Married at First Sight (U.S. TV series) Audience in United States
Married at First Sight (U.S. TV series) has an estimated audience of 1,120,452 people in United States. 79.4% are female, 20.6% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Isometric exercise, Home equity, Whataburger.
The average Married at First Sight (U.S. TV series) fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (15.34× the country average). Demographically, the Married at First Sight (U.S. TV series) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality
Demographics of Married at First Sight (U.S. TV series) fans
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 35.2 |
| Estimated audience size | 1,120,452 |
Audience persona
The typical Married at First Sight (U.S. TV series) fan in United States is more female, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 121,864 | 0.99× |
| Texas | 95,092 | 0.99× |
| Florida | 82,493 | 1.09× |
| New York | 65,339 | 1.04× |
| Illinois | 46,103 | 1.24× |
| Georgia | 45,539 | 1.32× |
| Pennsylvania | 41,758 | 1.11× |
| North Carolina | 41,332 | 1.23× |
| Ohio | 38,711 | 1.12× |
| Michigan | 33,822 | 1.15× |
| New Jersey | 31,325 | 1.1× |
| Virginia | 30,993 | 1.14× |
| Maryland | 27,674 | 1.44× |
| Tennessee | 25,021 | 1.11× |
| Massachusetts | 24,652 | 1.12× |
| Arizona | 24,176 | 1.06× |
| Washington | 23,409 | 1.04× |
| Indiana | 20,414 | 1× |
| South Carolina | 19,257 | 1.14× |
| Colorado | 18,795 | 1.06× |
| Missouri | 18,506 | 1.02× |
| Wisconsin | 18,090 | 1.07× |
| Louisiana | 15,796 | 1.09× |
| Minnesota | 15,691 | 0.98× |
| Alabama | 15,224 | 0.97× |
| Oregon | 13,397 | 1.04× |
| Kentucky | 13,317 | 0.95× |
| Oklahoma | 12,278 | 0.99× |
| Connecticut | 12,207 | 1.09× |
| Nevada | 10,361 | 0.96× |
| Mississippi | 9,075 | 0.98× |
| Utah | 8,582 | 0.86× |
| Iowa | 8,023 | 0.87× |
| Kansas | 8,003 | 0.91× |
| Arkansas | 7,774 | 0.84× |
| Idaho | 5,413 | 0.96× |
| New Mexico | 4,874 | 0.87× |
| Nebraska | 4,677 | 0.83× |
| New Hampshire | 4,553 | 1.03× |
| West Virginia | 4,062 | 0.78× |
| Rhode Island | 3,835 | 1.08× |
| Maine | 3,755 | 0.94× |
| Delaware | 3,489 | 1.13× |
| Hawaii | 3,448 | 0.72× |
| Washington, District of Columbia | 3,372 | 1× |
| Montana | 2,496 | 0.8× |
| South Dakota | 1,916 | 0.74× |
| North Dakota | 1,824 | 0.79× |
| Alaska | 1,638 | 0.68× |
| Vermont | 1,636 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 15.34× | Business & Career |
| UK garage | 7.71× | Music & Radio |
| Isometric exercise | 10.04× | Sports |
| Home equity | 2.09× | Home & Garden |
| Whataburger | 1.63× | Food & Beverages |
| Staycation | 2.96× | Home & Garden |
| 9NEWS (KUSA) | 4.21× | Movies & TV |
| Ludo (board game) | 8.44× | Games |
| Nebraska Cornhuskers football | 2.68× | Sports |
| JDSU | 2.22× | Business & Career |
| Stamp collecting | 3.39× | Home & Garden |
| Jesse Plemons | 2.45× | Movies & TV |
| Cachorro | 3.77× | Pets & Animals |
| Mothercare | 1.85× | Kids & Family |
| Home staging | 2.97× | Home & Garden |
| Jaws | 2.89× | Movies & TV |
| Pro-Ject | 2.14× | Music & Radio |
| Buying a House | 3.48× | Home & Garden |
| Laneige | 2.66× | Beauty & Wellness |
| Queens College, City University of New York | 3.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.58 |
| Creativity | OPEN | 1.26 |
| Price Sensitivity | PREMIUM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Community Orientation | OPEN | 1.1 |
| DIY Mentality | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| United Kingdom | 24.5% |
| Netherlands | 20.0% |
See Married at First Sight (U.S. TV series) audiences in other countries
- Married at First Sight (U.S. TV series) — Germany
- Married at First Sight (U.S. TV series) — United Kingdom
- Married at First Sight (U.S. TV series) — France
- Married at First Sight (U.S. TV series) — Italy
- Married at First Sight (U.S. TV series) — Spain
- Married at First Sight (U.S. TV series) — Brazil
- Married at First Sight (U.S. TV series) — Japan
- Married at First Sight (U.S. TV series) — South Korea
- Married at First Sight (U.S. TV series) — India
More Reality audiences in United States
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- House Hunters (1,831,621)
- Below Deck (1,551,697)
- MeatEater (1,323,129)
Frequently asked questions
How many fans does Married at First Sight (U.S. TV series) have in United States?
Married at First Sight (U.S. TV series) has an estimated audience of 1,120,452 people in United States, concentrated in California and Texas.
What is the gender split and age of Married at First Sight (U.S. TV series) fans?
79.4% of Married at First Sight (U.S. TV series) fans are female, 20.6% are male, with an average age of 35.2 years.
Which brands do Married at First Sight (U.S. TV series) fans like most?
Married at First Sight (U.S. TV series) fans show strongest brand affinity for Product design (15.34×), UK garage (7.71×), and Isometric exercise (10.04×) over the country average.
Where do Married at First Sight (U.S. TV series) fans live in United States?
Married at First Sight (U.S. TV series) fans in United States are most concentrated in California (reach 121,864), Texas (reach 95,092), and Florida (reach 82,493). These three regions account for the largest share of the active audience.
What other brands do Married at First Sight (U.S. TV series) fans also like?
Beyond Married at First Sight (U.S. TV series) itself, the audience over-indexes on UK garage (7.71×), Isometric exercise (10.04×), Home equity (2.09×), and Whataburger (1.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Married at First Sight (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.