pronoun Audience in Germany
A data profile of the people who buy, follow and care about pronoun in Germany — modelled from more than twelve digital signal sources. pronoun has an estimated audience of 240,209 people in Germany.
The average pronoun fan in Germany is 36.2 years old, more female, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Mike Shinoda, Markus Lanz, Charli XCX, with strongest over-indexing on Mike Shinoda (42.65× the country average).
Demographically, the pronoun audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical pronoun fan in Germany is more female, around 36.2 years old, with strong Individualism tendencies and a notable affinity for Mike Shinoda.
At a glance
The key figures that characterise the pronoun profile in Germany.
Search interest · 12-month trend
Demographics of pronoun fans
63.3% are female, 36.7% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 36.2 |
| Estimated audience size | 240,209 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 15% | |
| 30-39 | 9% | |
| 40-49 | 21% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide pronoun audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.9% |
| India | 17.4% |
| Japan | 7.4% |
Geography
Where the pronoun audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 4.52× | |
| 02 | Bremen | ~3K | 1.07× | |
| 03 | Berlin | ~10K | 1.04× | |
| 04 | Saarland | ~3K | 0.93× | |
| 05 | Hamburg | ~6K | 0.88× | |
| 06 | Rheinland-Pfalz | ~10K | 0.86× | |
| 07 | Nordrhein-Westfalen | ~50K | 0.80× | |
| 08 | Thüringen | ~6K | 0.80× | |
| 09 | Brandenburg | ~7K | 0.79× | |
| 10 | Sachsen-Anhalt | ~6K | 0.79× | |
| 11 | Mecklenburg-Vorpommern | ~4K | 0.79× | |
| 12 | Schleswig-Holstein | ~8K | 0.78× | |
| 13 | Bayern | ~40K | 0.77× | |
| 14 | Sachsen | ~10K | 0.76× | |
| 15 | Baden-Württemberg | ~30K | 0.74× | |
| 16 | Niedersachsen | ~20K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the pronoun audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mike Shinoda | Music & Radio | 42.65× | ||
| 02 | Cultural studies | Business & Career | 31.93× | ||
| 03 | Charli XCX | Music & Radio | 25.26× | ||
| 04 | SSIO | Music & Radio | 12.68× | ||
| 05 | Infineon Technologies | Technology & Electronics | 12.68× | ||
| 06 | Nightlight | Travel & Leisure | 12.33× | ||
| 07 | Betfair | Games | 12.06× | ||
| 08 | Mercedes-Benz GLA-Class | Cars & Mobility | 10.70× | ||
| 09 | Julia Roberts | Movies & TV | 9.76× | ||
| 10 | Christina Aguilera | Music & Radio | 8.78× | ||
| 11 | Markus Lanz | Movies & TV | 7.42× | ||
| 12 | Junge Freiheit | News | 7.00× | ||
| 13 | Polo Ralph Lauren | Fashion & Accessoires | 5.54× | ||
| 14 | Tipico | Games | 3.89× | ||
| 15 | Finch | Music & Radio | 3.73× | ||
| 16 | Aral AG | Cars & Mobility | 2.67× | ||
| 17 | Postbank | Business & Career | 2.22× | ||
| 18 | Commerzbank | Business & Career | 1.95× | ||
| 19 | YouTube | Movies & TV | 1.69× | ||
| 20 | Harry Potter | Movies & TV | 1.63× |
Personality of the pronoun audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.73× | |
| Patriotism | CONSERVATISM | 1.51× | |
| Risk Appetite | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.91× |
Frequently asked questions
How many fans does pronoun have in Germany?
pronoun has an estimated audience of 240,209 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of pronoun fans?
63.3% of pronoun fans are female, 36.7% are male, with an average age of 36.2 years.
Which brands do pronoun fans like most?
pronoun fans show strongest brand affinity for Mike Shinoda (42.65×), Markus Lanz (7.42×), and Charli XCX (25.26×) over the country average.
Where do pronoun fans live in Germany?
pronoun fans in Germany are most concentrated in Hessen (reach ~100K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do pronoun fans also like?
Beyond pronoun itself, the audience over-indexes on Markus Lanz (7.42×), Charli XCX (25.26×), Junge Freiheit (7×), and Julia Roberts (9.76×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for pronoun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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