Below Deck Audience in United States

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Below Deck has an estimated audience of 1,551,696 people in United States. 68.8% are female, 31.2% are male, average age 43.0. Top regions: California, Florida, Texas. Top brand affinities: Friends, Euphoria, Teresa Giudice, Country, Happiness.

The average Below Deck fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Friends, Euphoria, Teresa Giudice, with strongest over-indexing on Friends (2.46× the country average). Demographically, the Below Deck audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of Below Deck fans

Demographic split for Below Deck audience in United States
MetricValue
Female68.8%
Male31.2%
Average age43.0
Estimated audience size1,551,696

Audience persona

The typical Below Deck fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for Below Deck in United States
RegionReachAffinity
California150,4610.88×
Florida108,0311.03×
Texas105,2110.79×
New York93,5521.08×
Pennsylvania57,4231.1×
Illinois51,7881×
Ohio50,1121.05×
Michigan46,2191.14×
North Carolina44,7690.96×
Massachusetts41,9271.37×
Georgia40,9310.86×
New Jersey40,0831.02×
Virginia37,5560.99×
Washington36,0401.16×
Arizona32,9051.04×
Colorado27,5951.13×
Wisconsin27,4501.18×
Tennessee27,0500.87×
Minnesota25,8111.16×
Indiana25,6430.9×
Maryland24,7940.93×
Missouri24,5310.98×
South Carolina23,0750.99×
Oregon22,1001.24×
Connecticut18,9651.22×
Alabama18,2970.84×
Kentucky18,2450.94×
Louisiana16,8250.84×
Oklahoma15,2370.88×
Iowa12,9241.01×
Nevada11,9540.8×
Utah11,6600.84×
Kansas10,6630.87×
Arkansas10,1550.79×
Mississippi8,5770.67×
Maine7,9721.43×
New Hampshire7,8881.29×
Nebraska7,6960.99×
Idaho7,6680.99×
Rhode Island6,8771.39×
Hawaii6,2460.94×
New Mexico5,6830.73×
West Virginia5,6640.78×
Washington, District of Columbia5,3391.14×
Montana4,3261×
Delaware4,1570.97×
Alaska3,5951.08×
South Dakota3,2200.9×
Vermont3,1561.16×
North Dakota3,0400.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Below Deck audience
BrandAffinityCategory
Friends2.46×Movies & TV
Euphoria1.5×Movies & TV
Teresa Giudice14.1×Movies & TV
Country2.19×Travel & Leisure
Happiness1.53×Health
Laughter1.8×Movies & TV
Husband2.63×Kids & Family
CBS1.74×Movies & TV
Staples (Canada)2.28×Business & Career
Fatherhood1.67×Kids & Family
Ted (film)7.56×Movies & TV
Wealth1.62×Business & Career
Golf1.5×Sports
Viral video1.92×Internet & Social Media
Global Television Network2.22×Movies & TV
Skin1.53×Beauty & Wellness
Dance1.51×Business & Career
Snooki10.08×Fashion & Accessoires
Tattoos1.62×Fashion & Accessoires
United Parcel Service2×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Below Deck audience
TraitClusterScore
IndulgenceJOY1.42
ExtroversionTHRILL1.33
CreativityOPEN1.29
DIY MentalityTHRILL1.29
Design AffinityPREMIUM1.29
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Below Deck
CountryShare
United States52.5%
United Kingdom14.4%
Australia5.9%

See Below Deck audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does Below Deck have in United States?

Below Deck has an estimated audience of 1,551,696 people in United States, concentrated in California and Florida.

What is the gender split and age of Below Deck fans?

68.8% of Below Deck fans are female, 31.2% are male, with an average age of 43.0 years.

Which brands do Below Deck fans like most?

Below Deck fans show strongest brand affinity for Friends (2.46×), Euphoria (1.5×), and Teresa Giudice (14.1×) over the country average.

Where do Below Deck fans live in United States?

Below Deck fans in United States are most concentrated in California (reach 150,461), Florida (reach 108,031), and Texas (reach 105,211). These three regions account for the largest share of the active audience.

What other brands do Below Deck fans also like?

Beyond Below Deck itself, the audience over-indexes on Euphoria (1.5×), Teresa Giudice (14.1×), Country (2.19×), and Happiness (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Below Deck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.