Red Hat Audience in United States

Red Hat has an estimated audience of 685,729 people in United States. 39.2% are female, 60.8% are male, average age 45.5. Top regions: California, North Carolina, Texas. Top brand affinities: Paperless Post, Key Food, Autism Awareness, Diabetes mellitus awareness, LibreOffice.

The average Red Hat fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Paperless Post, Key Food, Autism Awareness, with strongest over-indexing on Paperless Post (75.73× the country average). Demographically, the Red Hat audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Red Hat fans

Demographic split for Red Hat audience in United States
MetricValue
Female39.2%
Male60.8%
Average age45.5
Estimated audience size685,729

Audience persona

The typical Red Hat fan in United States is more male, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Paperless Post.

Top regions in United States

Top regions ranked by reach for Red Hat in United States
RegionReachAffinity
California87,6541.16×
North Carolina86,9724.22×
Texas61,6081.05×
New York54,6751.43×
Florida40,1520.86×
Virginia26,5641.59×
Massachusetts26,2111.94×
Ohio25,1261.19×
Georgia23,3111.1×
Illinois22,9691.01×
Pennsylvania18,5030.8×
New Jersey17,6361.01×
Maryland15,6271.33×
Michigan14,4560.81×
Washington14,0731.02×
Colorado13,2191.22×
Arizona12,5570.9×
Tennessee12,3170.9×
South Carolina12,0171.16×
Indiana11,1070.89×
Kentucky10,0421.17×
Alabama9,0860.95×
Missouri8,8250.8×
Minnesota7,9450.81×
Louisiana7,7970.88×
Wisconsin7,7100.75×
Connecticut7,3161.06×
Nevada6,9971.06×
Oregon6,7610.86×
Utah5,6690.92×
Oklahoma5,0920.67×
Mississippi5,0270.89×
Kansas4,2800.79×
Arkansas4,1050.73×
Iowa3,7370.66×
Washington, District of Columbia3,4561.68×
New Hampshire3,1741.17×
West Virginia2,7170.85×
New Mexico2,6590.77×
Hawaii2,5120.85×
Nebraska2,4170.7×
Idaho2,3720.69×
Maine1,8050.73×
Rhode Island1,6730.77×
Delaware1,3660.72×
Montana1,2300.65×
Vermont8880.74×
South Dakota8790.55×
North Dakota8250.59×
Alaska6500.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Hat audience
BrandAffinityCategory
Paperless Post75.73×Shopping
Key Food53.48×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
LibreOffice73.93×Technology & Electronics
Google Maps5.97×Internet & Social Media
JIRA40.13×Technology & Electronics
WebEx40.6×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Dropbox (service)14.58×Technology & Electronics
Citi Trends22.91×Shopping
DuckDuckGo11.73×Internet & Social Media
CustomInk27.37×Shopping
Oscar Isaac16.85×Movies & TV
Income tax13.19×Business & Career
MongoDB40.14×Technology & Electronics
VMware34.99×Technology & Electronics
Abt Electronics45.8×Shopping
A Million Ways to Die in the West41.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Hat audience
TraitClusterScore
Need for SecurityCONSERVATISM3.6
Quality AwarenessPREMIUM1.91
Early Adopter MentalityPOWER1.9
Career OrientationPOWER1.5
LGBTQ+ IdentityOPEN1.36
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Red Hat
CountryShare
United States34.4%
India8.1%
Brazil7.1%

See Red Hat audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Red Hat have in United States?

Red Hat has an estimated audience of 685,729 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Red Hat fans?

39.2% of Red Hat fans are female, 60.8% are male, with an average age of 45.5 years.

Which brands do Red Hat fans like most?

Red Hat fans show strongest brand affinity for Paperless Post (75.73×), Key Food (53.48×), and Autism Awareness (19.03×) over the country average.

Where do Red Hat fans live in United States?

Red Hat fans in United States are most concentrated in California (reach 87,654), North Carolina (reach 86,972), and Texas (reach 61,608). These three regions account for the largest share of the active audience.

What other brands do Red Hat fans also like?

Beyond Red Hat itself, the audience over-indexes on Key Food (53.48×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and LibreOffice (73.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.