Historic preservation Audience in United States

Historic preservation logo

Historic preservation has an estimated audience of 7,956,761 people in United States. 55.5% are female, 44.5% are male, average age 47.6. Top regions: California, New York, Texas. Top brand affinities: Israel, Urban Outfitters, Jeep Wagoneer, Product design, Natural rubber.

The average Historic preservation fan in United States is 47.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Urban Outfitters, Jeep Wagoneer, with strongest over-indexing on Israel (4.72× the country average). Demographically, the Historic preservation audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Historic preservation fans

Demographic split for Historic preservation audience in United States
MetricValue
Female55.5%
Male44.5%
Average age47.6
Estimated audience size7,956,761

Audience persona

The typical Historic preservation fan in United States is more female, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Historic preservation in United States
RegionReachAffinity
California522,7480.6×
New York451,3291.02×
Texas394,0790.58×
Florida323,7230.6×
Georgia268,8571.1×
Pennsylvania239,2080.89×
Virginia227,8771.18×
Maryland199,5251.46×
North Carolina178,6960.75×
Illinois170,9430.64×
New Jersey162,8530.8×
Iowa153,7032.34×
Ohio141,9770.58×
Massachusetts141,8270.9×
Michigan127,4020.61×
South Carolina121,8901.02×
Washington114,5180.72×
Tennessee111,6080.7×
Indiana110,1240.76×
Colorado109,0850.87×
Missouri106,6520.83×
Connecticut105,4381.32×
Arizona97,2490.6×
Louisiana90,6160.88×
Wisconsin85,1420.71×
Kentucky75,0390.75×
Mississippi70,7751.08×
Minnesota70,7640.62×
Arkansas70,4211.07×
Oklahoma68,8680.78×
Alabama65,6050.59×
Washington, District of Columbia63,7252.66×
Oregon62,7610.69×
Maine55,7511.96×
Utah47,7070.67×
Kansas43,1740.69×
New Mexico35,6410.89×
Rhode Island33,4711.32×
Montana30,4971.38×
West Virginia30,3830.82×
Nevada29,9160.39×
Vermont29,2632.09×
Alaska27,9871.64×
Hawaii26,8020.78×
Idaho25,8990.65×
North Dakota25,4011.55×
South Dakota24,0811.31×
New Hampshire23,1080.74×
Wyoming22,6871.92×
Nebraska22,6280.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Historic preservation audience
BrandAffinityCategory
Israel4.72×Travel & Leisure
Urban Outfitters3.26×Shopping
Jeep Wagoneer7.14×Cars & Mobility
Product design2.23×Business & Career
Natural rubber1.92×Cars & Mobility
JamBase8.69×Music & Radio
Nebraska Cornhuskers football2.5×Sports
Boracay6.39×Travel & Leisure
Public speaking2.64×Politics & Society
Panama2.37×Travel & Leisure
Bank account1.58×Business & Career
Urban horticulture2.1×Home & Garden
UK garage3.19×Music & Radio
Steampunk2.83×Fashion & Accessoires
Electrolyte2.56×Health
Janitor3.4×Home & Garden
Glossier2.65×Beauty & Wellness
Jesse Plemons1.68×Movies & TV
Home staging2.55×Home & Garden
Stamp collecting2.28×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Historic preservation audience
TraitClusterScore
PatriotismCONSERVATISM2.85
Community OrientationOPEN1.87
TravellingTHRILL1.8
Design AffinityPREMIUM1.8
DIY MentalityTHRILL1.55
TraditionCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Historic preservation
CountryShare
United States32.5%
Italy9.1%
United Kingdom8.0%

See Historic preservation audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Historic preservation have in United States?

Historic preservation has an estimated audience of 7,956,761 people in United States, concentrated in California and New York.

What is the gender split and age of Historic preservation fans?

55.5% of Historic preservation fans are female, 44.5% are male, with an average age of 47.6 years.

Which brands do Historic preservation fans like most?

Historic preservation fans show strongest brand affinity for Israel (4.72×), Urban Outfitters (3.26×), and Jeep Wagoneer (7.14×) over the country average.

Where do Historic preservation fans live in United States?

Historic preservation fans in United States are most concentrated in California (reach 522,748), New York (reach 451,329), and Texas (reach 394,079). These three regions account for the largest share of the active audience.

What other brands do Historic preservation fans also like?

Beyond Historic preservation itself, the audience over-indexes on Urban Outfitters (3.26×), Jeep Wagoneer (7.14×), Product design (2.23×), and Natural rubber (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Historic preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.