A data profile of the people who buy, follow and care about Hudson Valley in United States — modelled from more than twelve digital signal sources. Hudson Valley has an estimated audience of 3,142,028 people in United States.
The average Hudson Valley fan in United States is 44.3 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, California, New Jersey.
Top brand affinities include Mohonk Mountain House, Trader Joe's, Lego, with strongest over-indexing on Mohonk Mountain House (25.91× the country average).
Demographically, the Hudson Valley audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hudson Valley fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Mohonk Mountain House.
The key figures that characterise the Hudson Valley profile in United States.
58.0% are female, 42.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 44.3 |
| Estimated audience size | 3,142,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Hudson Valley audience comes from United States.
| Country | Share |
|---|---|
| United States | 85.6% |
| Canada | 3.5% |
| United Kingdom | 2.3% |
Where the Hudson Valley audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~1.5M | 7.24× | |
| 02 | New Jersey | ~200K | 2.72× | |
| 03 | Connecticut | ~80K | 2.46× | |
| 04 | Vermont | ~10K | 1.88× | |
| 05 | Massachusetts | ~100K | 1.73× | |
| 06 | Washington, District of Columbia | ~20K | 1.65× | |
| 07 | Rhode Island | ~10K | 1.39× | |
| 08 | Pennsylvania | ~100K | 1.26× | |
| 09 | Maine | ~10K | 1.15× | |
| 10 | New Hampshire | ~10K | 1.12× | |
| 11 | Delaware | ~10K | 1.10× | |
| 12 | South Carolina | ~50K | 1.04× | |
| 13 | Maryland | ~50K | 1.01× | |
| 14 | Utah | ~30K | 1.01× | |
| 15 | Florida | ~200K | 0.92× | |
| 16 | Virginia | ~70K | 0.92× | |
| 17 | Colorado | ~40K | 0.91× | |
| 18 | North Carolina | ~90K | 0.90× | |
| 19 | Tennessee | ~50K | 0.87× | |
| 20 | California | ~300K | 0.85× | |
| 21 | South Dakota | ~6K | 0.84× | |
| 22 | Montana | ~7K | 0.83× | |
| 23 | Georgia | ~80K | 0.79× | |
| 24 | Alaska | ~5K | 0.78× | |
| 25 | Louisiana | ~30K | 0.76× | |
| 26 | North Dakota | ~5K | 0.75× | |
| 27 | Illinois | ~80K | 0.74× | |
| 28 | Oregon | ~30K | 0.74× | |
| 29 | Idaho | ~10K | 0.72× | |
| 30 | Minnesota | ~30K | 0.71× | |
| 31 | Hawaii | ~10K | 0.71× | |
| 32 | Nebraska | ~10K | 0.70× | |
| 33 | Ohio | ~70K | 0.69× | |
| 34 | Arizona | ~40K | 0.69× | |
| 35 | Washington | ~40K | 0.69× | |
| 36 | Michigan | ~60K | 0.68× | |
| 37 | Missouri | ~30K | 0.68× | |
| 38 | West Virginia | ~10K | 0.68× | |
| 39 | Texas | ~200K | 0.67× | |
| 40 | Nevada | ~20K | 0.66× | |
| 41 | Kentucky | ~30K | 0.64× | |
| 42 | Iowa | ~20K | 0.64× | |
| 43 | Kansas | ~20K | 0.64× | |
| 44 | Arkansas | ~20K | 0.63× | |
| 45 | Indiana | ~40K | 0.62× | |
| 46 | New Mexico | ~10K | 0.62× | |
| 47 | Wisconsin | ~30K | 0.61× | |
| 48 | Oklahoma | ~20K | 0.61× | |
| 49 | Mississippi | ~20K | 0.61× | |
| 50 | Alabama | ~30K | 0.58× |
The strongest cross-interests of the Hudson Valley audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mohonk Mountain House | Travel & Leisure | 25.91× | ||
| 02 | Weber Grills | Home & Garden | 6.80× | ||
| 03 | Michelin | Cars & Mobility | 6.00× | ||
| 04 | Legoland | Travel & Leisure | 4.95× | ||
| 05 | Buffalo Sabres | Sports | 3.82× | ||
| 06 | Lego | Kids & Family | 3.01× | ||
| 07 | Diaper bag | Kids & Family | 2.32× | ||
| 08 | Dunkin' Donuts | Food & Beverages | 2.23× | ||
| 09 | Innovation | Business & Career | 2.19× | ||
| 10 | Microwave oven | Home & Garden | 2.19× | ||
| 11 | FedEx | Business & Career | 2.10× | ||
| 12 | Trader Joe's | Shopping | 2.04× | ||
| 13 | Solar energy | Home & Garden | 1.96× | ||
| 14 | United Parcel Service | Business & Career | 1.85× | ||
| 15 | Museum | Arts & Culture | 1.71× | ||
| 16 | MSN | News | 1.68× | ||
| 17 | Planet Fitness | Sports | 1.66× | ||
| 18 | Local food | Food & Beverages | 1.62× | ||
| 19 | Nordstrom rack | Fashion & Accessoires | 1.57× | ||
| 20 | Burger King | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.99× | |
| Indulgence | JOY | 1.97× | |
| Travelling | THRILL | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Individualism | JOY | 0.98× | |
| Early Adopter Mentality | POWER | 1.03× |
Hudson Valley has an estimated audience of 3,142,028 people in United States, concentrated in New York and California.
58.0% of Hudson Valley fans are female, 42.0% are male, with an average age of 44.3 years.
Hudson Valley fans show strongest brand affinity for Mohonk Mountain House (25.91×), Trader Joe's (2.04×), and Lego (3.01×) over the country average.
Hudson Valley fans in United States are most concentrated in New York (reach ~1.5M), California (reach ~300K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hudson Valley itself, the audience over-indexes on Trader Joe's (2.04×), Lego (3.01×), MSN (1.68×), and Planet Fitness (1.66×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hudson Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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