Southern Charm Audience in United States

Southern Charm has an estimated audience of 2,350,365 people in United States. 75.8% are female, 24.2% are male, average age 50.1. Top regions: California, Florida, Texas. Top brand affinities: Kendra Scott, Diane Keaton, Capital One, Horoscope, Catherine Zeta-Jones.

The average Southern Charm fan in United States is 50.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Kendra Scott, Diane Keaton, Capital One, with strongest over-indexing on Kendra Scott (20.27× the country average). Demographically, the Southern Charm audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of Southern Charm fans

Demographic split for Southern Charm audience in United States
MetricValue
Female75.8%
Male24.2%
Average age50.1
Estimated audience size2,350,365

Audience persona

The typical Southern Charm fan in United States is more female, around 50.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Southern Charm in United States
RegionReachAffinity
California164,5000.64×
Florida162,2691.02×
Texas160,9100.8×
New York134,1411.02×
Georgia119,8401.66×
North Carolina111,1501.57×
South Carolina106,7333.02×
Pennsylvania101,2631.28×
Illinois87,0481.11×
Ohio85,3281.18×
Virginia67,4061.18×
New Jersey66,1561.11×
Tennessee62,8831.33×
Michigan61,7491×
Massachusetts57,9411.25×
Washington41,2470.87×
Indiana38,8020.9×
Maryland38,3240.95×
Missouri37,5780.99×
Louisiana37,5411.24×
Colorado36,8951×
Minnesota32,7980.97×
Kentucky32,7171.11×
Alabama32,6390.99×
Arizona32,3890.67×
Wisconsin30,1460.85×
Connecticut28,9581.23×
Oregon20,4560.76×
Oklahoma20,3540.78×
Mississippi18,9710.98×
Arkansas18,7550.97×
Iowa15,5580.8×
Kansas15,1250.82×
Nevada13,2750.58×
Maine11,4811.36×
New Hampshire10,8001.17×
Nebraska9,8630.84×
Rhode Island9,6491.29×
Utah9,5690.45×
West Virginia8,0850.74×
Delaware7,4331.15×
Idaho7,1420.61×
Washington, District of Columbia7,0110.99×
New Mexico6,6640.57×
Montana5,9070.91×
South Dakota4,9670.91×
Vermont4,5081.09×
Hawaii4,3770.43×
North Dakota2,7620.57×
Wyoming2,7220.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern Charm audience
BrandAffinityCategory
Kendra Scott20.27×Fashion & Accessoires
Diane Keaton9.45×Movies & TV
Capital One6.02×Business & Career
Horoscope12.7×Health
Catherine Zeta-Jones13.43×Movies & TV
AccuWeather7.49×Home & Garden
Jennifer Garner13.59×Movies & TV
Google Maps4.4×Internet & Social Media
ModCloth24.12×Fashion & Accessoires
Circle K6.78×Shopping
Matthew McConaughey8.74×Movies & TV
Shania Twain15.3×Music & Radio
Bruce Willis6.88×Movies & TV
Michael Douglas12.65×Movies & TV
Billy Bob Thornton7.98×Movies & TV
Google News5.32×News
Whole grain13.01×Food & Beverages
Demi Moore8.17×Movies & TV
Hobby Lobby3.41×Home & Garden
Kevin James11.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern Charm audience
TraitClusterScore
Luxury OrientationPREMIUM2.61
Risk AppetiteTHRILL1.92
Design AffinityPREMIUM1.51
DIY MentalityTHRILL1.49
CreativityOPEN1.45
Community OrientationOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Southern Charm
CountryShare
United States64.6%
United Kingdom9.5%
Canada5.2%

See Southern Charm audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does Southern Charm have in United States?

Southern Charm has an estimated audience of 2,350,365 people in United States, concentrated in California and Florida.

What is the gender split and age of Southern Charm fans?

75.8% of Southern Charm fans are female, 24.2% are male, with an average age of 50.1 years.

Which brands do Southern Charm fans like most?

Southern Charm fans show strongest brand affinity for Kendra Scott (20.27×), Diane Keaton (9.45×), and Capital One (6.02×) over the country average.

Where do Southern Charm fans live in United States?

Southern Charm fans in United States are most concentrated in California (reach 164,500), Florida (reach 162,269), and Texas (reach 160,910). These three regions account for the largest share of the active audience.

What other brands do Southern Charm fans also like?

Beyond Southern Charm itself, the audience over-indexes on Diane Keaton (9.45×), Capital One (6.02×), Horoscope (12.7×), and Catherine Zeta-Jones (13.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Charm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.