Rascasse Audience Intelligence

Caveman Audience in United States

A data profile of the people who buy, follow and care about Caveman in United States — modelled from more than twelve digital signal sources. Caveman has an estimated audience of 1,606,293 people in United States.

#273among Singer-songwriter in United States#3318among Person in United States#2001in Music & Radio

The average Caveman fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marina Abramović, The Kills, Modest Mouse, with strongest over-indexing on Marina Abramović (110.01× the country average).

Demographically, the Caveman audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caveman fan in United States is balanced, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Marina Abramović.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caveman profile in United States.

Audience size
1.6M
in United States
Gender
53.4%♀
46.6% male
Age
42.9
average years
Country rank
#16861
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caveman fans

53.4% are female, 46.6% are male, average age 42.9.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Caveman audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.9
Estimated audience size1,606,293
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Caveman audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4937%
50+20%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Caveman audience comes from United States.

Worldwide audience distribution share by country for Caveman
CountryShare
United States41.5%
Germany8.9%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caveman audience in United States is strongest.

Fig. 05

Top regions by affinity

Caveman fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.35×
02Texas~200K1.32×
03New Mexico~10K1.29×
04Arkansas~20K1.27×
05Alabama~30K1.25×
06California~200K1.21×
07Georgia~60K1.20×
08Kentucky~20K1.19×
09Mississippi~20K1.18×
10Oklahoma~20K1.15×
11South Carolina~30K1.13×
12North Carolina~50K1.11×
13Arizona~40K1.08×
14Pennsylvania~60K1.05×
15Indiana~30K1.05×
16Hawaii~7K1.05×
17Utah~10K1.03×
18Kansas~10K1.03×
19Alaska~4K1.03×
20Nebraska~8K1.02×
21West Virginia~8K1.02×
22Michigan~40K1.00×
23New Jersey~40K1.00×
24Nevada~20K1.00×
25Illinois~50K0.99×
26Ohio~50K0.99×
27Virginia~40K0.99×
28Missouri~30K0.99×
29Tennessee~30K0.97×
30Delaware~4K0.96×
31North Dakota~3K0.96×
32South Dakota~4K0.95×
33Florida~100K0.94×
34Washington~30K0.94×
35Maryland~30K0.93×
36Connecticut~10K0.93×
37Idaho~7K0.92×
38New York~80K0.90×
39Rhode Island~5K0.90×
40Iowa~10K0.89×
41Massachusetts~30K0.87×
42Oregon~20K0.87×
43Wyoming~2K0.86×
44Colorado~20K0.84×
45Wisconsin~20K0.84×
46Maine~5K0.82×
47Minnesota~20K0.81×
48New Hampshire~5K0.81×
49Vermont~2K0.80×
50Washington, District of Columbia~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Caveman, United States
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caveman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caveman audience
#·InterestCategoryAffinity×
01Marina AbramovićArts & Culture110.01×
02Modest MouseMusic & Radio90.26×
03The KillsMusic & Radio70.42×
04Bloc PartyMusic & Radio60.06×
05Death Cab for CutieMusic & Radio53.51×
06Fleet FoxesMusic & Radio47.10×
07Bon IverMusic & Radio42.83×
08Fiona AppleMusic & Radio39.13×
09Ryan AdamsMusic & Radio37.41×
10LCD SoundsystemMusic & Radio34.98×
11The HivesMusic & Radio29.39×
12Julian CasablancasMusic & Radio26.90×
13PixiesMusic & Radio23.16×
14Jack WhiteMovies & TV20.90×
15Patti SmithMusic & Radio20.20×
16Daft PunkMusic & Radio18.68×
17The StrokesMusic & Radio17.74×
18WilcoMusic & Radio16.28×
19Bob DylanMusic & Radio15.17×
20Bruce SpringsteenMusic & Radio9.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caveman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caveman audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.07×
TraditionCONSERVATISM1.73×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caveman audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Family OrientationCONSERVATISM0.87×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caveman have in United States?

Caveman has an estimated audience of 1,606,293 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caveman fans?

53.4% of Caveman fans are female, 46.6% are male, with an average age of 42.9 years.

03

Which brands do Caveman fans like most?

Caveman fans show strongest brand affinity for Marina Abramović (110.01×), The Kills (70.42×), and Modest Mouse (90.26×) over the country average.

04

Where do Caveman fans live in United States?

Caveman fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Caveman fans also like?

Beyond Caveman itself, the audience over-indexes on The Kills (70.42×), Modest Mouse (90.26×), Fiona Apple (39.13×), and Jack White (20.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Caveman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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