Rascasse Audience Intelligence

Married at First Sight (U.S. TV series) Audience in United States

A data profile of the people who buy, follow and care about Married at First Sight (U.S. TV series) in United States — modelled from more than twelve digital signal sources. Married at First Sight (U.S. TV series) has an estimated audience of 1,106,875 people in United States.

#6among Reality in United States#1663among Movie / TV Show / Series in United States#3927in Movies & TV

The average Married at First Sight (U.S. TV series) fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dirty Dancing, Married At First Sight, Stampin' Up!, with strongest over-indexing on Dirty Dancing (55× the country average).

Demographically, the Married at First Sight (U.S. TV series) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Married at First Sight (U.S. TV series) fan in United States is more female, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Dirty Dancing.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Married at First Sight (U.S. TV series) profile in United States.

Audience size
1.1M
in United States
Gender
79.4%♀
20.6% male
Age
35.2
average years
Country rank
#22088
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Married at First Sight (U.S. TV series) viewers

79.4% are female, 20.6% are male, average age 35.2.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Married at First Sight (U.S. TV series) audience in United States
MetricValue
Female79.4%
Male20.6%
Average age35.2
Estimated audience size1,106,875
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Married at First Sight (U.S. TV series) audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3921%
40-4919%
50+10%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Married at First Sight (U.S. TV series) audience comes from United States.

Worldwide audience distribution share by country for Married at First Sight (U.S. TV series)
CountryShare
Netherlands27.9%
United States27.5%
United Kingdom21.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Married at First Sight (U.S. TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Married at First Sight (U.S. TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~30K1.38×
02Georgia~40K1.23×
03North Carolina~40K1.20×
04Illinois~40K1.15×
05Delaware~4K1.14×
06Michigan~30K1.11×
07Tennessee~20K1.11×
08South Carolina~20K1.11×
09Ohio~40K1.10×
10Louisiana~20K1.10×
11Rhode Island~4K1.10×
12Virginia~30K1.08×
13Connecticut~10K1.08×
14New Hampshire~5K1.08×
15Pennsylvania~40K1.07×
16Massachusetts~20K1.07×
17Wisconsin~20K1.07×
18Florida~80K1.06×
19Oregon~10K1.06×
20Arizona~20K1.05×
21Washington~20K1.05×
22Colorado~20K1.05×
23New Jersey~30K1.04×
24Missouri~20K1.03×
25Idaho~6K1.03×
26Mississippi~9K1.01×
27Washington, District of Columbia~3K1.01×
28Alabama~20K1.00×
29Indiana~20K0.98×
30Minnesota~20K0.98×
31Maine~4K0.97×
32New York~60K0.96×
33Oklahoma~10K0.96×
34Texas~90K0.94×
35Kentucky~10K0.94×
36Nevada~10K0.94×
37California~100K0.93×
38Kansas~8K0.92×
39Iowa~8K0.90×
40North Dakota~2K0.90×
41New Mexico~5K0.89×
42Montana~3K0.89×
43Vermont~2K0.89×
44Utah~9K0.88×
45Nebraska~5K0.87×
46Arkansas~8K0.86×
47West Virginia~4K0.86×
48South Dakota~2K0.82×
49Alaska~2K0.80×
50Hawaii~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Married at First Sight (U.S. TV series), United States
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Married at First Sight (U.S. TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Married at First Sight (U.S. TV series) audience
#·InterestCategoryAffinity×
01Dirty DancingMovies & TV55.00×
02Married At First SightMovies & TV50.95×
03Stampin' Up!Shopping49.44×
04Project RunwayMovies & TV27.93×
05Warwick DavisMovies & TV21.78×
06Richard HarrisMovies & TV18.82×
07Marilyn MonroeFashion & Accessoires16.39×
08Brazilian WaxingBeauty & Wellness15.51×
09Simon HelbergMovies & TV15.24×
10The Incredible Hulk (film)Movies & TV12.55×
11America First Credit UnionBusiness & Career10.35×
12Alan TudykMovies & TV8.96×
13QVCMovies & TV4.55×
14Planet FitnessSports3.27×
15FedExBusiness & Career2.54×
16Discount storesShopping2.33×
17SubwayFood & Beverages2.20×
18IKEAHome & Garden2.14×
19RedditInternet & Social Media2.10×
20PinterestInternet & Social Media2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Married at First Sight (U.S. TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Married at First Sight (U.S. TV series) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.03×
PatriotismCONSERVATISM1.59×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Married at First Sight (U.S. TV series) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Sports ActivityPOWER0.86×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Married at First Sight (U.S. TV series) have in United States?

Married at First Sight (U.S. TV series) has an estimated audience of 1,106,875 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Married at First Sight (U.S. TV series) viewers?

79.4% of Married at First Sight (U.S. TV series) fans are female, 20.6% are male, with an average age of 35.2 years.

03

Which brands do Married at First Sight (U.S. TV series) fans like most?

Married at First Sight (U.S. TV series) fans show strongest brand affinity for Dirty Dancing (55×), Married At First Sight (50.95×), and Stampin' Up! (49.44×) over the country average.

04

Where do Married at First Sight (U.S. TV series) fans live in United States?

Married at First Sight (U.S. TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Married at First Sight (U.S. TV series) fans also like?

Beyond Married at First Sight (U.S. TV series) itself, the audience over-indexes on Married At First Sight (50.95×), Stampin' Up! (49.44×), Project Runway (27.93×), and Planet Fitness (3.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Married at First Sight (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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