Chicago Music Exchange Audience in United States

Chicago Music Exchange logo

Chicago Music Exchange has an estimated audience of 1,934,508 people in United States. 13.2% are female, 86.8% are male, average age 46.5. Top regions: Illinois, California, Texas. Top brand affinities: JBL, Glam rock, Livemusic, Korg, NASDAQ.

The average Chicago Music Exchange fan in United States is 46.5 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include JBL, Glam rock, Livemusic, with strongest over-indexing on JBL (18.76× the country average). Demographically, the Chicago Music Exchange audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Chicago Music Exchange fans

Demographic split for Chicago Music Exchange audience in United States
MetricValue
Female13.2%
Male86.8%
Average age46.5
Estimated audience size1,934,508

Audience persona

The typical Chicago Music Exchange fan in United States is more male, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for JBL.

Top regions in United States

Top regions ranked by reach for Chicago Music Exchange in United States
RegionReachAffinity
Illinois771,60411.97×
California135,1920.64×
Texas83,6200.5×
Indiana70,3411.99×
New York67,1450.62×
Michigan66,9781.32×
Wisconsin66,6222.29×
Florida59,6650.46×
Ohio57,4950.96×
Pennsylvania46,4560.71×
North Carolina40,8920.7×
Tennessee39,1451.01×
Virginia36,0590.77×
Georgia35,0270.59×
Missouri33,1551.06×
Washington31,5860.81×
Massachusetts31,1970.82×
New Jersey28,6890.58×
Minnesota27,9581.01×
Colorado26,0680.85×
Arizona25,0320.63×
Kentucky22,2740.92×
Maryland21,0830.63×
Iowa20,8951.31×
Alabama20,5450.76×
Connecticut18,9570.98×
Oregon18,4910.83×
South Carolina15,6480.54×
Oklahoma14,1690.66×
Louisiana13,0250.52×
Arkansas12,3730.78×
Kansas12,2710.8×
Utah8,3250.48×
Nevada8,2450.44×
Mississippi7,7930.49×
Nebraska7,3540.76×
Montana7,3071.36×
West Virginia5,8380.65×
New Mexico5,6420.58×
Maine5,6370.81×
New Hampshire5,4980.72×
Rhode Island5,4510.89×
Idaho4,0160.41×
Hawaii3,8890.47×
Washington, District of Columbia3,0650.53×
Vermont2,6110.77×
Delaware2,5470.48×
Alaska2,3780.57×
South Dakota2,2510.5×
North Dakota1,9420.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Music Exchange audience
BrandAffinityCategory
JBL18.76×Technology & Electronics
Glam rock20.81×Music & Radio
Livemusic4.71×Music & Radio
Korg25.28×Music & Radio
NASDAQ4.33×Business & Career
Reverb.com14.47×Shopping
Singer-songwriter2.82×Music & Radio
TuneCore13.12×Music & Radio
Bass guitar3.15×Music & Radio
Eddie Van Halen12.44×Music & Radio
Superman1.62×Movies & TV
Indianapolis Motor Speedway8.2×Sports
Day trading6.49×Business & Career
Jimi Hendrix9.53×Music & Radio
Dire Straits16.48×Music & Radio
Musical instrument2.23×Music & Radio
Spotify1.69×Internet & Social Media
Blended whiskey6.45×Food & Beverages
Taylor Guitars11.92×Music & Radio
Black Sabbath8.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Music Exchange audience
TraitClusterScore
Risk AppetiteTHRILL1.77
Early Adopter MentalityPOWER1.62
Quality AwarenessPREMIUM1.46
SustainabilityBALANCE1.3
LGBTQ+ IdentityOPEN1.29
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Chicago Music Exchange
CountryShare
United States86.9%
Canada5.1%
Germany2.6%

See Chicago Music Exchange audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Chicago Music Exchange have in United States?

Chicago Music Exchange has an estimated audience of 1,934,508 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago Music Exchange fans?

13.2% of Chicago Music Exchange fans are female, 86.8% are male, with an average age of 46.5 years.

Which brands do Chicago Music Exchange fans like most?

Chicago Music Exchange fans show strongest brand affinity for JBL (18.76×), Glam rock (20.81×), and Livemusic (4.71×) over the country average.

Where do Chicago Music Exchange fans live in United States?

Chicago Music Exchange fans in United States are most concentrated in Illinois (reach 771,604), California (reach 135,192), and Texas (reach 83,620). These three regions account for the largest share of the active audience.

What other brands do Chicago Music Exchange fans also like?

Beyond Chicago Music Exchange itself, the audience over-indexes on Glam rock (20.81×), Livemusic (4.71×), Korg (25.28×), and NASDAQ (4.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Music Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.