AccuQuilt Audience in United States

AccuQuilt has an estimated audience of 337,564 people in United States. 69.5% are female, 30.5% are male, average age 36.8. Top regions: Texas, California, Florida. Top brand affinities: Sewing machine, Machine embroidery, Capital One, Project Runway, Pretzel.

The average AccuQuilt fan in United States is 36.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sewing machine, Machine embroidery, Capital One, with strongest over-indexing on Sewing machine (21.58× the country average). Demographically, the AccuQuilt audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of AccuQuilt fans

Demographic split for AccuQuilt audience in United States
MetricValue
Female69.5%
Male30.5%
Average age36.8
Estimated audience size337,564

Audience persona

The typical AccuQuilt fan in United States is more female, around 36.8 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.

Top regions in United States

Top regions ranked by reach for AccuQuilt in United States
RegionReachAffinity
Texas18,8330.65×
California14,0760.38×
Florida11,3260.5×
Missouri9,6831.78×
Michigan9,4621.07×
Ohio8,9090.86×
Illinois8,0680.72×
Tennessee7,9711.18×
North Carolina7,9480.78×
Washington6,8151.01×
Pennsylvania6,7880.6×
Wisconsin6,5181.28×
New York6,5120.35×
Virginia6,4660.79×
Arizona6,4480.94×
Georgia6,1410.59×
Indiana5,8930.96×
Oklahoma5,7931.55×
Kentucky5,3811.27×
Alabama5,2301.11×
Minnesota5,1121.06×
Oregon4,8541.25×
Iowa4,7201.7×
Colorado4,6670.88×
Arkansas4,0801.47×
Kansas4,0231.51×
Utah3,7841.25×
South Carolina3,6580.72×
Nebraska3,3982.01×
Maryland3,3540.58×
Idaho3,3171.96×
Louisiana2,7380.63×
Massachusetts2,7240.41×
Montana2,2212.37×
New Jersey2,0200.24×
West Virginia1,8241.16×
Mississippi1,7810.64×
Nevada1,6980.52×
Maine1,6001.32×
New Mexico1,5530.92×
Connecticut1,5050.44×
New Hampshire1,4211.07×
South Dakota1,1771.51×
North Dakota1,0261.48×
Wyoming1,0192.04×
Alaska8821.22×
Delaware6060.65×
Vermont5020.85×
Hawaii4390.3×
Rhode Island3690.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AccuQuilt audience
BrandAffinityCategory
Sewing machine21.58×Home & Garden
Machine embroidery32.61×Home & Garden
Capital One7.09×Business & Career
Project Runway42.79×Movies & TV
Pretzel23.27×Food & Beverages
Auntie Anne's59.97×Food & Beverages
Diane Keaton7.88×Movies & TV
Google Maps4.51×Internet & Social Media
Sewing7.39×Home & Garden
DeviantArt7.45×Internet & Social Media
Indeed.com3.99×Business & Career
Hobby Lobby3.67×Home & Garden
Kendra Scott9.55×Fashion & Accessoires
Eddie Bauer11.93×Fashion & Accessoires
Married At First Sight26.64×Movies & TV
Michael J. Fox8.77×Movies & TV
Google News4.86×News
Beetlejuice3.86×Movies & TV
Chandelier13×Home & Garden
Apple Store5.92×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AccuQuilt audience
TraitClusterScore
CreativityOPEN1.95
Family OrientationCONSERVATISM1.46
Pet OwnershipJOY1.19
Price SensitivityPREMIUM1.17
DIY MentalityTHRILL1.11
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for AccuQuilt
CountryShare
United States82.6%
United Kingdom7.9%
Australia4.2%

See AccuQuilt audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does AccuQuilt have in United States?

AccuQuilt has an estimated audience of 337,564 people in United States, concentrated in Texas and California.

What is the gender split and age of AccuQuilt fans?

69.5% of AccuQuilt fans are female, 30.5% are male, with an average age of 36.8 years.

Which brands do AccuQuilt fans like most?

AccuQuilt fans show strongest brand affinity for Sewing machine (21.58×), Machine embroidery (32.61×), and Capital One (7.09×) over the country average.

Where do AccuQuilt fans live in United States?

AccuQuilt fans in United States are most concentrated in Texas (reach 18,833), California (reach 14,076), and Florida (reach 11,326). These three regions account for the largest share of the active audience.

What other brands do AccuQuilt fans also like?

Beyond AccuQuilt itself, the audience over-indexes on Machine embroidery (32.61×), Capital One (7.09×), Project Runway (42.79×), and Pretzel (23.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AccuQuilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.