Rascasse Audience Intelligence

Branch (banking) Audience in Germany

A data profile of the people who buy, follow and care about Branch (banking) in Germany — modelled from more than twelve digital signal sources. Branch (banking) has an estimated audience of 434,699 people in Germany.

#5031among Topic in Germany#937in Business & Career

The average Branch (banking) fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Commerzbank, Efficient energy use, Retail banking, with strongest over-indexing on Commerzbank (5.85× the country average).

Demographically, the Branch (banking) audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Branch (banking) fan in Germany is more male, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Branch (banking) profile in Germany.

Audience size
435K
in Germany
Gender
41.0%♀
59.0% male
Age
37.4
average years
Country rank
#13115
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Branch (banking) fans

41.0% are female, 59.0% are male, average age 37.4.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Branch (banking) audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age37.4
Estimated audience size434,699
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Branch (banking) audience in Germany
Age bracketShare%
16-1927%
20-2917%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Branch (banking) audience comes from Germany.

Worldwide audience distribution share by country for Branch (banking)
CountryShare
United States18.2%
France10.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Branch (banking) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Branch (banking) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.42×
02Berlin~30K1.41×
03Baden-Württemberg~80K1.32×
04Hamburg~10K1.07×
05Bayern~70K1.05×
06Sachsen~20K1.05×
07Bremen~4K1.05×
08Nordrhein-Westfalen~90K0.95×
09Brandenburg~10K0.93×
10Thüringen~10K0.91×
11Rheinland-Pfalz~20K0.89×
12Saarland~5K0.88×
13Niedersachsen~40K0.87×
14Schleswig-Holstein~10K0.85×
15Sachsen-Anhalt~10K0.85×
16Mecklenburg-Vorpommern~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Branch (banking), Germany
0.81×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Branch (banking) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Branch (banking) audience
#·InterestCategoryAffinity×
01Retail bankingBusiness & Career13.25×
02Online bankingBusiness & Career8.08×
03GitHubInternet & Social Media7.75×
04VotingPolitics & Society6.82×
05Health insuranceBusiness & Career6.35×
06Efficient energy useTechnology & Electronics6.22×
07CommerzbankBusiness & Career5.85×
08Deutsche BankBusiness & Career5.60×
09Vehicle insuranceCars & Mobility5.56×
10Credit (finance)Business & Career4.87×
11ImmoScout24Home & Garden4.22×
12BankingBusiness & Career4.08×
13PostbankBusiness & Career3.95×
14Credit cardsBusiness & Career3.73×
15InnovationBusiness & Career3.19×
16EmailTechnology & Electronics3.16×
17NatureHome & Garden3.06×
18FamilyKids & Family2.99×
19Solar energyHome & Garden2.98×
20GermanyTravel & Leisure1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Branch (banking) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Branch (banking) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.27×
Need for SecurityCONSERVATISM1.90×
Quality AwarenessPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Branch (banking) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Branch (banking) have in Germany?

Branch (banking) has an estimated audience of 434,699 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Branch (banking) fans?

41.0% of Branch (banking) fans are female, 59.0% are male, with an average age of 37.4 years.

03

Which brands do Branch (banking) fans like most?

Branch (banking) fans show strongest brand affinity for Commerzbank (5.85×), Efficient energy use (6.22×), and Retail banking (13.25×) over the country average.

04

Where do Branch (banking) fans live in Germany?

Branch (banking) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Branch (banking) fans also like?

Beyond Branch (banking) itself, the audience over-indexes on Efficient energy use (6.22×), Retail banking (13.25×), ImmoScout24 (4.22×), and Deutsche Bank (5.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Branch (banking) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Branch (banking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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