AccuQuilt Audience in United States

AccuQuilt has an estimated audience of 337,564 people in United States. 69.5% are female, 30.5% are male, average age 36.8. Top regions: Texas, California, Florida. Top brand affinities: Product design, Fairy godmother, JDSU, Historic site, Home equity.
The average AccuQuilt fan in United States is 36.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, Fairy godmother, JDSU, with strongest over-indexing on Product design (6.85× the country average). Demographically, the AccuQuilt audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of AccuQuilt fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 36.8 |
| Estimated audience size | 337,564 |
Audience persona
The typical AccuQuilt fan in United States is more female, around 36.8 years old, with strong Creativity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 18,833 | 0.65× |
| California | 14,076 | 0.38× |
| Florida | 11,326 | 0.5× |
| Missouri | 9,683 | 1.78× |
| Michigan | 9,462 | 1.07× |
| Ohio | 8,909 | 0.86× |
| Illinois | 8,068 | 0.72× |
| Tennessee | 7,971 | 1.18× |
| North Carolina | 7,948 | 0.78× |
| Washington | 6,815 | 1.01× |
| Pennsylvania | 6,788 | 0.6× |
| Wisconsin | 6,518 | 1.28× |
| New York | 6,512 | 0.35× |
| Virginia | 6,466 | 0.79× |
| Arizona | 6,448 | 0.94× |
| Georgia | 6,141 | 0.59× |
| Indiana | 5,893 | 0.96× |
| Oklahoma | 5,793 | 1.55× |
| Kentucky | 5,381 | 1.27× |
| Alabama | 5,230 | 1.11× |
| Minnesota | 5,112 | 1.06× |
| Oregon | 4,854 | 1.25× |
| Iowa | 4,720 | 1.7× |
| Colorado | 4,667 | 0.88× |
| Arkansas | 4,080 | 1.47× |
| Kansas | 4,023 | 1.51× |
| Utah | 3,784 | 1.25× |
| South Carolina | 3,658 | 0.72× |
| Nebraska | 3,398 | 2.01× |
| Maryland | 3,354 | 0.58× |
| Idaho | 3,317 | 1.96× |
| Louisiana | 2,738 | 0.63× |
| Massachusetts | 2,724 | 0.41× |
| Montana | 2,221 | 2.37× |
| New Jersey | 2,020 | 0.24× |
| West Virginia | 1,824 | 1.16× |
| Mississippi | 1,781 | 0.64× |
| Nevada | 1,698 | 0.52× |
| Maine | 1,600 | 1.32× |
| New Mexico | 1,553 | 0.92× |
| Connecticut | 1,505 | 0.44× |
| New Hampshire | 1,421 | 1.07× |
| South Dakota | 1,177 | 1.51× |
| North Dakota | 1,026 | 1.48× |
| Wyoming | 1,019 | 2.04× |
| Alaska | 882 | 1.22× |
| Delaware | 606 | 0.65× |
| Vermont | 502 | 0.85× |
| Hawaii | 439 | 0.3× |
| Rhode Island | 369 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 6.85× | Business & Career |
| Fairy godmother | 13× | Literature |
| JDSU | 3.58× | Business & Career |
| Historic site | 4.94× | Arts & Culture |
| Home equity | 2.27× | Home & Garden |
| Governor of Michigan | 8.12× | Politics & Society |
| Cherish (group) | 11.93× | Music & Radio |
| Staycation | 3.42× | Home & Garden |
| Nebraska Cornhuskers football | 3.14× | Sports |
| Jaws | 4.6× | Movies & TV |
| Goop | 4.44× | Internet & Social Media |
| Mothercare | 2.4× | Kids & Family |
| Vocal harmony | 3.33× | Music & Radio |
| Pillow | 1.57× | Home & Garden |
| UK garage | 3.92× | Music & Radio |
| Jesse Plemons | 2.4× | Movies & TV |
| headspace | 6.46× | Health |
| Mathcore | 5.32× | Music & Radio |
| Queens College, City University of New York | 4.3× | Business & Career |
| Hibachi | 4.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.95 |
| Family Orientation | CONSERVATISM | 1.46 |
| Pet Ownership | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.17 |
| DIY Mentality | THRILL | 1.11 |
| Quality Awareness | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.6% |
| United Kingdom | 7.9% |
| Australia | 4.2% |
See AccuQuilt audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does AccuQuilt have in United States?
AccuQuilt has an estimated audience of 337,564 people in United States, concentrated in Texas and California.
What is the gender split and age of AccuQuilt fans?
69.5% of AccuQuilt fans are female, 30.5% are male, with an average age of 36.8 years.
Which brands do AccuQuilt fans like most?
AccuQuilt fans show strongest brand affinity for Product design (6.85×), Fairy godmother (13×), and JDSU (3.58×) over the country average.
Where do AccuQuilt fans live in United States?
AccuQuilt fans in United States are most concentrated in Texas (reach 18,833), California (reach 14,076), and Florida (reach 11,326). These three regions account for the largest share of the active audience.
What other brands do AccuQuilt fans also like?
Beyond AccuQuilt itself, the audience over-indexes on Fairy godmother (13×), JDSU (3.58×), Historic site (4.94×), and Home equity (2.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for AccuQuilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.