Historic preservation Audience in Germany
Historic preservation has an estimated audience of 653,181 people in Germany. 49.1% are female, 50.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Square foot gardening, Dog breed, Pantsuit, Home construction, Gil Ofarim.
The average Historic preservation fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Square foot gardening, Dog breed, Pantsuit, with strongest over-indexing on Square foot gardening (70.45× the country average). Demographically, the Historic preservation audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Historic preservation fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.2 |
| Estimated audience size | 653,181 |
Audience persona
The typical Historic preservation fan in Germany is balanced, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Square foot gardening.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,077 | 0.71× |
| Bayern | 98,562 | 0.94× |
| Hessen | 70,607 | 1.42× |
| Baden-Württemberg | 54,944 | 0.62× |
| Niedersachsen | 45,589 | 0.72× |
| Sachsen | 39,644 | 1.24× |
| Berlin | 33,994 | 1.16× |
| Mecklenburg-Vorpommern | 27,555 | 2.21× |
| Brandenburg | 20,617 | 1.02× |
| Rheinland-Pfalz | 19,183 | 0.59× |
| Hamburg | 18,582 | 1.26× |
| Sachsen-Anhalt | 16,605 | 0.98× |
| Thüringen | 16,129 | 0.97× |
| Schleswig-Holstein | 10,525 | 0.45× |
| Saarland | 5,752 | 0.72× |
| Bremen | 5,645 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Square foot gardening | 70.45× | Home & Garden |
| Dog breed | 1.81× | Pets & Animals |
| Pantsuit | 12.35× | Fashion & Accessoires |
| Home construction | 1.7× | Home & Garden |
| Gil Ofarim | 2.17× | Music & Radio |
| Commercial mortgage | 3.3× | Business & Career |
| Product design | 2.58× | Business & Career |
| Israel | 2.95× | Travel & Leisure |
| Hypertext | 3.88× | Technology & Electronics |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.77× | Music & Radio |
| Urban horticulture | 1.91× | Home & Garden |
| Collectable | 1.67× | Kids & Family |
| Business English | 2.71× | Business & Career |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Natural rubber | 1.68× | Cars & Mobility |
| Volvo V60 | 3.45× | Cars & Mobility |
| JDSU | 2.29× | Business & Career |
| Steampunk | 2.56× | Fashion & Accessoires |
| Cachorro | 2.19× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.23 |
| Sports Activity | POWER | 1.95 |
| Sustainability | BALANCE | 1.94 |
| Design Affinity | PREMIUM | 1.84 |
| Tradition | CONSERVATISM | 1.83 |
| Risk Appetite | THRILL | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| Italy | 9.1% |
| United Kingdom | 8.0% |
See Historic preservation audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Historic preservation have in Germany?
Historic preservation has an estimated audience of 653,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Historic preservation fans?
49.1% of Historic preservation fans are female, 50.9% are male, with an average age of 41.2 years.
Which brands do Historic preservation fans like most?
Historic preservation fans show strongest brand affinity for Square foot gardening (70.45×), Dog breed (1.81×), and Pantsuit (12.35×) over the country average.
Where do Historic preservation fans live in Germany?
Historic preservation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,077), Bayern (reach 98,562), and Hessen (reach 70,607). These three regions account for the largest share of the active audience.
What other brands do Historic preservation fans also like?
Beyond Historic preservation itself, the audience over-indexes on Dog breed (1.81×), Pantsuit (12.35×), Home construction (1.7×), and Gil Ofarim (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Historic preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.