pronoun Audience in Germany
pronoun has an estimated audience of 260,375 people in Germany. 57.5% are female, 42.5% are male, average age 38.0. Top brand affinities: Markus Lanz, Mike Shinoda, SSIO, Pokémon, Western Union.
Top brand affinities include Markus Lanz, Mike Shinoda, SSIO, with strongest over-indexing on Markus Lanz (8.58× the country average). Demographically, the pronoun audience skews more female with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of pronoun fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 38.0 |
| Estimated audience size | 260,375 |
Audience persona
The typical pronoun fan in Germany is more female, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Markus Lanz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 8.58× | Movies & TV |
| Mike Shinoda | 35.05× | Music & Radio |
| SSIO | 12.68× | Music & Radio |
| Pokémon | 5.12× | Games |
| Western Union | 4.49× | Business & Career |
| Tipico | 3.48× | Games |
| Mercedes-Benz GLA-Class | 9.87× | Cars & Mobility |
| Charli XCX | 11.38× | Music & Radio |
| Betfair | 12.68× | Games |
| F.C. Hansa Rostock | 3.8× | Sports |
| Satire | 3.8× | Literature |
| Teyana Taylor | 10.16× | Movies & TV |
| German television comedy | 4.4× | Movies & TV |
| Cholesterol | 4.68× | Food & Beverages |
| Whirlpool Corporation | 6.54× | Home & Garden |
| Arthritis awareness | 5.88× | Health |
| Dynamo Dresden | 2.29× | Sports |
| Aral AG | 1.69× | Cars & Mobility |
| Ufo361 | 12.68× | Music & Radio |
| Heath Ledger | 4.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Patriotism | CONSERVATISM | 1.32 |
| Community Orientation | OPEN | 1.26 |
| Risk Appetite | THRILL | 1.23 |
| Pet Ownership | JOY | 1.21 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| India | 18.9% |
| Indonesia | 8.3% |
See pronoun audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for pronoun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.