Bayamón, Puerto Rico Audience in United States

Bayamón, Puerto Rico has an estimated audience of 416,714 people in United States. 69.4% are female, 30.6% are male, average age 34.9. Top regions: Florida, California, New York. Top brand affinities: National Hurricane Center, Horoscope, Las Vegas, Project Runway, Volaris.

The average Bayamón, Puerto Rico fan in United States is 34.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include National Hurricane Center, Horoscope, Las Vegas, with strongest over-indexing on National Hurricane Center (25.18× the country average). Demographically, the Bayamón, Puerto Rico audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Bayamón, Puerto Rico fans

Demographic split for Bayamón, Puerto Rico audience in United States
MetricValue
Female69.4%
Male30.6%
Average age34.9
Estimated audience size416,714

Audience persona

The typical Bayamón, Puerto Rico fan in United States is more female, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for National Hurricane Center.

Top regions in United States

Top regions ranked by reach for Bayamón, Puerto Rico in United States
RegionReachAffinity
Florida59,2952.1×
California43,4490.95×
New York41,3031.77×
Texas40,9501.14×
New Jersey19,2571.82×
Illinois16,2971.17×
Pennsylvania15,9611.14×
Massachusetts12,9501.58×
Georgia12,9281.01×
North Carolina11,5380.92×
Virginia10,6701.05×
Maryland8,3971.17×
Ohio8,0870.63×
Michigan7,0970.65×
Connecticut6,9131.65×
Colorado5,3510.81×
Tennessee5,2260.63×
Washington5,1840.62×
Indiana5,1700.68×
Louisiana4,8220.9×
Wisconsin4,5300.72×
Missouri4,4510.66×
Minnesota3,7650.63×
South Carolina3,6560.58×
Oklahoma3,5340.76×
Kentucky3,0910.59×
Arizona3,0440.36×
Nevada2,8850.72×
Oregon2,8480.6×
Arkansas2,5430.74×
Utah2,5390.68×
Kansas2,1820.66×
Mississippi2,1090.61×
New Mexico2,0961×
Washington, District of Columbia1,9831.58×
Rhode Island1,9791.49×
Iowa1,9630.57×
West Virginia1,6170.83×
Nebraska1,6050.77×
New Hampshire1,5370.94×
Alabama1,4960.26×
Idaho1,4930.71×
Alaska1,4891.67×
Hawaii1,4260.8×
South Dakota1,3881.44×
Maine1,3840.93×
Delaware1,3291.16×
Montana1,2981.12×
North Dakota1,2481.46×
Wyoming1,2071.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bayamón, Puerto Rico audience
BrandAffinityCategory
National Hurricane Center25.18×Politics & Society
Horoscope13.08×Health
Las Vegas5.91×Travel & Leisure
Project Runway29.72×Movies & TV
Volaris16.05×Travel & Leisure
Planet Fitness4.34×Sports
Peugeot19.49×Cars & Mobility
Saw (franchise)14.71×Movies & TV
Prison Break15.34×Movies & TV
Milwaukee Brewers6.35×Sports
Daddy Yankee12.67×Music & Radio
Toyota Yaris18.63×Cars & Mobility
Day trading8.77×Business & Career
Caribbean3.86×Travel & Leisure
Ricky Martin8.86×Music & Radio
Pollo Tropical11.02×Food & Beverages
Roulette9.48×Games
United States Postal Service2.54×Business & Career
Koenigsegg14.14×Cars & Mobility
El País12.57×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bayamón, Puerto Rico audience
TraitClusterScore
PatriotismCONSERVATISM2.44
Luxury OrientationPREMIUM2.32
Risk AppetiteTHRILL1.97
DIY MentalityTHRILL1.52
SpiritualityBALANCE1.4
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Bayamón, Puerto Rico
CountryShare
United States92.8%
Mexico2.2%
Brazil1.3%

See Bayamón, Puerto Rico audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bayamón, Puerto Rico have in United States?

Bayamón, Puerto Rico has an estimated audience of 416,714 people in United States, concentrated in Florida and California.

What is the gender split and age of Bayamón, Puerto Rico fans?

69.4% of Bayamón, Puerto Rico fans are female, 30.6% are male, with an average age of 34.9 years.

Which brands do Bayamón, Puerto Rico fans like most?

Bayamón, Puerto Rico fans show strongest brand affinity for National Hurricane Center (25.18×), Horoscope (13.08×), and Las Vegas (5.91×) over the country average.

Where do Bayamón, Puerto Rico fans live in United States?

Bayamón, Puerto Rico fans in United States are most concentrated in Florida (reach 59,295), California (reach 43,449), and New York (reach 41,303). These three regions account for the largest share of the active audience.

What other brands do Bayamón, Puerto Rico fans also like?

Beyond Bayamón, Puerto Rico itself, the audience over-indexes on Horoscope (13.08×), Las Vegas (5.91×), Project Runway (29.72×), and Volaris (16.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bayamón, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.