Rascasse Audience Intelligence

Spellbinders Audience in United States

A data profile of the people who buy, follow and care about Spellbinders in United States — modelled from more than twelve digital signal sources. Spellbinders has an estimated audience of 367,420 people in United States.

#515among Book / Manga / Comic in United States#1100in Literature

The average Spellbinders fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Philately, Paper Source, True Detective, with strongest over-indexing on Philately (100.47× the country average).

Demographically, the Spellbinders audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spellbinders fan in United States is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Philately.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spellbinders profile in United States.

Audience size
367K
in United States
Gender
88.0%♀
12.0% male
Age
46.3
average years
Country rank
#43494
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spellbinders fans

88.0% are female, 12.0% are male, average age 46.3.

Fig. 02

Gender split

88.0%
Female
12.0%
Male
Demographic split for Spellbinders audience in United States
MetricValue
Female88.0%
Male12.0%
Average age46.3
Estimated audience size367,420
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Spellbinders audience in United States
Age bracketShare%
16-196%
20-2914%
30-3916%
40-4927%
50+37%
Fig. 04

Worldwide distribution

64.7%

of the worldwide Spellbinders audience comes from United States.

Worldwide audience distribution share by country for Spellbinders
CountryShare
United States64.7%
Canada5.8%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spellbinders audience in United States is strongest.

Fig. 05

Top regions by affinity

Spellbinders fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~1K2.60×
02Arizona~10K1.75×
03Wisconsin~9K1.67×
04Vermont~1K1.67×
05Nebraska~3K1.56×
06Montana~2K1.56×
07Idaho~2K1.39×
08Iowa~4K1.33×
09Oregon~5K1.29×
10Minnesota~7K1.28×
11Washington~9K1.25×
12Utah~4K1.25×
13Hawaii~2K1.17×
14Colorado~6K1.16×
15Ohio~10K1.08×
16Michigan~10K1.08×
17Missouri~6K1.07×
18North Dakota<1K1.07×
19Indiana~7K1.05×
20Kansas~3K1.04×
21New Hampshire~1K1.02×
22South Dakota<1K0.94×
23New Mexico~2K0.93×
24Maine~1K0.91×
25Illinois~10K0.90×
26Maryland~5K0.88×
27Kentucky~4K0.87×
28Alabama~4K0.86×
29Virginia~7K0.85×
30California~30K0.84×
31Nevada~3K0.84×
32Arkansas~2K0.84×
33Oklahoma~3K0.83×
34West Virginia~1K0.83×
35Delaware<1K0.81×
36South Carolina~4K0.77×
37Connecticut~3K0.77×
38Florida~20K0.76×
39Tennessee~5K0.76×
40Rhode Island<1K0.75×
41Pennsylvania~9K0.74×
42Mississippi~2K0.74×
43North Carolina~8K0.70×
44Georgia~8K0.69×
45Washington, District of Columbia<1K0.67×
46Texas~20K0.62×
47New York~10K0.58×
48Massachusetts~4K0.58×
49Louisiana~3K0.57×
50New Jersey~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Spellbinders, United States
0.55×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spellbinders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spellbinders audience
#·InterestCategoryAffinity×
01PhilatelyGames100.47×
02ghdBeauty & Wellness44.89×
03Paper SourceShopping38.95×
04Jim MorrisonMusic & Radio26.35×
05Malaysia AirlinesTravel & Leisure21.89×
06EviteInternet & Social Media20.00×
07Armageddon (1998 film)Movies & TV19.76×
08TupperwareHome & Garden16.66×
09Maison MargielaFashion & Accessoires13.29×
10Air FranceTravel & Leisure12.82×
11True DetectiveMovies & TV10.26×
12QuiltingHome & Garden8.20×
13Obsessed (2009 film)Movies & TV6.28×
14QVCMovies & TV5.96×
15DiaryKids & Family5.81×
16Hobby LobbyHome & Garden4.94×
17Burger KingFood & Beverages3.63×
18Home AppliancesHome & Garden3.25×
19PinterestInternet & Social Media3.07×
20Home improvementHome & Garden2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spellbinders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spellbinders audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.91×
IndulgenceJOY2.81×
DIY MentalityTHRILL2.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spellbinders audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.76×
Risk AppetiteTHRILL0.82×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spellbinders have in United States?

Spellbinders has an estimated audience of 367,420 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spellbinders fans?

88.0% of Spellbinders fans are female, 12.0% are male, with an average age of 46.3 years.

03

Which brands do Spellbinders fans like most?

Spellbinders fans show strongest brand affinity for Philately (100.47×), Paper Source (38.95×), and True Detective (10.26×) over the country average.

04

Where do Spellbinders fans live in United States?

Spellbinders fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Spellbinders fans also like?

Beyond Spellbinders itself, the audience over-indexes on Paper Source (38.95×), True Detective (10.26×), Hobby Lobby (4.94×), and Jim Morrison (26.35×) compared to the United States average.

Appendix

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See Spellbinders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spellbinders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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