Rascasse Audience Intelligence

Bayamón, Puerto Rico Audience in United States

A data profile of the people who buy, follow and care about Bayamón, Puerto Rico in United States — modelled from more than twelve digital signal sources. Bayamón, Puerto Rico has an estimated audience of 416,714 people in United States.

#4466among POI in United States#3336in Travel & Leisure

The average Bayamón, Puerto Rico fan in United States is 34.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Married At First Sight, Stampin' Up!, Project Runway, with strongest over-indexing on Married At First Sight (68.89× the country average).

Demographically, the Bayamón, Puerto Rico audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bayamón, Puerto Rico fan in United States is more female, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Married At First Sight.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bayamón, Puerto Rico profile in United States.

Audience size
417K
in United States
Gender
69.4%♀
30.6% male
Age
34.9
average years
Country rank
#40691
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bayamón, Puerto Rico fans

69.4% are female, 30.6% are male, average age 34.9.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Bayamón, Puerto Rico audience in United States
MetricValue
Female69.4%
Male30.6%
Average age34.9
Estimated audience size416,714
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Bayamón, Puerto Rico audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3919%
40-4919%
50+11%
Fig. 04

Worldwide distribution

92.9%

of the worldwide Bayamón, Puerto Rico audience comes from United States.

Worldwide audience distribution share by country for Bayamón, Puerto Rico
CountryShare
United States92.9%
Mexico2.2%
Brazil1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bayamón, Puerto Rico audience in United States is strongest.

Fig. 05

Top regions by affinity

Bayamón, Puerto Rico fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K1.83×
02Connecticut~7K1.73×
03New Jersey~20K1.61×
04Massachusetts~10K1.56×
05New York~40K1.54×
06Rhode Island~2K1.30×
07Texas~40K1.22×
08Pennsylvania~20K1.21×
09Illinois~20K1.21×
10Washington, District of Columbia~2K1.21×
11Virginia~10K1.18×
12Delaware~1K1.18×
13Georgia~10K1.12×
14Maryland~8K1.09×
15Vermont<1K1.09×
16North Carolina~10K1.04×
17Alaska<1K1.04×
18New Hampshire~2K1.01×
19South Dakota<1K1.01×
20North Dakota<1K1.00×
21New Mexico~2K0.98×
22California~40K0.94×
23Wisconsin~6K0.94×
24Maine~1K0.94×
25Montana~1K0.94×
26Indiana~7K0.92×
27Arkansas~3K0.91×
28West Virginia~2K0.91×
29Missouri~6K0.90×
30Nevada~4K0.90×
31Iowa~3K0.90×
32Colorado~6K0.89×
33South Carolina~6K0.89×
34Louisiana~5K0.89×
35Nebraska~2K0.89×
36Hawaii~2K0.89×
37Minnesota~5K0.88×
38Kansas~3K0.88×
39Ohio~10K0.87×
40Arizona~7K0.87×
41Tennessee~7K0.87×
42Kentucky~5K0.87×
43Oklahoma~4K0.87×
44Idaho~2K0.87×
45Washington~7K0.85×
46Utah~3K0.85×
47Michigan~9K0.84×
48Mississippi~3K0.84×
49Alabama~5K0.80×
50Oregon~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Bayamón, Puerto Rico, United States
0.79×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bayamón, Puerto Rico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bayamón, Puerto Rico audience
#·InterestCategoryAffinity×
01Married At First SightMovies & TV68.89×
02Campeonato Brasileiro Série BSports62.24×
03Stampin' Up!Shopping62.17×
04Project RunwayMovies & TV34.85×
05Toyota YarisCars & Mobility22.50×
06Diego RiveraArts & Culture17.55×
07National Hurricane CenterPolitics & Society16.61×
08America First Credit UnionBusiness & Career16.53×
09PeugeotCars & Mobility15.27×
10VolarisTravel & Leisure10.26×
11Saw (franchise)Movies & TV9.89×
12Ricky MartinMusic & Radio8.28×
13Jet skiSports7.65×
14Web serverTechnology & Electronics6.88×
15Milwaukee BrewersSports6.43×
16Las VegasTravel & Leisure4.86×
17Detroit TigersSports3.89×
18CaribbeanTravel & Leisure3.50×
19WalgreensShopping2.80×
20Google MapsInternet & Social Media2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bayamón, Puerto Rico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bayamón, Puerto Rico audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.18×
SpiritualityBALANCE1.71×
DIY MentalityTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bayamón, Puerto Rico audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bayamón, Puerto Rico have in United States?

Bayamón, Puerto Rico has an estimated audience of 416,714 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Bayamón, Puerto Rico fans?

69.4% of Bayamón, Puerto Rico fans are female, 30.6% are male, with an average age of 34.9 years.

03

Which brands do Bayamón, Puerto Rico fans like most?

Bayamón, Puerto Rico fans show strongest brand affinity for Married At First Sight (68.89×), Stampin' Up! (62.17×), and Project Runway (34.85×) over the country average.

04

Where do Bayamón, Puerto Rico fans live in United States?

Bayamón, Puerto Rico fans in United States are most concentrated in Florida (reach ~50K), Texas (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bayamón, Puerto Rico fans also like?

Beyond Bayamón, Puerto Rico itself, the audience over-indexes on Stampin' Up! (62.17×), Project Runway (34.85×), Las Vegas (4.86×), and Campeonato Brasileiro Série B (62.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bayamón, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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