Branch (banking) Audience in Germany
Branch (banking) has an estimated audience of 434,699 people in Germany. 41.0% are female, 59.0% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cocktail, VfL Wolfsburg, Encontre sua Viagem, Gil Ofarim, Peugeot 308.
The average Branch (banking) fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cocktail, VfL Wolfsburg, Encontre sua Viagem, with strongest over-indexing on Cocktail (5.75× the country average). Demographically, the Branch (banking) audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Branch (banking) fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 37.4 |
| Estimated audience size | 434,699 |
Audience persona
The typical Branch (banking) fan in Germany is more male, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,198 | 1× |
| Baden-Württemberg | 81,148 | 1.37× |
| Bayern | 71,406 | 1.02× |
| Hessen | 50,500 | 1.52× |
| Niedersachsen | 37,630 | 0.89× |
| Berlin | 29,469 | 1.52× |
| Sachsen | 21,631 | 1.01× |
| Rheinland-Pfalz | 19,348 | 0.89× |
| Schleswig-Holstein | 12,575 | 0.81× |
| Brandenburg | 12,392 | 0.92× |
| Hamburg | 11,018 | 1.12× |
| Thüringen | 9,351 | 0.84× |
| Sachsen-Anhalt | 8,199 | 0.73× |
| Mecklenburg-Vorpommern | 5,436 | 0.65× |
| Bremen | 3,788 | 1.02× |
| Saarland | 3,639 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 5.75× | Food & Beverages |
| VfL Wolfsburg | 3.44× | Sports |
| Encontre sua Viagem | 57.24× | Travel & Leisure |
| Gil Ofarim | 2.16× | Music & Radio |
| Peugeot 308 | 5.37× | Cars & Mobility |
| Overboard (film) | 9.8× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.87× | Music & Radio |
| CAC 40 | 1.56× | Business & Career |
| Christmas Gift | 1.53× | Kids & Family |
| INFORMAZIONE LIBERA | 17.53× | Politics & Society |
| Mothercare | 1.66× | Kids & Family |
| Israel | 1.57× | Travel & Leisure |
| Natural rubber | 1.68× | Cars & Mobility |
| Este, Veneto | 1.6× | Travel & Leisure |
| Braun Büffel | 5.9× | Fashion & Accessoires |
| Icon (magazine) | 1.6× | Arts & Culture |
| Home Delivery | 1.58× | Food & Beverages |
| Business English | 1.54× | Business & Career |
| Phil Campbell (musician) | 2.81× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.74 |
| Quality Awareness | PREMIUM | 1.91 |
| Risk Appetite | THRILL | 1.87 |
| Need for Security | CONSERVATISM | 1.75 |
| Sustainability | BALANCE | 1.69 |
| Community Orientation | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| France | 10.7% |
| India | 5.3% |
See Branch (banking) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Branch (banking) have in Germany?
Branch (banking) has an estimated audience of 434,699 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Branch (banking) fans?
41.0% of Branch (banking) fans are female, 59.0% are male, with an average age of 37.4 years.
Which brands do Branch (banking) fans like most?
Branch (banking) fans show strongest brand affinity for Cocktail (5.75×), VfL Wolfsburg (3.44×), and Encontre sua Viagem (57.24×) over the country average.
Where do Branch (banking) fans live in Germany?
Branch (banking) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,198), Baden-Württemberg (reach 81,148), and Bayern (reach 71,406). These three regions account for the largest share of the active audience.
What other brands do Branch (banking) fans also like?
Beyond Branch (banking) itself, the audience over-indexes on VfL Wolfsburg (3.44×), Encontre sua Viagem (57.24×), Gil Ofarim (2.16×), and Peugeot 308 (5.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Branch (banking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.