Branch (banking) Audience in United States

Branch (banking) logo

Branch (banking) has an estimated audience of 2,251,060 people in United States. 50.4% are female, 49.6% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Governor of Michigan, El Paso County, Colorado, Fat Albert (film), Fairy godmother.

The average Branch (banking) fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Governor of Michigan, El Paso County, Colorado, with strongest over-indexing on Historic site (15.39× the country average). Demographically, the Branch (banking) audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Branch (banking) fans

Demographic split for Branch (banking) audience in United States
MetricValue
Female50.4%
Male49.6%
Average age44.5
Estimated audience size2,251,060

Audience persona

The typical Branch (banking) fan in United States is balanced, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Branch (banking) in United States
RegionReachAffinity
California312,9691.26×
Texas258,3001.33×
Florida185,8851.22×
New York173,1041.38×
Illinois87,4401.17×
Georgia81,3171.17×
North Carolina70,4251.04×
Pennsylvania68,6380.91×
Virginia66,8941.22×
New Jersey66,3971.16×
Ohio65,8230.95×
Michigan64,4511.09×
Tennessee54,2031.2×
Arizona51,4481.12×
Massachusetts51,0211.15×
Washington47,0391.04×
Indiana42,2581.03×
South Carolina41,1391.21×
Louisiana36,7191.26×
Maryland36,4110.94×
Missouri35,5090.98×
Alabama33,1261.05×
Colorado32,2530.91×
Wisconsin32,1250.95×
Minnesota31,0570.96×
Kentucky28,9981.03×
Oklahoma27,0311.08×
Oregon24,8690.96×
Arkansas22,5291.21×
Mississippi20,6741.11×
Nevada20,5490.94×
Utah19,8690.99×
Connecticut19,7100.87×
Kansas17,6290.99×
Iowa16,2200.87×
West Virginia11,4771.09×
Nebraska10,9220.97×
New Mexico9,7170.86×
Hawaii9,6050.99×
Idaho9,0840.8×
Washington, District of Columbia7,2671.07×
New Hampshire6,9280.78×
Rhode Island6,5890.92×
Maine6,3180.78×
Delaware4,9420.8×
Montana4,3150.69×
South Dakota3,5370.68×
North Dakota3,3740.73×
Alaska3,0620.64×
Vermont2,9610.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Branch (banking) audience
BrandAffinityCategory
Historic site15.39×Arts & Culture
Governor of Michigan13.1×Politics & Society
El Paso County, Colorado22.37×Travel & Leisure
Fat Albert (film)14.12×Movies & TV
Fairy godmother11.75×Literature
Goop7.3×Internet & Social Media
Grinch5.34×Movies & TV
Vocal harmony5.66×Music & Radio
Hipster11.38×Politics & Society
Wok7.66×Food & Beverages
TV Fanatic11.59×Movies & TV
Urban Outfitters1.93×Shopping
Cherish (group)11.14×Music & Radio
Overboard (film)7.45×Movies & TV
Grace Slick8.18×Music & Radio
Mathcore7.19×Music & Radio
Hibachi6.97×Food & Beverages
headspace8.18×Health
Google Home5.1×Technology & Electronics
Harlow9.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Branch (banking) audience
TraitClusterScore
Career OrientationPOWER2.11
Need for SecurityCONSERVATISM1.62
Family OrientationCONSERVATISM1.55
PatriotismCONSERVATISM1.5
TravellingTHRILL1.47
Quality AwarenessPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Branch (banking)
CountryShare
United States18.2%
France10.7%
India5.3%

See Branch (banking) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Branch (banking) have in United States?

Branch (banking) has an estimated audience of 2,251,060 people in United States, concentrated in California and Texas.

What is the gender split and age of Branch (banking) fans?

50.4% of Branch (banking) fans are female, 49.6% are male, with an average age of 44.5 years.

Which brands do Branch (banking) fans like most?

Branch (banking) fans show strongest brand affinity for Historic site (15.39×), Governor of Michigan (13.1×), and El Paso County, Colorado (22.37×) over the country average.

Where do Branch (banking) fans live in United States?

Branch (banking) fans in United States are most concentrated in California (reach 312,969), Texas (reach 258,300), and Florida (reach 185,885). These three regions account for the largest share of the active audience.

What other brands do Branch (banking) fans also like?

Beyond Branch (banking) itself, the audience over-indexes on Governor of Michigan (13.1×), El Paso County, Colorado (22.37×), Fat Albert (film) (14.12×), and Fairy godmother (11.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Branch (banking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.