Spellbinders Audience in United States

Spellbinders logo

Spellbinders has an estimated audience of 356,127 people in United States. 88.0% are female, 12.0% are male, average age 46.3. Top regions: California, Florida, Texas. Top brand affinities: Capital One, Google Maps, Diane Keaton, DeviantArt, Indeed.com.

The average Spellbinders fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Capital One, Google Maps, Diane Keaton, with strongest over-indexing on Capital One (12.68× the country average). Demographically, the Spellbinders audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Spellbinders fans

Demographic split for Spellbinders audience in United States
MetricValue
Female88.0%
Male12.0%
Average age46.3
Estimated audience size356,127

Audience persona

The typical Spellbinders fan in United States is more female, around 46.3 years old, with strong Design Affinity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Spellbinders in United States
RegionReachAffinity
California34,5610.88×
Florida19,6300.81×
Texas19,5170.64×
Arizona13,5811.87×
Ohio12,5611.14×
New York12,2470.62×
Illinois11,0090.93×
Michigan10,3871.12×
Washington9,3631.31×
Wisconsin9,3281.74×
Pennsylvania8,7910.73×
Georgia8,2000.75×
North Carolina7,7210.72×
Colorado7,2181.29×
Virginia7,1120.82×
Indiana6,8751.06×
Missouri6,3351.1×
Minnesota6,2451.22×
Tennessee5,6030.78×
Maryland5,4950.9×
Oregon5,4101.33×
New Jersey4,9450.55×
South Carolina4,2340.79×
Kentucky4,1160.92×
Iowa4,0551.38×
Utah3,9711.24×
Massachusetts3,9190.56×
Alabama3,6940.74×
Oklahoma3,1330.79×
Idaho2,8021.57×
Nebraska2,7281.53×
Kansas2,7090.97×
Nevada2,6820.78×
Connecticut2,6770.75×
Arkansas2,3480.8×
Mississippi1,8730.64×
Louisiana1,7900.39×
Hawaii1,7721.16×
New Mexico1,7510.98×
Montana1,7471.77×
New Hampshire1,4291.02×
Vermont1,3002.08×
West Virginia1,2280.74×
Wyoming1,1922.26×
Maine1,0460.82×
North Dakota7731.06×
Delaware6900.7×
South Dakota6700.81×
Rhode Island5750.51×
Alaska5190.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spellbinders audience
BrandAffinityCategory
Capital One12.68×Business & Career
Google Maps10.18×Internet & Social Media
Diane Keaton15.06×Movies & TV
DeviantArt16.6×Internet & Social Media
Indeed.com9.39×Business & Career
Khan Academy17.43×Business & Career
Autism Awareness19.03×Health
Billy Bob Thornton17.25×Movies & TV
Beetlejuice9.26×Movies & TV
Diabetes mellitus awareness12.48×Health
Circle K12.55×Shopping
Dakota Johnson17.03×Movies & TV
Jennifer Garner20.38×Movies & TV
Kendra Scott17.33×Fashion & Accessoires
AccuWeather9.98×Home & Garden
Paper Source39.76×Shopping
Enterprise Rent-A-Car9.11×Cars & Mobility
Ancestry.com22.51×Kids & Family
Blake Lively14.37×Movies & TV
Google News8.7×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spellbinders audience
TraitClusterScore
Design AffinityPREMIUM3.04
Luxury OrientationPREMIUM3
DIY MentalityTHRILL2.8
Early Adopter MentalityPOWER2.59
Quality AwarenessPREMIUM2.26
IndulgenceJOY2.06

Worldwide distribution

Worldwide audience distribution share by country for Spellbinders
CountryShare
United States64.3%
Canada5.9%
United Kingdom4.4%

See Spellbinders audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Spellbinders have in United States?

Spellbinders has an estimated audience of 356,127 people in United States, concentrated in California and Florida.

What is the gender split and age of Spellbinders fans?

88.0% of Spellbinders fans are female, 12.0% are male, with an average age of 46.3 years.

Which brands do Spellbinders fans like most?

Spellbinders fans show strongest brand affinity for Capital One (12.68×), Google Maps (10.18×), and Diane Keaton (15.06×) over the country average.

Where do Spellbinders fans live in United States?

Spellbinders fans in United States are most concentrated in California (reach 34,561), Florida (reach 19,630), and Texas (reach 19,517). These three regions account for the largest share of the active audience.

What other brands do Spellbinders fans also like?

Beyond Spellbinders itself, the audience over-indexes on Google Maps (10.18×), Diane Keaton (15.06×), DeviantArt (16.6×), and Indeed.com (9.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spellbinders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.