Upstate New York Audience in United States

Upstate New York logo

Upstate New York has an estimated audience of 4,038,036 people in United States. 59.0% are female, 41.0% are male, average age 45.0. Top regions: New York, California, Texas. Top brand affinities: Goop, Pro-Ject, Governor of Michigan, headspace, Wok.

The average Upstate New York fan in United States is 45.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Goop, Pro-Ject, Governor of Michigan, with strongest over-indexing on Goop (13.86× the country average). Demographically, the Upstate New York audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Upstate New York fans

Demographic split for Upstate New York audience in United States
MetricValue
Female59.0%
Male41.0%
Average age45.0
Estimated audience size4,038,036

Audience persona

The typical Upstate New York fan in United States is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Upstate New York in United States
RegionReachAffinity
New York1,119,9434.96×
California391,5280.88×
Texas280,4580.81×
Florida277,4981.02×
New Jersey274,7132.67×
Pennsylvania170,9241.26×
Massachusetts132,1411.66×
Ohio103,2550.83×
North Carolina102,0810.84×
Georgia101,2530.81×
Virginia100,8921.03×
Illinois99,4910.74×
Connecticut87,0842.15×
Maryland82,8541.19×
Michigan78,9810.75×
Arizona67,2400.82×
Washington65,8540.81×
Tennessee64,5260.8×
Indiana57,1780.78×
Colorado51,7540.81×
Missouri46,8850.72×
South Carolina41,9600.69×
Minnesota40,9120.71×
Wisconsin39,3240.65×
Louisiana38,7700.74×
Kentucky37,2840.74×
Alabama35,4680.63×
Oregon35,4380.77×
Utah32,3110.89×
Oklahoma31,8050.71×
Nevada29,2120.75×
Iowa22,5210.68×
Kansas21,9120.69×
Arkansas21,5330.65×
Mississippi20,3660.61×
Rhode Island20,2701.58×
New Hampshire18,2721.15×
Maine16,8951.17×
Idaho16,0020.79×
Hawaii14,8310.85×
Washington, District of Columbia14,3271.18×
New Mexico13,9080.69×
West Virginia13,5120.72×
Nebraska13,4820.67×
Delaware11,9791.08×
Vermont11,5421.63×
Montana8,0760.72×
Alaska6,7930.79×
South Dakota5,4030.58×
North Dakota4,3120.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Upstate New York audience
BrandAffinityCategory
Goop13.86×Internet & Social Media
Pro-Ject8.68×Music & Radio
Governor of Michigan14.7×Politics & Society
headspace18.24×Health
Wok12.58×Food & Beverages
Kerala10.94×Travel & Leisure
Cherish (group)17.33×Music & Radio
Google Home10.18×Technology & Electronics
Grinch6×Movies & TV
Grace Slick13.03×Music & Radio
Hibachi10.77×Food & Beverages
Israel2.87×Travel & Leisure
Product design2.6×Business & Career
Vocal harmony5.94×Music & Radio
El Paso County, Colorado16.49×Travel & Leisure
Kikar HaShabbat19.19×News
Fairy godmother7.96×Literature
Hipster10.04×Politics & Society
Alaska1.78×Travel & Leisure
TV Fanatic10.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Upstate New York audience
TraitClusterScore
ExtroversionTHRILL1.51
Community OrientationOPEN1.5
PatriotismCONSERVATISM1.5
TravellingTHRILL1.39
IndulgenceJOY1.25
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Upstate New York
CountryShare
United States79.0%
Canada4.2%
United Kingdom3.5%

See Upstate New York audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Upstate New York have in United States?

Upstate New York has an estimated audience of 4,038,036 people in United States, concentrated in New York and California.

What is the gender split and age of Upstate New York fans?

59.0% of Upstate New York fans are female, 41.0% are male, with an average age of 45.0 years.

Which brands do Upstate New York fans like most?

Upstate New York fans show strongest brand affinity for Goop (13.86×), Pro-Ject (8.68×), and Governor of Michigan (14.7×) over the country average.

Where do Upstate New York fans live in United States?

Upstate New York fans in United States are most concentrated in New York (reach 1,119,943), California (reach 391,528), and Texas (reach 280,458). These three regions account for the largest share of the active audience.

What other brands do Upstate New York fans also like?

Beyond Upstate New York itself, the audience over-indexes on Pro-Ject (8.68×), Governor of Michigan (14.7×), headspace (18.24×), and Wok (12.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Upstate New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.