Rascasse Audience Intelligence

Songkhla Province Audience in United States

A data profile of the people who buy, follow and care about Songkhla Province in United States — modelled from more than twelve digital signal sources. Songkhla Province has an estimated audience of 286,359 people in United States.

#5942among POI in United States#4151in Travel & Leisure

The average Songkhla Province fan in United States is 30.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Married At First Sight, Project Runway, Stampin' Up!, with strongest over-indexing on Married At First Sight (150.3× the country average).

Demographically, the Songkhla Province audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Songkhla Province fan in United States is more female, around 30.4 years old, with strong Family Orientation tendencies and a notable affinity for Married At First Sight.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Songkhla Province profile in United States.

Audience size
286K
in United States
Gender
72.2%♀
27.8% male
Age
30.4
average years
Country rank
#49495
POI in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Songkhla Province fans

72.2% are female, 27.8% are male, average age 30.4.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Songkhla Province audience in United States
MetricValue
Female72.2%
Male27.8%
Average age30.4
Estimated audience size286,359
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Songkhla Province audience in United States
Age bracketShare%
16-1948%
20-2918%
30-3913%
40-4913%
50+8%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Songkhla Province audience comes from United States.

Worldwide audience distribution share by country for Songkhla Province
CountryShare
Thailand45.5%
Japan11.7%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Songkhla Province audience in United States is strongest.

Fig. 05

Top regions by affinity

Songkhla Province fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K1.12×
02Oregon~4K1.07×
03Maine~1K1.04×
04Washington~6K1.03×
05Hawaii~1K1.03×
06Montana<1K1.03×
07Nevada~3K1.02×
08Nebraska~1K1.02×
09West Virginia~1K1.02×
10Rhode Island<1K1.02×
11Alaska<1K1.02×
12North Dakota<1K1.02×
13Kentucky~4K1.01×
14Maryland~5K1.00×
15Missouri~5K1.00×
16Colorado~5K1.00×
17Wisconsin~4K1.00×
18Minnesota~4K1.00×
19Connecticut~3K1.00×
20Arkansas~2K1.00×
21Kansas~2K1.00×
22New Mexico~1K1.00×
23Idaho~1K1.00×
24New Hampshire~1K1.00×
25Delaware<1K1.00×
26South Dakota<1K1.00×
27Vermont<1K1.00×
28South Carolina~4K0.99×
29Alabama~4K0.99×
30Louisiana~4K0.99×
31Oklahoma~3K0.99×
32Utah~3K0.99×
33Mississippi~2K0.99×
34Iowa~2K0.99×
35Virginia~7K0.98×
36Arizona~6K0.98×
37Tennessee~6K0.98×
38Massachusetts~6K0.98×
39Indiana~5K0.98×
40Ohio~9K0.97×
41North Carolina~8K0.97×
42Michigan~7K0.97×
43Pennsylvania~9K0.96×
44Illinois~9K0.96×
45Georgia~8K0.96×
46New Jersey~7K0.96×
47Florida~20K0.93×
48New York~10K0.93×
49Texas~20K0.91×
50California~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Songkhla Province, United States
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Songkhla Province audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Songkhla Province audience
#·InterestCategoryAffinity×
01Married At First SightMovies & TV150.30×
02Project RunwayMovies & TV90.31×
03Stampin' Up!Shopping87.00×
04Group buyingShopping12.53×
05RemittanceBusiness & Career11.65×
06SweatpantsFashion & Accessoires10.73×
07Honda AccordCars & Mobility9.26×
087-ElevenShopping7.49×
09Bath and BodyworksShopping5.18×
10Cracker Barrel Old Country StoreFood & Beverages4.60×
11QVCMovies & TV4.57×
12Wendy'sFood & Beverages2.44×
13Bank of AmericaBusiness & Career2.41×
14Pizza HutFood & Beverages2.39×
15Macy'sShopping2.30×
16Planet FitnessSports2.26×
17Burger KingFood & Beverages2.18×
18PinterestInternet & Social Media2.05×
19Sam's ClubShopping2.03×
20McDonald'sFood & Beverages2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Songkhla Province audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Songkhla Province audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.21×
Price SensitivityPREMIUM1.85×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Songkhla Province audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Early Adopter MentalityPOWER0.88×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Songkhla Province have in United States?

Songkhla Province has an estimated audience of 286,359 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Songkhla Province fans?

72.2% of Songkhla Province fans are female, 27.8% are male, with an average age of 30.4 years.

03

Which brands do Songkhla Province fans like most?

Songkhla Province fans show strongest brand affinity for Married At First Sight (150.3×), Project Runway (90.31×), and Stampin' Up! (87×) over the country average.

04

Where do Songkhla Province fans live in United States?

Songkhla Province fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Songkhla Province fans also like?

Beyond Songkhla Province itself, the audience over-indexes on Project Runway (90.31×), Stampin' Up! (87×), 7-Eleven (7.49×), and Sweatpants (10.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Songkhla Province. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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