Caveman Audience in United States
Caveman has an estimated audience of 1,276,315 people in United States. 47.6% are female, 52.4% are male, average age 41.8. Top brand affinities: Marina Abramović, The Kills, Autism Awareness, Julian Casablancas, Diabetes mellitus awareness.
Top brand affinities include Marina Abramović, The Kills, Autism Awareness, with strongest over-indexing on Marina Abramović (158.33× the country average). Demographically, the Caveman audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Caveman fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 41.8 |
| Estimated audience size | 1,276,315 |
Audience persona
The typical Caveman fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Marina Abramović.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marina Abramović | 158.33× | Arts & Culture |
| The Kills | 78.35× | Music & Radio |
| Autism Awareness | 19× | Health |
| Julian Casablancas | 73.35× | Music & Radio |
| Diabetes mellitus awareness | 12.48× | Health |
| The Smiths | 26.86× | Music & Radio |
| Kate Upton | 29.53× | Fashion & Accessoires |
| Capital One | 5.95× | Business & Career |
| Fiona Apple | 39.51× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Kurt Cobain | 16.56× | Music & Radio |
| Ozzy Osbourne | 12.57× | Music & Radio |
| Death Cab for Cutie | 58.46× | Music & Radio |
| Beetlejuice | 6.18× | Movies & TV |
| Discogs | 24.89× | Music & Radio |
| Diane Keaton | 7.77× | Movies & TV |
| Neutral Milk Hotel | 78.3× | Music & Radio |
| Google Maps | 4.69× | Internet & Social Media |
| Deftones | 22.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3 |
| Tradition | CONSERVATISM | 1.88 |
| Sustainability | BALANCE | 1.54 |
| Risk Appetite | THRILL | 1.52 |
| Design Affinity | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.3% |
| United Kingdom | 8.5% |
| Germany | 7.5% |
See Caveman audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Caveman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.