Rascasse Audience Intelligence

Chicago Music Exchange Audience in United States

A data profile of the people who buy, follow and care about Chicago Music Exchange in United States — modelled from more than twelve digital signal sources. Chicago Music Exchange has an estimated audience of 1,942,715 people in United States.

#452among Website / Newspaper / Magazine in United States#260in Shopping

The average Chicago Music Exchange fan in United States is 46.5 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Reverb.com, American Musical Supply, NASDAQ, with strongest over-indexing on Reverb.com (45.67× the country average).

Demographically, the Chicago Music Exchange audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Music Exchange fan in United States is more male, around 46.5 years old, with strong Tradition tendencies and a notable affinity for Reverb.com.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Music Exchange profile in United States.

Audience size
1.9M
in United States
Gender
13.2%♀
86.8% male
Age
46.5
average years
Country rank
#14575
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Chicago Music Exchange

13.2% are female, 86.8% are male, average age 46.5.

Fig. 02

Gender split

13.2%
Female
86.8%
Male
Demographic split for Chicago Music Exchange audience in United States
MetricValue
Female13.2%
Male86.8%
Average age46.5
Estimated audience size1,942,715
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Chicago Music Exchange audience in United States
Age bracketShare%
16-199%
20-2912%
30-3916%
40-4924%
50+40%
Fig. 04

Worldwide distribution

87.0%

of the worldwide Chicago Music Exchange audience comes from United States.

Worldwide audience distribution share by country for Chicago Music Exchange
CountryShare
United States87.0%
Canada5.0%
Germany2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Music Exchange audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Music Exchange fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~900K13.93×
02Wisconsin~60K2.13×
03Indiana~70K1.90×
04Iowa~20K1.32×
05Michigan~60K1.22×
06Montana~6K1.12×
07Missouri~30K1.01×
08Minnesota~30K0.98×
09Tennessee~40K0.95×
10Rhode Island~6K0.95×
11Connecticut~20K0.92×
12Vermont~3K0.92×
13Kentucky~20K0.90×
14Ohio~50K0.89×
15Nebraska~8K0.87×
16Maine~6K0.86×
17Colorado~30K0.83×
18New Hampshire~6K0.83×
19Oregon~20K0.81×
20Alaska~3K0.81×
21Massachusetts~30K0.80×
22Alabama~20K0.79×
23Kansas~10K0.78×
24West Virginia~7K0.78×
25North Dakota~3K0.78×
26Arkansas~10K0.77×
27South Dakota~3K0.77×
28Washington~30K0.73×
29Virginia~30K0.71×
30New Mexico~7K0.71×
31Delaware~4K0.71×
32Oklahoma~10K0.70×
33Pennsylvania~40K0.67×
34Hawaii~6K0.67×
35Washington, District of Columbia~4K0.67×
36North Carolina~40K0.66×
37Louisiana~20K0.66×
38Mississippi~10K0.65×
39Idaho~6K0.65×
40Maryland~20K0.63×
41Arizona~20K0.61×
42South Carolina~20K0.59×
43California~100K0.58×
44New York~60K0.58×
45Utah~10K0.58×
46Georgia~30K0.57×
47New Jersey~30K0.57×
48Nevada~10K0.56×
49Texas~80K0.47×
50Florida~60K0.45×
Fig. 06

Affinity by region

Affinity by region — Chicago Music Exchange, United States
0.45×1.00×13.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Music Exchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Music Exchange audience
#·InterestCategoryAffinity×
01American Musical SupplyShopping45.95×
02Reverb.comShopping45.67×
03KorgMusic & Radio29.78×
04CD playerTechnology & Electronics19.47×
05WilcoMusic & Radio18.63×
06Eddie Van HalenMusic & Radio18.59×
07SennheiserTechnology & Electronics14.33×
08TurntablismMusic & Radio14.22×
09Taylor GuitarsMusic & Radio12.81×
10Keith RichardsMusic & Radio12.43×
11TuneCoreMusic & Radio11.55×
12Jimi HendrixMusic & Radio9.44×
13Guitar CenterMusic & Radio9.36×
14BandcampMusic & Radio8.76×
15High-end audioTechnology & Electronics8.59×
16NASDAQBusiness & Career7.47×
17ImprovisationMusic & Radio6.89×
18Ozzy OsbourneMusic & Radio5.22×
19Musical instrumentMusic & Radio2.57×
20Financial servicesBusiness & Career2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Music Exchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Music Exchange audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.56×
Quality AwarenessPREMIUM1.56×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Music Exchange audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Healthy LifestyleBALANCE0.77×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Music Exchange have in United States?

Chicago Music Exchange has an estimated audience of 1,942,715 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Chicago Music Exchange fans?

13.2% of Chicago Music Exchange fans are female, 86.8% are male, with an average age of 46.5 years.

03

Which brands do Chicago Music Exchange fans like most?

Chicago Music Exchange fans show strongest brand affinity for Reverb.com (45.67×), American Musical Supply (45.95×), and NASDAQ (7.47×) over the country average.

04

Where do Chicago Music Exchange fans live in United States?

Chicago Music Exchange fans in United States are most concentrated in Illinois (reach ~900K), California (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Music Exchange fans also like?

Beyond Chicago Music Exchange itself, the audience over-indexes on American Musical Supply (45.95×), NASDAQ (7.47×), Eddie Van Halen (18.59×), and Korg (29.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Music Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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