Rascasse Audience Intelligence

Historic preservation Audience in Germany

A data profile of the people who buy, follow and care about Historic preservation in Germany — modelled from more than twelve digital signal sources. Historic preservation has an estimated audience of 653,181 people in Germany.

#4022among Topic in Germany#738in Travel & Leisure

The average Historic preservation fan in Germany is 41.2 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Orient Express, Google News, Online newspaper, with strongest over-indexing on Orient Express (32.56× the country average).

Demographically, the Historic preservation audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Historic preservation fan in Germany is balanced, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Orient Express.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Historic preservation profile in Germany.

Audience size
653K
in Germany
Gender
49.1%♀
50.9% male
Age
41.2
average years
Country rank
#9389
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Historic preservation fans

49.1% are female, 50.9% are male, average age 41.2.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Historic preservation audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age41.2
Estimated audience size653,181
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Historic preservation audience in Germany
Age bracketShare%
16-1918%
20-2914%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Historic preservation audience comes from Germany.

Worldwide audience distribution share by country for Historic preservation
CountryShare
United States32.5%
Italy9.1%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Historic preservation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Historic preservation fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K4.73×
02Mecklenburg-Vorpommern~20K1.54×
03Hessen~60K1.18×
04Sachsen~40K1.12×
05Hamburg~20K1.05×
06Thüringen~20K1.04×
07Bremen~6K0.99×
08Sachsen-Anhalt~20K0.98×
09Brandenburg~20K0.94×
10Saarland~7K0.93×
11Bayern~90K0.83×
12Rheinland-Pfalz~30K0.77×
13Schleswig-Holstein~20K0.77×
14Niedersachsen~50K0.74×
15Nordrhein-Westfalen~100K0.69×
16Baden-Württemberg~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Historic preservation, Germany
0.65×1.00×4.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Historic preservation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Historic preservation audience
#·InterestCategoryAffinity×
01Orient ExpressCars & Mobility32.56×
02ELISABETTA FRANCHIFashion & Accessoires14.07×
03Kaya ScodelarioMovies & TV11.76×
04Kitchen gardenHome & Garden11.31×
05Hugh GrantMovies & TV8.12×
06Spar (retailer)Shopping7.88×
07Agoda.comTravel & Leisure6.23×
08Real estate investment trustBusiness & Career6.10×
09VotingPolitics & Society5.70×
10Google NewsNews5.03×
11Tour de FranceSports3.82×
12Online newspaperNews3.65×
13Employment agencyBusiness & Career3.57×
14Der TagesspiegelNews3.13×
15PhotovoltaicsHome & Garden2.91×
16SupermanMovies & TV2.75×
17VacationsTravel & Leisure2.68×
18NatureHome & Garden2.60×
19RedditInternet & Social Media2.16×
20AirbnbTravel & Leisure2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Historic preservation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Historic preservation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.24×
Risk AppetiteTHRILL1.86×
ExtroversionTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Historic preservation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
DIY MentalityTHRILL0.72×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Historic preservation have in Germany?

Historic preservation has an estimated audience of 653,181 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Historic preservation fans?

49.1% of Historic preservation fans are female, 50.9% are male, with an average age of 41.2 years.

03

Which brands do Historic preservation fans like most?

Historic preservation fans show strongest brand affinity for Orient Express (32.56×), Google News (5.03×), and Online newspaper (3.65×) over the country average.

04

Where do Historic preservation fans live in Germany?

Historic preservation fans in Germany are most concentrated in Berlin (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Historic preservation fans also like?

Beyond Historic preservation itself, the audience over-indexes on Google News (5.03×), Online newspaper (3.65×), Nature (2.6×), and Spar (retailer) (7.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Historic preservation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Historic preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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