Historic preservation Audience in United States

Historic preservation has an estimated audience of 7,956,761 people in United States. 55.5% are female, 44.5% are male, average age 47.6. Top regions: California, New York, Texas. Top brand affinities: MSN, Staples (Canada), Great Clips, Sam Elliott, Chuck Norris.

The average Historic preservation fan in United States is 47.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include MSN, Staples (Canada), Great Clips, with strongest over-indexing on MSN (5.89× the country average). Demographically, the Historic preservation audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Historic preservation fans

Demographic split for Historic preservation audience in United States
MetricValue
Female55.5%
Male44.5%
Average age47.6
Estimated audience size7,956,761

Audience persona

The typical Historic preservation fan in United States is more female, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Historic preservation in United States
RegionReachAffinity
California522,7480.6×
New York451,3291.02×
Texas394,0790.58×
Florida323,7230.6×
Georgia268,8571.1×
Pennsylvania239,2080.89×
Virginia227,8771.18×
Maryland199,5251.46×
North Carolina178,6960.75×
Illinois170,9430.64×
New Jersey162,8530.8×
Iowa153,7032.34×
Ohio141,9770.58×
Massachusetts141,8270.9×
Michigan127,4020.61×
South Carolina121,8901.02×
Washington114,5180.72×
Tennessee111,6080.7×
Indiana110,1240.76×
Colorado109,0850.87×
Missouri106,6520.83×
Connecticut105,4381.32×
Arizona97,2490.6×
Louisiana90,6160.88×
Wisconsin85,1420.71×
Kentucky75,0390.75×
Mississippi70,7751.08×
Minnesota70,7640.62×
Arkansas70,4211.07×
Oklahoma68,8680.78×
Alabama65,6050.59×
Washington, District of Columbia63,7252.66×
Oregon62,7610.69×
Maine55,7511.96×
Utah47,7070.67×
Kansas43,1740.69×
New Mexico35,6410.89×
Rhode Island33,4711.32×
Montana30,4971.38×
West Virginia30,3830.82×
Nevada29,9160.39×
Vermont29,2632.09×
Alaska27,9871.64×
Hawaii26,8020.78×
Idaho25,8990.65×
North Dakota25,4011.55×
South Dakota24,0811.31×
New Hampshire23,1080.74×
Wyoming22,6871.92×
Nebraska22,6280.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Historic preservation audience
BrandAffinityCategory
MSN5.89×News
Staples (Canada)4.56×Business & Career
Great Clips4.79×Beauty & Wellness
Sam Elliott6.45×Movies & TV
Chuck Norris4.06×Movies & TV
Hobby Lobby2.51×Home & Garden
Jane Fonda8.99×Movies & TV
Google Flights3.5×Travel & Leisure
Nature1.88×Home & Garden
North Korea6.73×Travel & Leisure
Lebanon7.14×Travel & Leisure
Czech Republic8.64×Travel & Leisure
Federal Bureau of Investigation6.84×Politics & Society
Aldi2.17×Shopping
Fox News Channel1.62×Movies & TV
Deion Sanders5.39×Sports
Jane Goodall6.11×Pets & Animals
Catherine O'Hara3.49×Movies & TV
Planet Fitness1.96×Sports
Happiness1.54×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Historic preservation audience
TraitClusterScore
PatriotismCONSERVATISM2.85
Community OrientationOPEN1.87
TravellingTHRILL1.8
Design AffinityPREMIUM1.8
DIY MentalityTHRILL1.55
TraditionCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Historic preservation
CountryShare
United States32.5%
Italy9.1%
United Kingdom8.0%

See Historic preservation audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Historic preservation have in United States?

Historic preservation has an estimated audience of 7,956,761 people in United States, concentrated in California and New York.

What is the gender split and age of Historic preservation fans?

55.5% of Historic preservation fans are female, 44.5% are male, with an average age of 47.6 years.

Which brands do Historic preservation fans like most?

Historic preservation fans show strongest brand affinity for MSN (5.89×), Staples (Canada) (4.56×), and Great Clips (4.79×) over the country average.

Where do Historic preservation fans live in United States?

Historic preservation fans in United States are most concentrated in California (reach 522,748), New York (reach 451,329), and Texas (reach 394,079). These three regions account for the largest share of the active audience.

What other brands do Historic preservation fans also like?

Beyond Historic preservation itself, the audience over-indexes on Staples (Canada) (4.56×), Great Clips (4.79×), Sam Elliott (6.45×), and Chuck Norris (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Historic preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.