.99×
17Delaware~20K0.99×
18New Mexico~40K0.98×
19West Virginia~40K0.98×
20Hawaii~30K0.97×
21New Hampshire~30K0.97×
22Louisiana~100K0.94×
23Idaho~40K0.94×
24Nebraska~40K0.93×
25Massachusetts~100K0.92×
26Kentucky~90K0.92×
27Oregon~80K0.92×
28New York~400K0.91×
29Indiana~100K0.91×
30Oklahoma~80K0.91×
31Kansas~60K0.91×
32Pennsylvania~200K0.89×
33Missouri~100K0.88×
34Colorado~100K0.88×
35Wisconsin~100K0.87×
36Utah~60K0.87×
37Alabama~100K0.86×
38New Jersey~200K0.85×
39Nevada~70K0.85×
40North Carolina~200K0.84×
41Washington~100K0.84×
42Tennessee~100K0.83×
43Minnesota~90K0.82×
44Arizona~100K0.78×
45Illinois~200K0.77×
46Michigan~200K0.76×
47Ohio~200K0.75×
48Florida~400K0.68×
49Texas~400K0.64×
50California~500K0.61×
Fig. 06

Affinity by region

Affinity by region — Historic preservation, United States
0.61×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Historic preservation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Historic preservation audience
#·InterestCategoryAffinity×
01HyattTravel & Leisure6.39×
02Cultural heritagePolitics & Society4.95×
03Marriott Hotels & ResortsTravel & Leisure3.94×
04Renewable energyBusiness & Career3.26×
05Google NewsNews3.22×
06Sustainable energyHome & Garden2.93×
07Rail transportTravel & Leisure2.92×
08FedExBusiness & Career2.87×
09InnovationBusiness & Career2.64×
10Solar energyHome & Garden2.47×
11Hardware storeHome & Garden2.38×
12Charitable organizationPolitics & Society2.29×
13Trader Joe'sShopping1.87×
14Nonprofit organizationPolitics & Society1.86×
15MSNNews1.69×
16CNNMovies & TV1.68×
17NatureHome & Garden1.63×
18PinterestInternet & Social Media1.57×
19VacationsTravel & Leisure1.57×
20AirbnbTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Historic preservation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Historic preservation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.36×
Community OrientationOPEN2.02×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Historic preservation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.90×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Historic preservation have in United States?

Historic preservation has an estimated audience of 7,956,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Historic preservation fans?

55.5% of Historic preservation fans are female, 44.5% are male, with an average age of 47.6 years.

03

Which brands do Historic preservation fans like most?

Historic preservation fans show strongest brand affinity for Google News (3.22×), FedEx (2.87×), and Nature (1.63×) over the country average.

04

Where do Historic preservation fans live in United States?

Historic preservation fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Historic preservation fans also like?

Beyond Historic preservation itself, the audience over-indexes on FedEx (2.87×), Nature (1.63×), Renewable energy (3.26×), and Hyatt (6.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Historic preservation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Historic preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →