Rascasse Audience Intelligence

pronoun Audience in United States

A data profile of the people who buy, follow and care about pronoun in United States — modelled from more than twelve digital signal sources. pronoun has an estimated audience of 1,997,058 people in United States.

#213among Singer-songwriter in United States#2605among Person in United States#1596in Music & Radio

The average pronoun fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Styles, International education, Britney Spears, with strongest over-indexing on Harry Styles (38.33× the country average).

Demographically, the pronoun audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical pronoun fan in United States is balanced, around 38.4 years old, with strong Community Orientation tendencies and a notable affinity for Harry Styles.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the pronoun profile in United States.

Audience size
2M
in United States
Gender
50.5%♀
49.5% male
Age
38.4
average years
Country rank
#14250
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of pronoun fans

50.5% are female, 49.5% are male, average age 38.4.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for pronoun audience in United States
MetricValue
Female50.5%
Male49.5%
Average age38.4
Estimated audience size1,997,058
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the pronoun audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

30.9%

of the worldwide pronoun audience comes from United States.

Worldwide audience distribution share by country for pronoun
CountryShare
United States30.9%
India17.4%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the pronoun audience in United States is strongest.

Fig. 05

Top regions by affinity

pronoun fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~40K1.49×
02Alabama~40K1.45×
03Georgia~100K1.43×
04Mississippi~20K1.39×
05Virginia~70K1.31×
06California~300K1.24×
07Texas~200K1.23×
08Louisiana~30K1.18×
09South Dakota~6K1.15×
10Indiana~40K1.13×
11Kentucky~30K1.10×
12Arizona~50K1.09×
13South Carolina~40K1.09×
14Pennsylvania~80K1.06×
15Arkansas~20K1.06×
16Kansas~20K1.06×
17New Mexico~10K1.06×
18Alaska~5K1.05×
19North Carolina~70K1.04×
20Tennessee~50K1.04×
21Hawaii~10K1.04×
22North Dakota~5K1.03×
23Illinois~70K1.02×
24Oregon~30K1.02×
25West Virginia~10K1.01×
26Missouri~30K0.98×
27Nevada~20K0.97×
28Michigan~50K0.95×
29Maryland~40K0.95×
30Nebraska~10K0.94×
31Florida~100K0.93×
32Ohio~60K0.93×
33New Jersey~50K0.90×
34Washington~40K0.89×
35Iowa~20K0.89×
36Montana~5K0.89×
37Utah~20K0.88×
38Delaware~5K0.87×
39Wisconsin~30K0.85×
40Minnesota~30K0.85×
41Idaho~9K0.85×
42New York~100K0.83×
43Wyoming~3K0.83×
44Rhode Island~5K0.79×
45Vermont~3K0.79×
46Connecticut~20K0.78×
47Maine~6K0.78×
48Washington, District of Columbia~5K0.77×
49Colorado~30K0.74×
50New Hampshire~6K0.71×
Fig. 06

Affinity by region

Affinity by region — pronoun, United States
0.71×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the pronoun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for pronoun audience
#·InterestCategoryAffinity×
01Bloc PartyMusic & Radio137.35×
02The KillsMusic & Radio86.81×
03Vehicle tracking systemCars & Mobility68.54×
04Smart CommunicationsTechnology & Electronics57.38×
05International educationBusiness & Career54.32×
06PixiesMusic & Radio49.44×
07The HivesMusic & Radio46.02×
08Master PMusic & Radio43.65×
09Harry StylesMusic & Radio38.33×
10One DirectionMusic & Radio38.33×
11Debbie GibsonMusic & Radio35.81×
12Christina AguileraMusic & Radio32.17×
13Goo Goo DollsMusic & Radio29.06×
14Brandi CarlileMusic & Radio23.60×
15Quentin TarantinoMovies & TV18.14×
16MadonnaMusic & Radio15.89×
17Britney SpearsMusic & Radio15.50×
18Jennifer LawrenceMovies & TV12.36×
19Comedy clubMovies & TV11.48×
20TikTokInternet & Social Media4.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the pronoun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by pronoun audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.22×
TravellingTHRILL3.07×
Urban LifestyleOPEN1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by pronoun audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Family OrientationCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does pronoun have in United States?

pronoun has an estimated audience of 1,997,058 people in United States, concentrated in California and Texas.

02

What is the gender split and age of pronoun fans?

50.5% of pronoun fans are female, 49.5% are male, with an average age of 38.4 years.

03

Which brands do pronoun fans like most?

pronoun fans show strongest brand affinity for Harry Styles (38.33×), International education (54.32×), and Britney Spears (15.5×) over the country average.

04

Where do pronoun fans live in United States?

pronoun fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do pronoun fans also like?

Beyond pronoun itself, the audience over-indexes on International education (54.32×), Britney Spears (15.5×), The Kills (86.81×), and Smart Communications (57.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See pronoun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for pronoun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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