Southern Charm Audience in United States
Southern Charm has an estimated audience of 2,350,365 people in United States. 75.8% are female, 24.2% are male, average age 50.1. Top regions: California, Florida, Texas. Top brand affinities: headspace, Goop, Fairy godmother, Governor of Michigan, Whataburger.
The average Southern Charm fan in United States is 50.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include headspace, Goop, Fairy godmother, with strongest over-indexing on headspace (13.59× the country average). Demographically, the Southern Charm audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality
Demographics of Southern Charm fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 50.1 |
| Estimated audience size | 2,350,365 |
Audience persona
The typical Southern Charm fan in United States is more female, around 50.1 years old, with strong Luxury Orientation tendencies and a notable affinity for headspace.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 164,500 | 0.64× |
| Florida | 162,269 | 1.02× |
| Texas | 160,910 | 0.8× |
| New York | 134,141 | 1.02× |
| Georgia | 119,840 | 1.66× |
| North Carolina | 111,150 | 1.57× |
| South Carolina | 106,733 | 3.02× |
| Pennsylvania | 101,263 | 1.28× |
| Illinois | 87,048 | 1.11× |
| Ohio | 85,328 | 1.18× |
| Virginia | 67,406 | 1.18× |
| New Jersey | 66,156 | 1.11× |
| Tennessee | 62,883 | 1.33× |
| Michigan | 61,749 | 1× |
| Massachusetts | 57,941 | 1.25× |
| Washington | 41,247 | 0.87× |
| Indiana | 38,802 | 0.9× |
| Maryland | 38,324 | 0.95× |
| Missouri | 37,578 | 0.99× |
| Louisiana | 37,541 | 1.24× |
| Colorado | 36,895 | 1× |
| Minnesota | 32,798 | 0.97× |
| Kentucky | 32,717 | 1.11× |
| Alabama | 32,639 | 0.99× |
| Arizona | 32,389 | 0.67× |
| Wisconsin | 30,146 | 0.85× |
| Connecticut | 28,958 | 1.23× |
| Oregon | 20,456 | 0.76× |
| Oklahoma | 20,354 | 0.78× |
| Mississippi | 18,971 | 0.98× |
| Arkansas | 18,755 | 0.97× |
| Iowa | 15,558 | 0.8× |
| Kansas | 15,125 | 0.82× |
| Nevada | 13,275 | 0.58× |
| Maine | 11,481 | 1.36× |
| New Hampshire | 10,800 | 1.17× |
| Nebraska | 9,863 | 0.84× |
| Rhode Island | 9,649 | 1.29× |
| Utah | 9,569 | 0.45× |
| West Virginia | 8,085 | 0.74× |
| Delaware | 7,433 | 1.15× |
| Idaho | 7,142 | 0.61× |
| Washington, District of Columbia | 7,011 | 0.99× |
| New Mexico | 6,664 | 0.57× |
| Montana | 5,907 | 0.91× |
| South Dakota | 4,967 | 0.91× |
| Vermont | 4,508 | 1.09× |
| Hawaii | 4,377 | 0.43× |
| North Dakota | 2,762 | 0.57× |
| Wyoming | 2,722 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| headspace | 13.59× | Health |
| Goop | 6.14× | Internet & Social Media |
| Fairy godmother | 6.83× | Literature |
| Governor of Michigan | 6.57× | Politics & Society |
| Whataburger | 1.56× | Food & Beverages |
| Pillow | 1.85× | Home & Garden |
| Cherish (group) | 9.04× | Music & Radio |
| Wok | 5.19× | Food & Beverages |
| Israel | 1.65× | Travel & Leisure |
| Google Home | 4.86× | Technology & Electronics |
| Grace Slick | 6.47× | Music & Radio |
| Mothercare | 2.32× | Kids & Family |
| Kikar HaShabbat | 11.52× | News |
| Staycation | 2.1× | Home & Garden |
| Cryptic crossword | 9.45× | Technology & Electronics |
| Jeep Wagoneer | 3.03× | Cars & Mobility |
| Jesse Plemons | 1.82× | Movies & TV |
| Jill Scott | 3.07× | Music & Radio |
| Hardik Pandya | 7.77× | Sports |
| Hibachi | 3.91× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.61 |
| Risk Appetite | THRILL | 1.92 |
| Design Affinity | PREMIUM | 1.51 |
| DIY Mentality | THRILL | 1.49 |
| Creativity | OPEN | 1.45 |
| Community Orientation | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.6% |
| United Kingdom | 9.5% |
| Canada | 5.2% |
See Southern Charm audiences in other countries
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Frequently asked questions
How many fans does Southern Charm have in United States?
Southern Charm has an estimated audience of 2,350,365 people in United States, concentrated in California and Florida.
What is the gender split and age of Southern Charm fans?
75.8% of Southern Charm fans are female, 24.2% are male, with an average age of 50.1 years.
Which brands do Southern Charm fans like most?
Southern Charm fans show strongest brand affinity for headspace (13.59×), Goop (6.14×), and Fairy godmother (6.83×) over the country average.
Where do Southern Charm fans live in United States?
Southern Charm fans in United States are most concentrated in California (reach 164,500), Florida (reach 162,269), and Texas (reach 160,910). These three regions account for the largest share of the active audience.
What other brands do Southern Charm fans also like?
Beyond Southern Charm itself, the audience over-indexes on Goop (6.14×), Fairy godmother (6.83×), Governor of Michigan (6.57×), and Whataburger (1.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Southern Charm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.