Rascasse Audience Intelligence

Folk rock Audience in United States

A data profile of the people who buy, follow and care about Folk rock in United States — modelled from more than twelve digital signal sources. Folk rock has an estimated audience of 13,824,077 people in United States.

#74among Musical genre in United States#1723among Topic in United States#170in Music & Radio

The average Folk rock fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genesis (band), The Beach Boys, Real property, with strongest over-indexing on Genesis (band) (5.36× the country average).

Demographically, the Folk rock audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Folk rock fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Genesis (band).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folk rock profile in United States.

Audience size
13.8M
in United States
Gender
49.5%♀
50.5% male
Age
43.5
average years
Country rank
#2565
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folk rock fans

49.5% are female, 50.5% are male, average age 43.5.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Folk rock audience in United States
MetricValue
Female49.5%
Male50.5%
Average age43.5
Estimated audience size13,824,077
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Folk rock audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4922%
50+34%
Fig. 04

Worldwide distribution

47.0%

of the worldwide Folk rock audience comes from United States.

Worldwide audience distribution share by country for Folk rock
CountryShare
United States47.0%
Italy7.1%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folk rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Folk rock fans by region: top regions in United States
#RegionReachAffinity×
01Maine~60K1.15×
02Vermont~30K1.15×
03Oregon~200K1.11×
04Alaska~30K1.11×
05Oklahoma~200K1.08×
06Massachusetts~300K1.07×
07Rhode Island~50K1.07×
08North Dakota~30K1.05×
09Pennsylvania~500K1.04×
10New Hampshire~60K1.04×
11Wisconsin~200K1.03×
12Kentucky~200K1.03×
13South Dakota~30K1.03×
14Arizona~300K1.02×
15Minnesota~200K1.02×
16Connecticut~100K1.02×
17West Virginia~70K1.02×
18Montana~40K1.02×
19Washington~300K1.01×
20Indiana~300K1.00×
21Nebraska~70K1.00×
22Delaware~40K1.00×
23Arkansas~100K0.99×
24Iowa~100K0.99×
25Kansas~100K0.99×
26New Mexico~70K0.99×
27Ohio~400K0.98×
28Missouri~200K0.98×
29Idaho~70K0.98×
30Utah~100K0.97×
31New York~700K0.95×
32Tennessee~300K0.95×
33Alabama~200K0.95×
34Hawaii~60K0.95×
35Michigan~300K0.94×
36Illinois~400K0.93×
37New Jersey~300K0.93×
38Louisiana~200K0.93×
39Washington, District of Columbia~40K0.93×
40California~1.5M0.92×
41North Carolina~400K0.91×
42Virginia~300K0.91×
43Colorado~200K0.91×
44Mississippi~100K0.91×
45Maryland~200K0.89×
46Nevada~100K0.89×
47South Carolina~200K0.88×
48Florida~800K0.83×
49Georgia~300K0.81×
50Texas~900K0.73×
Fig. 06

Affinity by region

Affinity by region — Folk rock, United States
0.73×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Folk rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Folk rock audience
#·InterestCategoryAffinity×
01Santana (band)Music & Radio10.27×
02Bonnie RaittMusic & Radio9.68×
03John DenverMusic & Radio7.89×
04Robert PlantMusic & Radio6.94×
05Genesis (band)Music & Radio5.36×
06The Beach BoysMusic & Radio4.88×
07Neil DiamondMusic & Radio4.28×
08WoodstockMusic & Radio4.03×
09Willie NelsonMusic & Radio3.73×
10RockabillyFashion & Accessoires2.92×
11Real propertyHome & Garden2.20×
12TicketmasterTravel & Leisure1.97×
13Talk radioMusic & Radio1.95×
14Fox News ChannelMovies & TV1.89×
15TraditionPolitics & Society1.78×
16Michael JacksonMusic & Radio1.66×
17GeneticsKids & Family1.64×
18RadioTechnology & Electronics1.61×
19NostalgiaHome & Garden1.58×
20Nonprofit organizationPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Folk rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Folk rock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
TraditionCONSERVATISM1.64×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Folk rock audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.82×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Folk rock have in United States?

Folk rock has an estimated audience of 13,824,077 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Folk rock fans?

49.5% of Folk rock fans are female, 50.5% are male, with an average age of 43.5 years.

03

Which brands do Folk rock fans like most?

Folk rock fans show strongest brand affinity for Genesis (band) (5.36×), The Beach Boys (4.88×), and Real property (2.2×) over the country average.

04

Where do Folk rock fans live in United States?

Folk rock fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Folk rock fans also like?

Beyond Folk rock itself, the audience over-indexes on The Beach Boys (4.88×), Real property (2.2×), Fox News Channel (1.89×), and Nonprofit organization (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Folk rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Folk rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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