Folk rock Audience in United States

Folk rock logo

Folk rock has an estimated audience of 13,824,077 people in United States. 49.5% are female, 50.5% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Israel, Goop, Wok, Elsword, Governor of Michigan.

The average Folk rock fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Goop, Wok, with strongest over-indexing on Israel (3.36× the country average). Demographically, the Folk rock audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Folk rock fans

Demographic split for Folk rock audience in United States
MetricValue
Female49.5%
Male50.5%
Average age43.5
Estimated audience size13,824,077

Audience persona

The typical Folk rock fan in United States is balanced, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Folk rock in United States
RegionReachAffinity
California1,464,4910.96×
Texas849,9710.72×
New York800,6291.04×
Florida792,1860.85×
Pennsylvania503,1491.08×
Illinois437,6900.95×
Ohio436,6051.03×
North Carolina372,2120.89×
New Jersey335,4440.95×
Arizona335,1651.19×
Michigan330,7610.91×
Massachusetts329,4021.21×
Georgia317,2330.74×
Virginia292,8940.87×
Washington286,3461.03×
Tennessee260,5420.94×
Indiana255,0021.01×
Missouri215,3730.97×
Minnesota206,4921.04×
Wisconsin198,4870.95×
Oregon197,7131.25×
Maryland196,7720.83×
Colorado194,2660.89×
Alabama180,1780.93×
Kentucky179,4951.04×
Oklahoma179,0071.17×
South Carolina158,2500.76×
Louisiana155,5420.87×
Connecticut142,2011.03×
Utah108,3450.88×
Iowa106,9390.94×
Nevada102,7030.77×
Kansas100,7880.93×
Arkansas100,1550.88×
Mississippi73,8630.65×
West Virginia73,8151.15×
Maine68,9021.39×
Idaho68,1640.98×
Nebraska67,3250.97×
New Mexico64,3970.93×
New Hampshire58,1761.07×
Rhode Island51,0691.16×
Hawaii45,2980.76×
Alaska41,6351.41×
Vermont40,1841.66×
Delaware36,5870.96×
Montana36,2950.95×
South Dakota33,0681.03×
Washington, District of Columbia33,0210.79×
North Dakota32,1981.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Folk rock audience
BrandAffinityCategory
Israel3.36×Travel & Leisure
Goop6.54×Internet & Social Media
Wok7.41×Food & Beverages
Elsword17.31×Games
Governor of Michigan7.29×Politics & Society
headspace9.01×Health
KiwiCo6.56×Kids & Family
Google Home5.75×Technology & Electronics
JibJab5.01×Internet & Social Media
Hibachi6.76×Food & Beverages
Scratching post7.72×Pets & Animals
Grinch3.31×Movies & TV
Urban Outfitters1.53×Shopping
Home Delivery2.41×Food & Beverages
TV Fanatic8.03×Movies & TV
Cherish (group)8.07×Music & Radio
Grace Slick6.45×Music & Radio
Gift registry9.35×Kids & Family
Fairy godmother4.99×Literature
Historic site2.71×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Folk rock audience
TraitClusterScore
TraditionCONSERVATISM1.61
PatriotismCONSERVATISM1.55
Community OrientationOPEN1.34
ExtroversionTHRILL1.32
IndividualismJOY1.27
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Folk rock
CountryShare
United States47.0%
Italy7.1%
United Kingdom6.2%

See Folk rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Folk rock have in United States?

Folk rock has an estimated audience of 13,824,077 people in United States, concentrated in California and Texas.

What is the gender split and age of Folk rock fans?

49.5% of Folk rock fans are female, 50.5% are male, with an average age of 43.5 years.

Which brands do Folk rock fans like most?

Folk rock fans show strongest brand affinity for Israel (3.36×), Goop (6.54×), and Wok (7.41×) over the country average.

Where do Folk rock fans live in United States?

Folk rock fans in United States are most concentrated in California (reach 1,464,491), Texas (reach 849,971), and New York (reach 800,629). These three regions account for the largest share of the active audience.

What other brands do Folk rock fans also like?

Beyond Folk rock itself, the audience over-indexes on Goop (6.54×), Wok (7.41×), Elsword (17.31×), and Governor of Michigan (7.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Folk rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.