Rascasse Audience Intelligence

Red Hat Target Market in United States

A data profile of the people who buy, follow and care about Red Hat in United States — modelled from more than twelve digital signal sources. Red Hat has an estimated audience of 688,041 people in United States.

#36among Software in United States#3113among Brand in United States#886in Technology & Electronics

The average Red Hat fan in United States is 45.5 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include Paperless Post, Key Food, LibreOffice, with strongest over-indexing on Paperless Post (95.73× the country average).

Demographically, the Red Hat audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Hat fan in United States is more male, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Paperless Post.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Hat profile in United States.

Audience size
688K
in United States
Gender
39.2%♀
60.8% male
Age
45.5
average years
Country rank
#30231
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Red Hat

39.2% are female, 60.8% are male, average age 45.5.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Red Hat audience in United States
MetricValue
Female39.2%
Male60.8%
Average age45.5
Estimated audience size688,041
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Red Hat audience in United States
Age bracketShare%
16-198%
20-2915%
30-3918%
40-4921%
50+38%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Red Hat audience comes from United States.

Worldwide audience distribution share by country for Red Hat
CountryShare
United States34.4%
India8.2%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Hat audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Hat customers by region in United States
#RegionReachAffinity×
01North Carolina~100K4.61×
02Massachusetts~20K1.85×
03Washington, District of Columbia~3K1.52×
04Virginia~20K1.48×
05New York~50K1.28×
06Maryland~10K1.23×
07Ohio~20K1.17×
08Kentucky~10K1.16×
09California~80K1.10×
10South Carolina~10K1.09×
11New Hampshire~3K1.09×
12Georgia~20K1.08×
13Colorado~10K1.08×
14Connecticut~7K1.04×
15Nevada~7K1.03×
16Alabama~9K0.99×
17Mississippi~6K0.99×
18Texas~60K0.98×
19Washington~10K0.98×
20New Jersey~20K0.97×
21Illinois~20K0.95×
22Louisiana~8K0.93×
23Utah~6K0.92×
24West Virginia~3K0.91×
25Indiana~10K0.90×
26Minnesota~9K0.90×
27Vermont~1K0.90×
28Tennessee~10K0.89×
29Rhode Island~2K0.89×
30Hawaii~3K0.88×
31Arizona~10K0.87×
32Oregon~7K0.87×
33Florida~40K0.85×
34Maine~2K0.85×
35New Mexico~3K0.84×
36Delaware~2K0.84×
37Michigan~10K0.82×
38Kansas~4K0.82×
39Pennsylvania~20K0.81×
40Alaska~1K0.81×
41North Dakota~1K0.81×
42Arkansas~5K0.80×
43Montana~2K0.80×
44South Dakota~1K0.80×
45Missouri~9K0.79×
46Nebraska~3K0.79×
47Wisconsin~8K0.77×
48Idaho~3K0.76×
49Iowa~4K0.75×
50Oklahoma~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Red Hat, United States
0.72×1.00×4.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Hat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Hat audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics104.44×
02Paperless PostShopping95.73×
03A Million Ways to Die in the WestMovies & TV63.94×
04Key FoodShopping53.06×
05Abt ElectronicsShopping46.72×
06MongoDBTechnology & Electronics40.17×
07AngelListBusiness & Career38.67×
08JIRATechnology & Electronics30.47×
09RingCentralTechnology & Electronics30.45×
10P. C. Richard & SonShopping27.38×
11Direct EnergyHome & Garden26.91×
12Jon FavreauMovies & TV26.66×
13Western Governors UniversityBusiness & Career23.12×
14CustomInkShopping22.19×
15Yale UniversityBusiness & Career19.15×
16Johns Hopkins UniversityBusiness & Career17.04×
17Amazon Web ServicesTechnology & Electronics15.48×
18Dropbox (service)Technology & Electronics15.34×
19Oscar IsaacMovies & TV10.45×
20The UPS StoreShopping4.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Hat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Hat audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.92×
PatriotismCONSERVATISM1.97×
Quality AwarenessPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Hat audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.77×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Red Hat's target market in United States?

Red Hat's target market in United States covers an estimated 688,041 people, concentrated in North Carolina and California.

02

What is the gender split and age of Red Hat customers?

39.2% of the Red Hat audience are female, 60.8% are male, with an average age of 45.5 years.

03

Which brands do Red Hat fans like most?

Red Hat fans show strongest brand affinity for Paperless Post (95.73×), Key Food (53.06×), and LibreOffice (104.44×) over the country average.

04

Where do Red Hat fans live in United States?

Red Hat fans in United States are most concentrated in North Carolina (reach ~100K), California (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Red Hat fans also like?

Beyond Red Hat itself, the audience over-indexes on Key Food (53.06×), LibreOffice (104.44×), A Million Ways to Die in the West (63.94×), and Dropbox (service) (15.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Red Hat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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