Folk rock Audience in Germany
Folk rock has an estimated audience of 984,456 people in Germany. 48.2% are female, 51.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Israel, KLIX (AM), Dog breed, Stradivarius, Rosie the Riveter.
The average Folk rock fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Israel, KLIX (AM), Dog breed, with strongest over-indexing on Israel (6.77× the country average). Demographically, the Folk rock audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Folk rock fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.7 |
| Estimated audience size | 984,456 |
Audience persona
The typical Folk rock fan in Germany is balanced, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,554 | 0.81× |
| Bayern | 139,672 | 0.88× |
| Niedersachsen | 109,818 | 1.15× |
| Baden-Württemberg | 97,757 | 0.73× |
| Hessen | 70,942 | 0.95× |
| Sachsen | 50,796 | 1.05× |
| Rheinland-Pfalz | 38,448 | 0.78× |
| Berlin | 33,745 | 0.77× |
| Thüringen | 31,281 | 1.25× |
| Brandenburg | 27,772 | 0.91× |
| Schleswig-Holstein | 27,113 | 0.77× |
| Sachsen-Anhalt | 26,200 | 1.03× |
| Mecklenburg-Vorpommern | 20,093 | 1.07× |
| Hamburg | 17,089 | 0.77× |
| Saarland | 16,550 | 1.37× |
| Bremen | 15,639 | 1.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.77× | Travel & Leisure |
| KLIX (AM) | 5.7× | Music & Radio |
| Dog breed | 2.09× | Pets & Animals |
| Stradivarius | 1.92× | Shopping |
| Rosie the Riveter | 13.5× | Business & Career |
| Pillow | 1.63× | Home & Garden |
| Este, Veneto | 2.41× | Travel & Leisure |
| Snow White (Fables) | 2.19× | Literature |
| Home Delivery | 2.65× | Food & Beverages |
| Kissin' Dynamite | 7.02× | Music & Radio |
| Hobby Lobby | 5.89× | Home & Garden |
| Hormones: The Series | 7.2× | Movies & TV |
| Personalised Gifts | 1.54× | Home & Garden |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Goosebumps (film) | 7.44× | Movies & TV |
| Esra Erol | 4.47× | Movies & TV |
| Final Fantasy XIII (13) | 13.8× | Games |
| Pediatric Hematology and Oncology | 6.86× | Health |
| Medieval fantasy | 7.42× | Literature |
| Google Analytics | 1.72× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.09 |
| Spirituality | BALANCE | 1.34 |
| Patriotism | CONSERVATISM | 1.29 |
| Community Orientation | OPEN | 1.26 |
| Travelling | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.0% |
| Italy | 7.1% |
| United Kingdom | 6.2% |
See Folk rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Folk rock have in Germany?
Folk rock has an estimated audience of 984,456 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Folk rock fans?
48.2% of Folk rock fans are female, 51.8% are male, with an average age of 40.7 years.
Which brands do Folk rock fans like most?
Folk rock fans show strongest brand affinity for Israel (6.77×), KLIX (AM) (5.7×), and Dog breed (2.09×) over the country average.
Where do Folk rock fans live in Germany?
Folk rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,554), Bayern (reach 139,672), and Niedersachsen (reach 109,818). These three regions account for the largest share of the active audience.
What other brands do Folk rock fans also like?
Beyond Folk rock itself, the audience over-indexes on KLIX (AM) (5.7×), Dog breed (2.09×), Stradivarius (1.92×), and Rosie the Riveter (13.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Folk rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.