Rascasse Audience Intelligence

Philately Audience in United States

A data profile of the people who buy, follow and care about Philately in United States — modelled from more than twelve digital signal sources. Philately has an estimated audience of 318,735 people in United States.

#13213among Topic in United States#1083in Games

The average Philately fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Spellbinders, Postage stamp, Stamp collecting, with strongest over-indexing on Spellbinders (100.47× the country average).

Demographically, the Philately audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philately fan in United States is more female, around 45.2 years old, with strong Career Orientation tendencies and a notable affinity for Spellbinders.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philately profile in United States.

Audience size
319K
in United States
Gender
70.5%♀
29.5% male
Age
45.2
average years
Country rank
#46859
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philately fans

70.5% are female, 29.5% are male, average age 45.2.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Philately audience in United States
MetricValue
Female70.5%
Male29.5%
Average age45.2
Estimated audience size318,735
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Philately audience in United States
Age bracketShare%
16-1914%
20-2911%
30-3914%
40-4923%
50+39%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Philately audience comes from United States.

Worldwide audience distribution share by country for Philately
CountryShare
United States26.3%
United Kingdom12.2%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philately audience in United States is strongest.

Fig. 05

Top regions by affinity

Philately fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.98×
02Massachusetts~8K1.32×
03Oregon~5K1.31×
04Vermont<1K1.27×
05Maine~1K1.24×
06Washington~8K1.22×
07New Hampshire~1K1.19×
08Colorado~6K1.15×
09Connecticut~4K1.12×
10Pennsylvania~10K1.10×
11Minnesota~5K1.10×
12Virginia~8K1.09×
13Alaska<1K1.08×
14New York~20K1.07×
15Maryland~6K1.06×
16Rhode Island~1K1.05×
17Wisconsin~5K1.03×
18Utah~3K1.03×
19Kansas~3K1.03×
20Nebraska~2K1.02×
21Montana<1K1.01×
22Missouri~5K1.00×
23Idaho~2K1.00×
24New Mexico~2K1.00×
25Illinois~10K0.93×
26West Virginia~1K0.93×
27Hawaii~1K0.93×
28North Dakota<1K0.93×
29Michigan~8K0.92×
30Indiana~5K0.92×
31Iowa~2K0.92×
32Delaware<1K0.92×
33South Dakota<1K0.92×
34California~30K0.91×
35North Carolina~9K0.91×
36Ohio~9K0.90×
37Arkansas~2K0.90×
38Arizona~6K0.89×
39Oklahoma~3K0.89×
40South Carolina~4K0.88×
41Tennessee~6K0.87×
42Kentucky~3K0.87×
43New Jersey~7K0.86×
44Georgia~8K0.83×
45Louisiana~3K0.82×
46Mississippi~2K0.81×
47Alabama~4K0.80×
48Nevada~2K0.79×
49Florida~20K0.74×
50Texas~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Philately, United States
0.70×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philately audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philately audience
#·InterestCategoryAffinity×
01SpellbindersLiterature100.47×
02American Numismatic AssociationBusiness & Career71.29×
03Postage stampKids & Family61.40×
04Professional Coin Grading ServiceBusiness & Career48.65×
05Bullion coinBusiness & Career45.21×
06Yacht racingSports35.81×
07Private bankingBusiness & Career34.12×
08Stamp collectingHome & Garden26.08×
09Silver coinBusiness & Career22.26×
10NumismaticsBusiness & Career22.01×
11CardmakingKids & Family18.98×
12Applied artsArts & Culture17.17×
13Coin collectingHome & Garden17.08×
14Paper craftKids & Family14.47×
15British MuseumArts & Culture10.41×
16ScrapbookingKids & Family8.22×
17CollectingKids & Family4.80×
18WikipediaInternet & Social Media3.93×
19MoneyBusiness & Career2.83×
20SupermanMovies & TV2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philately audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philately audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER7.09×
TraditionCONSERVATISM2.26×
PatriotismCONSERVATISM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philately audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.16×
Price SensitivityPREMIUM1.19×
Sports ActivityPOWER1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philately have in United States?

Philately has an estimated audience of 318,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Philately fans?

70.5% of Philately fans are female, 29.5% are male, with an average age of 45.2 years.

03

Which brands do Philately fans like most?

Philately fans show strongest brand affinity for Spellbinders (100.47×), Postage stamp (61.4×), and Stamp collecting (26.08×) over the country average.

04

Where do Philately fans live in United States?

Philately fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Philately fans also like?

Beyond Philately itself, the audience over-indexes on Postage stamp (61.4×), Stamp collecting (26.08×), American Numismatic Association (71.29×), and Applied arts (17.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Philately audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philately. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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