Folk rock Audience in United States

Folk rock has an estimated audience of 13,824,077 people in United States. 49.5% are female, 50.5% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Capital One, Diabetes mellitus awareness, Google Maps, Diane Keaton.

The average Folk rock fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Capital One, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Folk rock audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Folk rock fans

Demographic split for Folk rock audience in United States
MetricValue
Female49.5%
Male50.5%
Average age43.5
Estimated audience size13,824,077

Audience persona

The typical Folk rock fan in United States is balanced, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Folk rock in United States
RegionReachAffinity
California1,464,4910.96×
Texas849,9710.72×
New York800,6291.04×
Florida792,1860.85×
Pennsylvania503,1491.08×
Illinois437,6900.95×
Ohio436,6051.03×
North Carolina372,2120.89×
New Jersey335,4440.95×
Arizona335,1651.19×
Michigan330,7610.91×
Massachusetts329,4021.21×
Georgia317,2330.74×
Virginia292,8940.87×
Washington286,3461.03×
Tennessee260,5420.94×
Indiana255,0021.01×
Missouri215,3730.97×
Minnesota206,4921.04×
Wisconsin198,4870.95×
Oregon197,7131.25×
Maryland196,7720.83×
Colorado194,2660.89×
Alabama180,1780.93×
Kentucky179,4951.04×
Oklahoma179,0071.17×
South Carolina158,2500.76×
Louisiana155,5420.87×
Connecticut142,2011.03×
Utah108,3450.88×
Iowa106,9390.94×
Nevada102,7030.77×
Kansas100,7880.93×
Arkansas100,1550.88×
Mississippi73,8630.65×
West Virginia73,8151.15×
Maine68,9021.39×
Idaho68,1640.98×
Nebraska67,3250.97×
New Mexico64,3970.93×
New Hampshire58,1761.07×
Rhode Island51,0691.16×
Hawaii45,2980.76×
Alaska41,6351.41×
Vermont40,1841.66×
Delaware36,5870.96×
Montana36,2950.95×
South Dakota33,0681.03×
Washington, District of Columbia33,0210.79×
North Dakota32,1981.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Folk rock audience
BrandAffinityCategory
Autism Awareness19.03×Health
Capital One8.08×Business & Career
Diabetes mellitus awareness12.48×Health
Google Maps6.31×Internet & Social Media
Diane Keaton9.15×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.55×Business & Career
AccuWeather8.05×Home & Garden
Bruce Willis8.92×Movies & TV
CarGurus7.2×Cars & Mobility
Ozzy Osbourne11.29×Music & Radio
Frank Sinatra15.44×Music & Radio
Beetlejuice5.35×Movies & TV
Income tax13.19×Business & Career
Aaron Rodgers6.87×Sports
Billy Bob Thornton9.11×Movies & TV
Google News6.04×News
DeviantArt7.13×Internet & Social Media
Demi Moore9.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Folk rock audience
TraitClusterScore
TraditionCONSERVATISM1.61
PatriotismCONSERVATISM1.55
Community OrientationOPEN1.34
ExtroversionTHRILL1.32
IndividualismJOY1.27
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Folk rock
CountryShare
United States47.0%
Italy7.1%
United Kingdom6.2%

See Folk rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Folk rock have in United States?

Folk rock has an estimated audience of 13,824,077 people in United States, concentrated in California and Texas.

What is the gender split and age of Folk rock fans?

49.5% of Folk rock fans are female, 50.5% are male, with an average age of 43.5 years.

Which brands do Folk rock fans like most?

Folk rock fans show strongest brand affinity for Autism Awareness (19.03×), Capital One (8.08×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Folk rock fans live in United States?

Folk rock fans in United States are most concentrated in California (reach 1,464,491), Texas (reach 849,971), and New York (reach 800,629). These three regions account for the largest share of the active audience.

What other brands do Folk rock fans also like?

Beyond Folk rock itself, the audience over-indexes on Capital One (8.08×), Diabetes mellitus awareness (12.48×), Google Maps (6.31×), and Diane Keaton (9.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Folk rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.